- ISIN
- US45782C7891
- CUSIP
- 45782C789
- Issuer
- Innovator
- Inception Date
- Aug 28, 2018
- Region
- North America (U.S.)
- Category
- Defined Outcome
- Leveraged
- 1x (No leverage)
- Index Tracked
- S&P 500
- Domicile
- United States
- Distribution Policy
- Accumulating
- Asset Class
- Equity
- Asset Class Size
- Large-Cap
- Asset Class Style
- Blend
- Assets Under Management
- $272M
Share Price Chart
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Performance
BJUL Performance Chart
Innovator U.S. Equity Buffer ETF - July (BJUL) is up 6.6% since the beginning of the year. BJUL is currently trading at $54 per share. Investors who bought $1,000 worth of BJUL shares 5 years ago would now be looking at an investment worth $1,724.
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Returns By Period
Innovator U.S. Equity Buffer ETF - July (BJUL) has returned 6.64% so far this year and 19.49% over the past 12 months.
Innovator U.S. Equity Buffer ETF - July
- 1D
- 0.08%
- 1M
- 0.86%
- YTD
- 6.64%
- 6M
- 6.52%
- 1Y
- 19.49%
- 3Y*
- 16.23%
- 5Y*
- 11.51%
- 10Y*
- —
Benchmark (S&P 500 Index)
- 1D
- -0.37%
- 1M
- -0.01%
- YTD
- 9.16%
- 6M
- 8.64%
- 1Y
- 25.22%
- 3Y*
- 19.78%
- 5Y*
- 11.99%
- 10Y*
- 13.88%
BJUL Monthly Returns History
Based on dividend-adjusted daily data since Aug 29, 2018, BJUL's average daily return is +0.04%, while the average monthly return is +0.83%. At this rate, an investment would double in approximately 7.0 years.
Historically, 67% of months were positive and 33% were negative. The best month was Apr 2020 with a return of +9.4%, while the worst month was Mar 2020 at -8.7%. The longest winning streak lasted 9 consecutive months, and the longest losing streak was 3 months.
On a daily basis, BJUL closed higher 54% of trading days. The best single day was Apr 9, 2025 with a return of +6.8%, while the worst single day was Mar 16, 2020 at -10.8%.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 0.90% | -0.06% | -2.94% | 6.43% | 1.99% | 0.37% | 6.64% | ||||||
| 2025 | 2.03% | -0.70% | -4.35% | -0.55% | 4.57% | 4.97% | 1.65% | 1.54% | 2.08% | 1.01% | 0.43% | 0.77% | 13.93% |
| 2024 | 1.22% | 3.73% | 2.08% | -2.07% | 3.91% | 1.80% | 1.08% | 1.92% | 1.49% | -0.55% | 4.03% | -1.40% | 18.41% |
| 2023 | 4.87% | -1.92% | 2.75% | 1.22% | 0.27% | 6.39% | 2.45% | -1.19% | -3.47% | -1.61% | 7.00% | 3.69% | 21.73% |
| 2022 | -2.29% | -1.70% | 2.92% | -6.19% | 0.38% | -2.96% | 6.14% | -2.34% | -6.72% | 5.75% | 4.35% | -3.90% | -7.38% |
| 2021 | -1.11% | 1.83% | 2.08% | 0.55% | 0.64% | 0.24% | 1.19% | 1.79% | -2.43% | 3.95% | -0.91% | 2.62% | 10.77% |
Benchmark Metrics
Innovator U.S. Equity Buffer ETF - July has an annualized alpha of 1.14%, beta of 0.66, and R2 of 0.91 versus S&P 500 Index. Calculated based on daily prices since August 29, 2018.
- This ETF participated in 64.88% of S&P 500 Index downside but only 61.24% of its upside - more exposed to losses than it benefited from rallies.
- Beta of 0.66 indicates this ETF moves significantly less than S&P 500 Index - a genuinely defensive profile with reduced participation in both market rallies and downturns.
- Alpha
- 1.14%
- Beta
- 0.66
- R²
- 0.91
- Upside Capture
- 61.24%
- Downside Capture
- 64.88%
Expense Ratio
BJUL has an expense ratio of 0.79%, placing it in the medium range.
Return for Risk
Risk / Return Rank
BJUL ranks 85 for risk / return — in the top 85% of ETFs on our site. This means strong returns relative to risk — exactly what professional investors look for. Well-suited for investors who want to maximize return per unit of risk.
Return / Risk — by metrics
The table below present risk-adjusted performance metrics for Innovator U.S. Equity Buffer ETF - July (BJUL) and compare them to S&P 500 Index.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BJUL | Benchmark | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.65 | ||
| Sortino ratioReturn per unit of downside risk | +1.13 | ||
| Omega ratioGain probability vs. loss probability | 1.54 | 1.37 | +0.18 |
| Calmar ratioReturn relative to maximum drawdown | 3.62 | 2.78 | +0.84 |
| Martin ratioReturn relative to average drawdown | 18.92 | 12.44 | +6.49 |
Dividends
Dividend History
Drawdowns
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.
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Worst Drawdowns
The table below displays the maximum drawdowns of the Innovator U.S. Equity Buffer ETF - July. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.
The maximum drawdown for the Innovator U.S. Equity Buffer ETF - July was 24.03%, occurring on Mar 23, 2020. Recovery took 99 trading sessions.
Related event | Drawdown | Fall | Recovery | Underwater |
|---|---|---|---|---|
COVID crash2020 | -24.03%Mar 2020 | 1mo 8d | 4mo 22d | 6moFeb 2020 - Aug 2020 |
2025 selloff2025 | -14.06%Apr 2025 | 1mo 17d | 2mo 17d | 4mo 4dFeb 2025 - Jun 2025 |
Rate-hike selloffLate 2018 | -13.23%Dec 2018 | 3mo 1d | 4mo | 7mo 1dSep 2018 - Apr 2019 |
Bear market2022 | -13.19%Oct 2022 | 9mo 12d | 7mo 21d | 1y 4moJan 2022 - Jun 2023 |
2023 pullback2023 | -7.47%Oct 2023 | 2mo 27d | 24d | 3mo 21dAug 2023 - Nov 2023 |
Drawdown Indicators
| BJUL | Benchmark | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -24.03% | -56.78% | +32.75% |
Max Drawdown (1Y)Largest decline over 1 year | -5.40% | -9.10% | +3.70% |
Max Drawdown (3Y)Largest decline over 3 years | -14.06% | -18.90% | +4.84% |
Max Drawdown (5Y)Largest decline over 5 years | -14.06% | -25.43% | +11.37% |
Max Drawdown (10Y)Largest decline over 10 years | — | -33.92% | — |
Current DrawdownCurrent decline from peak | 0.00% | -1.80% | +1.80% |
Average DrawdownAverage peak-to-trough decline | -2.48% | -10.71% | +8.23% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 1.03% | 2.03% | -1.00% |
Volatility
Volatility Chart
The chart below shows the rolling one-month volatility.
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