ProShares Online Retail ETF (ONLN) belongs to the Consumer Discretionary Equities category. Below you'll find alternative ETFs from the same category, ranked by key criteria, plus funds that investors commonly compare with ONLN. Use the tables to find lower-cost options, better risk-adjusted returns, or a closer substitute for your current allocation.
Cheapest Alternatives to ONLN
ONLN charges 0.58% annually. There are 16 ETFs in the Consumer Discretionary Equities category with lower expense ratios, going as low as 0.08%.
| Symbol | Name | Expense Ratio | AUM | Inception | |
|---|---|---|---|---|---|
| Fidelity MSCI Consumer Discretionary Index ETF | 0.08% | 1.70B | Oct 2013 | ONLN vs FDIS | |
| Vanguard Consumer Discretionary ETF | 0.10% | 6.90B | Jan 2004 | ONLN vs VCR | |
| Consumer Discretionary Select Sector SPDR Fund | 0.13% | 22.60B | Dec 1998 | ONLN vs XLY | |
| Global X PureCap MSCI Consumer Discretionary ETF | 0.15% | — | Jul 2025 | ONLN vs GXPD | |
| VanEck Consumer Discretionary TruSector ETF | 0.16% | 35.86M | Aug 2025 | ONLN vs TRUD |
Best Risk-Adjusted Alternatives to ONLN
ONLN has a PortfoliosLab risk / return rank of 19. There are 6 ETFs in the Consumer Discretionary Equities category with higher risk-adjusted ranks, going as high as 82.
| Symbol | Name | Risk / Return Rank | AUM | Inception | |
|---|---|---|---|---|---|
| First Trust NASDAQ Global Auto Index Fund | 82 | 49.90M | May 2011 | ONLN vs CARZ | |
| VanEck Vectors Retail ETF | 34 | 250.88M | Dec 2011 | ONLN vs RTH | |
| Invesco Dynamic Leisure & Entertainment ETF | 30 | 255.66M | Jun 2005 | ONLN vs PEJ | |
| Invesco S&P SmallCap Consumer Discretionary ETF | 26 | 23.45M | Apr 2010 | ONLN vs PSCD | |
| SPDR S&P Retail ETF | 26 | 439.26M | Jun 2006 | ONLN vs XRT |
Top Performing ONLN Alternatives (YTD)
ONLN is at -1.07% YTD. There are 16 ETFs in the Consumer Discretionary Equities category with higher YTD returns, going as high as 33.71%.
| Symbol | Name | YTD Return | AUM | Inception | |
|---|---|---|---|---|---|
| First Trust NASDAQ Global Auto Index Fund | 33.71% | 49.90M | May 2011 | ONLN vs CARZ | |
| Invesco S&P SmallCap Consumer Discretionary ETF | 14.77% | 23.45M | Apr 2010 | ONLN vs PSCD | |
| AdvisorShares Hotel ETF | 10.73% | 2.90M | Apr 2021 | ONLN vs BEDZ | |
| Invesco Dynamic Leisure & Entertainment ETF | 8.38% | 255.66M | Jun 2005 | ONLN vs PEJ | |
| SPDR S&P Retail ETF | 6.60% | 439.26M | Jun 2006 | ONLN vs XRT |
Lowest Volatility Alternatives to ONLN
ONLN has 24.77% 1-year volatility. There are 23 ETFs in the Consumer Discretionary Equities category with lower 1-year volatility, going as low as 12.55%.
| Symbol | Name | Volatility 1Y | AUM | Inception | |
|---|---|---|---|---|---|
| VanEck Vectors Retail ETF | 12.55% | 250.88M | Dec 2011 | ONLN vs RTH | |
| AdvisorShares Vice ETF | 13.56% | 7.39M | Dec 2017 | ONLN vs VICE | |
| iShares Evolved U.S. Discretionary Spending ETF | 13.84% | 27.46M | Mar 2018 | ONLN vs IEDI | |
| iShares U.S. Consumer Discretionary ETF | 14.68% | 1.17B | Jun 2000 | ONLN vs IYC | |
| State Street Consumer Discretionary Select Sector ... | 15.65% | 2.05M | Jul 2025 | ONLN vs XLYI |
Lowest Drawdown Alternatives to ONLN
ONLN has a 1-year max drawdown of -19.75%. There are 16 ETFs in the Consumer Discretionary Equities category with shallower 1-year drawdowns, going as shallow as -7.83%.
| Symbol | Name | Max Drawdown 1Y | AUM | Inception | |
|---|---|---|---|---|---|
| VanEck Vectors Retail ETF | -7.83% | 250.88M | Dec 2011 | ONLN vs RTH | |
| iShares Evolved U.S. Discretionary Spending ETF | -9.44% | 27.46M | Mar 2018 | ONLN vs IEDI | |
| Invesco Dynamic Leisure & Entertainment ETF | -10.29% | 255.66M | Jun 2005 | ONLN vs PEJ | |
| iShares U.S. Consumer Discretionary ETF | -11.97% | 1.17B | Jun 2000 | ONLN vs IYC | |
| AdvisorShares Hotel ETF | -12.06% | 2.90M | Apr 2021 | ONLN vs BEDZ |
Other ETFs from ProShares
The 10 most viewed ProShares ETFs shown here include TQQQ, QLD, BITO and span 10 categories. AUM among these funds goes as high as $37B.
| Symbol | Name | Category | Risk / Return Rank | YTD Return | AUM | Inception | |
|---|---|---|---|---|---|---|---|
| ProShares UltraPro QQQ | Leveraged Equities | 41 | 34.71% | 37.04B | Feb 2010 | ONLN vs TQQQ | |
| ProShares Ultra QQQ | Leveraged Equities | 44 | 25.90% | 14.15B | Jun 2006 | ONLN vs QLD | |
| ProShares Bitcoin Strategy ETF | Cryptocurrency | 1 | -27.77% | 1.45B | Oct 2021 | ONLN vs BITO | |
| ProShares UltraPro S&P 500 | Leveraged Equities, S&P 500 | 51 | 24.61% | 5.47B | Jun 2009 | ONLN vs UPRO | |
| ProShares Ultra S&P500 | Leveraged Equities, S&P 500 | 54 | 17.80% | 8.13B | Jun 2006 | ONLN vs SSO | |
| ProShares Ultra Semiconductors | Leveraged Equities, Semiconductors | 60 | 63.25% | 2.97B | Jan 2007 | ONLN vs USD | |
| ProShares S&P 500 Dividend Aristocrats ETF | Dividend, S&P 500, Large Cap Value Equities | 40 | 11.29% | 11.63B | Oct 2013 | ONLN vs NOBL | |
| ProShares UltraPro Short QQQ | Leveraged Equities, Inverse Equities, Nasdaq-100 | 1 | -38.86% | 2.09B | Feb 2010 | ONLN vs SQQQ | |
| ProShares Nasdaq-100 High Income ETF | Nasdaq-100, Derivative Income, Dividend | 48 | 12.64% | 410.75M | Mar 2024 | ONLN vs IQQQ | |
| ProShares Ultra VIX Short-Term Futures ETF | Volatility | 1 | -34.93% | 216.19M | Oct 2011 | ONLN vs UVXY |
Often Compared With ONLN
Investors most often compare ONLN with EBIZ, FSRPX, CHIQ. These 20 comparison targets span 10 categories, based on PortfoliosLab usage data.
Compare ONLN with Any Fund or Stock
Compare ONLN with any ETF, mutual fund, or stock using PortfoliosLab's comparison tool.
Pair ONLN with funds that move differently
ProShares Online Retail ETF alternatives help with substitution. Diversifiers are the next step when you want funds with lower historical correlation to ONLN.
Explore ONLN Diversifiers