WPP vs. RTO
WPP (WPP plc) and RTO (Rentokil Initial PLC) are both stocks. WPP operates in Advertising Agencies (Communication Services), while RTO operates in Specialty Business Services (Industrials). Over the past 10 years, WPP returned -12.62%/yr vs 10.15%/yr for RTO. At a 0.30 correlation, their price movements are largely independent.
Performance
WPP vs. RTO - Performance Comparison
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Returns By Period
In the year-to-date period, WPP achieves a -20.08% return, which is significantly lower than RTO's 1.47% return. Over the past 10 years, WPP has underperformed RTO with an annualized return of -12.62%, while RTO has yielded a comparatively higher 10.15% annualized return.
WPP
- 1D
- -1.36%
- 1M
- -5.37%
- YTD
- -20.08%
- 6M
- -9.61%
- 1Y
- -51.45%
- 3Y*
- -27.77%
- 5Y*
- -20.45%
- 10Y*
- -12.62%
RTO
- 1D
- -0.57%
- 1M
- -11.59%
- YTD
- 1.47%
- 6M
- 5.37%
- 1Y
- 27.58%
- 3Y*
- -8.09%
- 5Y*
- -1.13%
- 10Y*
- 10.15%
WPP vs. RTO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
WPP WPP plc | -20.08% | -53.53% | 13.55% | 1.49% | -31.96% | 43.52% | -17.24% | 36.53% | -36.30% | -14.98% |
RTO Rentokil Initial PLC | 1.47% | 19.64% | -9.78% | -5.92% | -22.27% | 14.36% | 16.84% | 42.28% | -0.22% | 64.45% |
Correlation
The correlation between WPP and RTO is 0.28, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.28 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.35 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.39 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.29 |
Correlation (All Time) Calculated using the full available price history since Jul 16, 2007 | 0.30 |
The correlation between WPP and RTO shifts across timeframes, from 0.28 (1 year) to 0.39 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
WPP:
$3.75B
RTO:
$14.99B
WPP:
$1.51
RTO:
$1.39
WPP:
11.58
RTO:
21.27
WPP:
0.15
RTO:
11.53
WPP:
0.13
RTO:
1.31
WPP:
1.48
RTO:
3.67
WPP:
$28.29B
RTO:
$11.42B
WPP:
$4.60B
RTO:
$1.54B
WPP:
$2.22B
RTO:
$2.16B
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Return for Risk
WPP vs. RTO — Risk / Return Rank
WPP
RTO
WPP vs. RTO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for WPP plc (WPP) and Rentokil Initial PLC (RTO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| WPP | RTO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.98 | ||
| Sortino ratioReturn per unit of downside risk | -3.09 | ||
| Omega ratioGain probability vs. loss probability | 0.79 | 1.18 | -0.40 |
| Calmar ratioReturn relative to maximum drawdown | -0.87 | 1.78 | -2.65 |
| Martin ratioReturn relative to average drawdown | -1.22 | 5.00 | -6.22 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| WPP | RTO | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -1.07 | 0.91 | -1.98 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.59 | -0.03 | -0.56 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | -0.36 | 0.31 | -0.67 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.01 | 0.12 | -0.11 |
Drawdowns
WPP vs. RTO - Drawdown Comparison
The maximum WPP drawdown since its inception was -95.30%, which is greater than RTO's maximum drawdown of -86.53%. Use the drawdown chart below to compare losses from any high point for WPP and RTO.
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Drawdown Indicators
| WPP | RTO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -95.30% | -86.53% | -8.77% |
Max Drawdown (1Y)Largest decline over 1 year | -59.39% | -15.56% | -43.83% |
Max Drawdown (3Y)Largest decline over 3 years | -71.59% | -49.81% | -21.78% |
Max Drawdown (5Y)Largest decline over 5 years | -77.69% | -50.94% | -26.75% |
Max Drawdown (10Y)Largest decline over 10 years | -79.99% | -50.94% | -29.05% |
Current DrawdownCurrent decline from peak | -76.22% | -25.46% | -50.76% |
Average DrawdownAverage peak-to-trough decline | -42.50% | -30.52% | -11.98% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 42.31% | 5.53% | +36.78% |
Volatility
WPP vs. RTO - Volatility Comparison
WPP plc (WPP) has a higher volatility of 13.71% compared to Rentokil Initial PLC (RTO) at 5.68%. This indicates that WPP's price experiences larger fluctuations and is considered to be riskier than RTO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| WPP | RTO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 13.71% | 5.68% | +8.03% |
Volatility (6M)Calculated over the trailing 6-month period | 32.91% | 21.48% | +11.43% |
Volatility (1Y)Calculated over the trailing 1-year period | 48.22% | 30.56% | +17.66% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 34.80% | 34.41% | +0.39% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 35.12% | 33.03% | +2.09% |
Dividends
WPP vs. RTO - Dividend Comparison
WPP's dividend yield for the trailing twelve months is around 5.79%, more than RTO's 2.32% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
RTO Rentokil Initial PLC | 2.32% | 2.23% | 2.28% | 1.73% | 1.38% | 1.30% | 0.00% | 0.87% | 1.14% | 1.69% | 2.99% | 1.54% |
WPP WPP plc | 5.79% | 9.09% | 4.85% | 5.09% | 4.38% | 2.45% | 5.66% | 5.47% | 7.35% | 4.32% | 3.01% | 2.81% |
Financials
WPP vs. RTO - Financials Comparison
This section allows you to compare key financial metrics between WPP plc and Rentokil Initial PLC. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
WPP vs. RTO - Profitability Comparison
WPP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, WPP plc reported a gross profit of 1.31B and revenue of 6.89B. Therefore, the gross margin over that period was 19.0%.
RTO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Rentokil Initial PLC reported a gross profit of 363.77M and revenue of 2.62B. Therefore, the gross margin over that period was 13.9%.
WPP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, WPP plc reported an operating income of 161.00M and revenue of 6.89B, resulting in an operating margin of 2.3%.
RTO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Rentokil Initial PLC reported an operating income of 363.77M and revenue of 2.62B, resulting in an operating margin of 13.9%.
WPP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, WPP plc reported a net income of -259.00M and revenue of 6.89B, resulting in a net margin of -3.8%.
RTO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Rentokil Initial PLC reported a net income of 208.50M and revenue of 2.62B, resulting in a net margin of 8.0%.
Frequently Asked Questions
WPP and RTO have a correlation of 0.28, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
WPP has higher volatility (13.71%) compared to RTO (5.68%). In terms of maximum drawdown, WPP dropped -95.30% vs RTO's -86.53%.
RTO currently has the higher Sharpe Ratio (0.91 vs -1.07), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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