Innovator U.S. Equity Buffer ETF - July (BJUL) belongs to the Defined Outcome category. Below you'll find alternative ETFs from the same category, ranked by key criteria, plus funds that investors commonly compare with BJUL. Use the tables to find lower-cost options, better risk-adjusted returns, or a closer substitute for your current allocation.
Cheapest Alternatives to BJUL
BJUL charges 0.79% annually. There are 92 ETFs in the Defined Outcome category with lower expense ratios, going as low as 0.25%.
| Symbol | Name | Expense Ratio | AUM | Inception | |
|---|---|---|---|---|---|
| Aptus October Buffer ETF | 0.25% | — | Oct 2025 | BJUL vs OCTB | |
| Aptus April Buffer ETF | 0.25% | — | Oct 2025 | BJUL vs APRB | |
| Aptus January Buffer ETF | 0.25% | — | Oct 2025 | BJUL vs JANB | |
| Aptus July Buffer ETF | 0.25% | — | Oct 2025 | BJUL vs JULB | |
| Fidelity Dynamic Buffered Equity ETF | 0.48% | — | Apr 2024 | BJUL vs FBUF |
Best Risk-Adjusted Alternatives to BJUL
BJUL has a PortfoliosLab risk / return rank of 84. There are 147 ETFs in the Defined Outcome category with higher risk-adjusted ranks, going as high as 99.
| Symbol | Name | Risk / Return Rank | AUM | Inception | |
|---|---|---|---|---|---|
| PGIM S&P 500 Max Buffer ETF - April | 99 | — | Mar 2025 | BJUL vs PMAP | |
| Calamos S&P 500 Structured Alt Protection ETF - Ap... | 99 | 19.60M | Apr 2025 | BJUL vs CPSP | |
| iShares Large Cap Max Buffer Mar ETF | 98 | — | Mar 2025 | BJUL vs MMAX | |
| Innovator Equity Defined Protection ETF - 1 Yr Apr... | 98 | — | Apr 2025 | BJUL vs ZAPR | |
| Innovator U.S. Equity Accelerated 9 Buffer ETF - A... | 98 | 134.85M | Mar 2021 | BJUL vs XBAP |
Top Performing BJUL Alternatives (YTD)
BJUL is at 7.87% YTD. There are 72 ETFs in the Defined Outcome category with higher YTD returns, going as high as 16.35%.
| Symbol | Name | YTD Return | AUM | Inception | |
|---|---|---|---|---|---|
| Leverage Shares 2x Capped Accelerated NVDA Monthly... | 16.35% | — | Aug 2025 | BJUL vs NVDO | |
| Innovator U.S. Small Cap Power Buffer ETF - Februa... | 13.92% | — | Jan 2025 | BJUL vs KFEB | |
| Innovator Russell 2000 Power Buffer ETF - April | 13.22% | 214.51M | Mar 2020 | BJUL vs KAPR | |
| FT Cboe Vest Nasdaq-100 Buffer ETF - March | 12.73% | 568.10M | Mar 2021 | BJUL vs QMAR | |
| ProShares Nasdaq-100 Dynamic Daily Buffer ETF | 12.55% | 2.84M | Jun 2025 | BJUL vs QB |
Lowest Volatility Alternatives to BJUL
BJUL has 7.18% 1-year volatility. There are 190 ETFs in the Defined Outcome category with lower 1-year volatility, going as low as 1.16%.
| Symbol | Name | Volatility 1Y | AUM | Inception | |
|---|---|---|---|---|---|
| PGIM S&P 500 Max Buffer ETF - April | 1.16% | — | Mar 2025 | BJUL vs PMAP | |
| FT Vest U.S. Equity Max Buffer ETF - April | 1.25% | — | Apr 2025 | BJUL vs APXM | |
| PGIM S&P 500 Max Buffer ETF - May | 1.31% | — | Apr 2025 | BJUL vs PMMY | |
| Calamos S&P 500 Structured Alt Protection ETF - Ap... | 1.35% | 19.60M | Apr 2025 | BJUL vs CPSP | |
| iShares Large Cap Max Buffer Mar ETF | 1.42% | — | Mar 2025 | BJUL vs MMAX |
Lowest Drawdown Alternatives to BJUL
BJUL has a 1-year max drawdown of -5.40%. There are 179 ETFs in the Defined Outcome category with shallower 1-year drawdowns, going as shallow as -0.35%.
| Symbol | Name | Max Drawdown 1Y | AUM | Inception | |
|---|---|---|---|---|---|
| PGIM S&P 500 Max Buffer ETF - April | -0.35% | — | Mar 2025 | BJUL vs PMAP | |
| Calamos S&P 500 Structured Alt Protection ETF - Ap... | -0.37% | 19.60M | Apr 2025 | BJUL vs CPSP | |
| Innovator Equity Defined Protection ETF - 1 Yr Apr... | -0.40% | — | Apr 2025 | BJUL vs ZAPR | |
| iShares Large Cap Max Buffer Mar ETF | -0.46% | — | Mar 2025 | BJUL vs MMAX | |
| Calamos S&P 500 Structured Alt Protection ETF - Ma... | -0.49% | 56.60M | May 2024 | BJUL vs CPSM |
Other ETFs from Innovator
The 10 most viewed Innovator ETFs shown here include BALT, FFTY, BUFF and span 6 categories. AUM among these funds goes as high as $3B.
| Symbol | Name | Category | Risk / Return Rank | YTD Return | AUM | Inception | |
|---|---|---|---|---|---|---|---|
| Innovator Defined Wealth Shield ETF | Defined Outcome | 96 | 2.73% | 2.68B | Jun 2021 | BJUL vs BALT | |
| Innovator IBD 50 ETF | Large Cap Growth Equities | 24 | 13.67% | 89.40M | Apr 2015 | BJUL vs FFTY | |
| Innovator Laddered Allocation Power Buffer ETF | Defined Outcome | 90 | 6.42% | 891.58M | Oct 2016 | BJUL vs BUFF | |
| Innovator Equity Managed Floor ETF | Options Trading | 58 | 5.64% | 2.12B | Nov 2022 | BJUL vs SFLR | |
| Innovator Deepwater Frontier Tech ETF | Technology Equities | 55 | 20.42% | 221.95M | Jul 2018 | BJUL vs LOUP | |
| Innovator U.S. Equity Power Buffer ETF - January | Defined Outcome | 84 | 6.08% | 1.47B | Jan 2019 | BJUL vs PJAN | |
| Innovator U.S. Equity Accelerated Plus ETF | Leveraged Equities | 98 | 12.27% | 22.82M | Apr 2021 | BJUL vs XTAP | |
| Innovator U.S. Equity Buffer ETF - April | Defined Outcome | 97 | 11.65% | 404.39M | Mar 2019 | BJUL vs BAPR | |
| Innovator U.S. Equity Power Buffer ETF - July | Defined Outcome | 88 | 5.75% | 1.12B | Aug 2018 | BJUL vs PJUL | |
| Innovator Nasdaq-100 Managed Floor ETF | Nasdaq-100, Options Trading | 53 | 4.96% | 543.68M | Jan 2024 | BJUL vs QFLR |
Often Compared With BJUL
Investors most often compare BJUL with BAUG, UJUL, EALT. These 20 comparison targets span 5 categories, based on PortfoliosLab usage data.
Compare BJUL with Any Fund or Stock
Compare BJUL with any ETF, mutual fund, or stock using PortfoliosLab's comparison tool.
Pair BJUL with funds that move differently
Innovator U.S. Equity Buffer ETF - July alternatives help with substitution. Diversifiers are the next step when you want funds with lower historical correlation to BJUL.
Explore BJUL Diversifiers