WPP vs. APP
WPP (WPP plc) and APP (AppLovin Corporation) are both stocks. Both operate in the Advertising Agencies industry within the Communication Services sector. Over the past 5 years, WPP returned -20.58%/yr vs 40.77%/yr for APP. At a 0.26 correlation, their price movements are largely independent.
Performance
WPP vs. APP - Performance Comparison
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Returns By Period
In the year-to-date period, WPP achieves a -22.46% return, which is significantly higher than APP's -30.69% return.
WPP
- 1D
- -6.05%
- 1M
- -7.21%
- YTD
- -22.46%
- 6M
- -21.09%
- 1Y
- -49.84%
- 3Y*
- -28.12%
- 5Y*
- -20.58%
- 10Y*
- -12.36%
APP
- 1D
- -0.50%
- 1M
- -3.04%
- YTD
- -30.69%
- 6M
- -35.89%
- 1Y
- 39.24%
- 3Y*
- 171.29%
- 5Y*
- 40.77%
- 10Y*
- —
WPP vs. APP - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
WPP WPP plc | -22.46% | -53.53% | 13.55% | 1.49% | -31.96% | 17.42% |
APP AppLovin Corporation | -30.69% | 108.08% | 712.62% | 278.44% | -88.83% | 34.66% |
Correlation
The correlation between WPP and APP is 0.13, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.13 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.16 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.27 |
Correlation (All Time) Calculated using the full available price history since Apr 15, 2021 | 0.26 |
The correlation between WPP and APP shifts across timeframes, from 0.13 (1 year) to 0.27 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
WPP:
$3.64B
APP:
$158.19B
WPP:
£1.51
APP:
$11.64
WPP:
8.48
APP:
40.12
WPP:
0.11
APP:
0.12
WPP:
0.10
APP:
25.79
WPP:
1.08
APP:
66.93
WPP:
£28.29B
APP:
$6.16B
WPP:
£4.60B
APP:
$5.45B
WPP:
£2.22B
APP:
$4.87B
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Return for Risk
WPP vs. APP — Risk / Return Rank
WPP
APP
WPP vs. APP - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for WPP plc (WPP) and AppLovin Corporation (APP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| WPP | APP | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.58 | ||
| Sortino ratioReturn per unit of downside risk | -2.55 | ||
| Omega ratioGain probability vs. loss probability | 0.80 | 1.15 | -0.35 |
| Calmar ratioReturn relative to maximum drawdown | -0.87 | 0.79 | -1.66 |
| Martin ratioReturn relative to average drawdown | -1.22 | 1.54 | -2.76 |
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Drawdowns
WPP vs. APP - Drawdown Comparison
The maximum WPP drawdown since its inception was -95.30%, roughly equal to the maximum APP drawdown of -91.90%. Use the drawdown chart below to compare losses from any high point for WPP and APP.
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Drawdown Indicators
| WPP | APP | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -95.30% | -91.90% | -3.40% |
Max Drawdown (1Y)Largest decline over 1 year | -57.55% | -49.99% | -7.56% |
Max Drawdown (3Y)Largest decline over 3 years | -71.59% | -57.00% | -14.59% |
Max Drawdown (5Y)Largest decline over 5 years | -77.69% | -91.90% | +14.21% |
Max Drawdown (10Y)Largest decline over 10 years | -79.99% | — | — |
Current DrawdownCurrent decline from peak | -76.93% | -36.34% | -40.59% |
Average DrawdownAverage peak-to-trough decline | -42.54% | -42.48% | -0.06% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 41.05% | 25.48% | +15.57% |
Volatility
WPP vs. APP - Volatility Comparison
The current volatility for WPP plc (WPP) is 14.94%, while AppLovin Corporation (APP) has a volatility of 20.85%. This indicates that WPP experiences smaller price fluctuations and is considered to be less risky than APP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| WPP | APP | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 14.94% | 20.85% | -5.91% |
Volatility (6M)Calculated over the trailing 6-month period | 33.57% | 58.78% | -25.21% |
Volatility (1Y)Calculated over the trailing 1-year period | 48.91% | 70.97% | -22.06% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 35.08% | 77.90% | -42.82% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 35.02% | 77.45% | -42.43% |
Dividends
WPP vs. APP - Dividend Comparison
WPP's dividend yield for the trailing twelve months is around 5.97%, while APP has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
APP AppLovin Corporation | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
WPP WPP plc | 5.97% | 9.09% | 4.85% | 5.09% | 4.38% | 2.45% | 5.66% | 5.47% | 7.35% | 4.32% | 3.01% | 2.81% |
Financials
WPP vs. APP - Financials Comparison
This section allows you to compare key financial metrics between WPP plc and AppLovin Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
WPP vs. APP - Profitability Comparison
WPP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, WPP plc reported a gross profit of 1.31B and revenue of 6.89B. Therefore, the gross margin over that period was 19.0%.
APP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a gross profit of 1.64B and revenue of 1.84B. Therefore, the gross margin over that period was 89.0%.
WPP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, WPP plc reported an operating income of 161.00M and revenue of 6.89B, resulting in an operating margin of 2.3%.
APP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported an operating income of 1.44B and revenue of 1.84B, resulting in an operating margin of 78.2%.
WPP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, WPP plc reported a net income of -259.00M and revenue of 6.89B, resulting in a net margin of -3.8%.
APP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a net income of 1.21B and revenue of 1.84B, resulting in a net margin of 65.4%.
Frequently Asked Questions
WPP and APP have a correlation of 0.13, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
APP has higher volatility (20.85%) compared to WPP (14.94%). In terms of maximum drawdown, WPP dropped -95.30% vs APP's -91.90%.
APP currently has the higher Sharpe Ratio (0.56 vs -1.02), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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