BJUL vs. HELO

Last updated Apr 2, 2026

Compare and contrast key facts about Innovator U.S. Equity Buffer ETF - July (BJUL) and JPMorgan Hedged Equity Laddered Overlay ETF (HELO).

BJUL and HELO are both exchange-traded funds (ETFs), meaning they are traded on stock exchanges and can be bought and sold throughout the day. BJUL is a passively managed fund by Innovator that tracks the performance of the S&P 500. It was launched on Aug 28, 2018. HELO is an actively managed fund by JPMorgan. It was launched on Sep 28, 2023.

Performance

BJUL vs. HELO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Innovator U.S. Equity Buffer ETF - July (BJUL) and JPMorgan Hedged Equity Laddered Overlay ETF (HELO). The values are adjusted to include any dividend payments, if applicable.

BJUL vs. HELO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023
BJUL Innovator U.S. Equity Buffer ETF - July	-1.72%	13.93%	18.41%	9.17%
HELO JPMorgan Hedged Equity Laddered Overlay ETF	-3.37%	7.82%	18.05%	6.30%

Returns By Period

In the year-to-date period, BJUL achieves a -1.72% return, which is significantly higher than HELO's -3.37% return.

BJUL

• 1D: 0.41%
• 1M: -2.54%
• YTD: -1.72%
• 6M: 0.16%
• 1Y: 15.35%
• 3Y*: 15.16%
• 5Y*: 9.97%
• 10Y*: —

HELO

• 1D: 0.33%
• 1M: -3.72%
• YTD: -3.37%
• 6M: -1.18%
• 1Y: 7.97%
• 3Y*: —
• 5Y*: —
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

BJUL vs. HELO - Expense Ratio Comparison

BJUL has a 0.79% expense ratio, which is higher than HELO's 0.50% expense ratio.

BJUL

Innovator U.S. Equity Buffer ETF - July

HELO

JPMorgan Hedged Equity Laddered Overlay ETF

Return for Risk

BJUL vs. HELO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BJUL

BJUL Risk / Return Rank: 70
BJUL Sharpe Ratio Rank: 65
BJUL Sortino Ratio Rank: 69
BJUL Omega Ratio Rank: 73
BJUL Calmar Ratio Rank: 63
BJUL Martin Ratio Rank: 79

HELO

HELO Risk / Return Rank: 52
HELO Sharpe Ratio Rank: 49
HELO Sortino Ratio Rank: 49
HELO Omega Ratio Rank: 52
HELO Calmar Ratio Rank: 53
HELO Martin Ratio Rank: 55

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BJUL vs. HELO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Innovator U.S. Equity Buffer ETF - July (BJUL) and JPMorgan Hedged Equity Laddered Overlay ETF (HELO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BJUL	HELO	Difference
Sharpe ratio Return per unit of total volatility	1.20	0.93	+0.26
Sortino ratio Return per unit of downside risk	1.80	1.39	+0.41
Omega ratio Gain probability vs. loss probability	1.29	1.20	+0.08
Calmar ratio Return relative to maximum drawdown	1.72	1.42	+0.31
Martin ratio Return relative to average drawdown	9.31	5.66	+3.66
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BJUL vs. HELO - Sharpe Ratio Comparison

The current BJUL Sharpe Ratio is 1.20, which is comparable to the HELO Sharpe Ratio of 0.93. The chart below compares the historical Sharpe Ratios of BJUL and HELO, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BJUL	HELO	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	1.20	0.93	+0.26
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.87	—	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.67	1.40	-0.73

Correlation

The correlation between BJUL and HELO is 0.92, which is considered to be high. That indicates a strong positive relationship between their price movements. Having highly-correlated positions in a portfolio may signal a lack of diversification, potentially leading to increased risk during market downturns.

Dividends

BJUL vs. HELO - Dividend Comparison

BJUL has not paid dividends to shareholders, while HELO's dividend yield for the trailing twelve months is around 0.66%.

	TTM	2025	2024	2023
BJUL Innovator U.S. Equity Buffer ETF - July	0.00%	0.00%	0.00%	0.00%
HELO JPMorgan Hedged Equity Laddered Overlay ETF	0.66%	0.67%	0.60%	0.19%

Drawdowns

BJUL vs. HELO - Drawdown Comparison

The maximum BJUL drawdown since its inception was -24.03%, which is greater than HELO's maximum drawdown of -10.89%. Use the drawdown chart below to compare losses from any high point for BJUL and HELO.

Drawdown Indicators

	BJUL	HELO	Difference
Max Drawdown Largest peak-to-trough decline	-24.03%	-10.89%	-13.14%
Max Drawdown (1Y) Largest decline over 1 year	-9.03%	-5.76%	-3.27%
Max Drawdown (5Y) Largest decline over 5 years	-14.06%	—	—
Current Drawdown Current decline from peak	-3.05%	-4.58%	+1.53%
Average Drawdown Average peak-to-trough decline	-2.55%	-1.22%	-1.33%
Ulcer Index Depth and duration of drawdowns from previous peaks	1.67%	1.44%	+0.23%

Volatility

BJUL vs. HELO - Volatility Comparison

Innovator U.S. Equity Buffer ETF - July (BJUL) has a higher volatility of 3.86% compared to JPMorgan Hedged Equity Laddered Overlay ETF (HELO) at 2.67%. This indicates that BJUL's price experiences larger fluctuations and is considered to be riskier than HELO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BJUL	HELO	Difference
Volatility (1M) Calculated over the trailing 1-month period	3.86%	2.67%	+1.19%
Volatility (6M) Calculated over the trailing 6-month period	5.98%	5.39%	+0.59%
Volatility (1Y) Calculated over the trailing 1-year period	12.89%	8.58%	+4.31%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	11.57%	8.13%	+3.44%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	13.77%	8.13%	+5.64%