WPP vs. APP

Last updated Apr 1, 2026

Compare and contrast key facts about WPP plc (WPP) and AppLovin Corporation (APP).

Performance

WPP vs. APP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in WPP plc (WPP) and AppLovin Corporation (APP). The values are adjusted to include any dividend payments, if applicable.

WPP vs. APP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
WPP WPP plc	-30.77%	-53.53%	13.55%	1.49%	-31.96%	16.08%
APP AppLovin Corporation	-40.93%	108.08%	712.62%	278.44%	-88.83%	44.57%

Fundamentals

Market Cap WPP : $3.34B APP : $135.28B
EPS WPP : $1.51 APP : $9.78
PE Ratio WPP : 10.31 APP : 40.71
PEG Ratio WPP : 0.13 APP : 0.12
PS Ratio WPP : 0.12 APP : 24.76
PB Ratio WPP : 1.32 APP : 63.37
Total Revenue (TTM) WPP : $28.29B APP : $5.48B
Gross Profit (TTM) WPP : $4.60B APP : $4.82B
EBITDA (TTM) WPP : $2.22B APP : $4.12B

Returns By Period

In the year-to-date period, WPP achieves a -30.77% return, which is significantly higher than APP's -40.93% return.

WPP

• 1D: 0.39%
• 1M: -16.40%
• YTD: -30.77%
• 6M: -36.57%
• 1Y: -56.44%
• 3Y*: -32.60%
• 5Y*: -21.33%
• 10Y*: -14.17%

APP

• 1D: 6.97%
• 1M: -8.46%
• YTD: -40.93%
• 6M: -44.61%
• 1Y: 50.21%
• 3Y*: 193.45%
• 5Y*: —
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

WPP vs. APP — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

WPP

WPP Risk / Return Rank: 5
WPP Sharpe Ratio Rank: 2
WPP Sortino Ratio Rank: 4
WPP Omega Ratio Rank: 3
WPP Calmar Ratio Rank: 6
WPP Martin Ratio Rank: 9

APP

APP Risk / Return Rank: 64
APP Sharpe Ratio Rank: 66
APP Sortino Ratio Rank: 64
APP Omega Ratio Rank: 64
APP Calmar Ratio Rank: 63
APP Martin Ratio Rank: 64

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

WPP vs. APP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for WPP plc (WPP) and AppLovin Corporation (APP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	WPP	APP	Difference
Sharpe ratio Return per unit of total volatility	-1.18	0.67	-1.84
Sortino ratio Return per unit of downside risk	-1.77	1.29	-3.06
Omega ratio Gain probability vs. loss probability	0.75	1.17	-0.42
Calmar ratio Return relative to maximum drawdown	-0.94	0.92	-1.87
Martin ratio Return relative to average drawdown	-1.53	2.24	-3.77
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

WPP vs. APP - Sharpe Ratio Comparison

The current WPP Sharpe Ratio is -1.18, which is lower than the APP Sharpe Ratio of 0.67. The chart below compares the historical Sharpe Ratios of WPP and APP, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	WPP	APP	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-1.18	0.67	-1.84
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.62	—	—
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.41	—	—
Sharpe Ratio (All Time) Calculated using the full available price history	-0.00	0.57	-0.57

Correlation

The correlation between WPP and APP is 0.27, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

WPP vs. APP - Dividend Comparison

WPP's dividend yield for the trailing twelve months is around 13.13%, while APP has not paid dividends to shareholders.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
WPP WPP plc	13.13%	9.09%	4.85%	5.09%	4.38%	2.45%	5.66%	5.47%	7.35%	4.32%	3.01%	2.81%
APP AppLovin Corporation	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Drawdowns

WPP vs. APP - Drawdown Comparison

The maximum WPP drawdown since its inception was -95.30%, roughly equal to the maximum APP drawdown of -91.90%. Use the drawdown chart below to compare losses from any high point for WPP and APP.

Drawdown Indicators

	WPP	APP	Difference
Max Drawdown Largest peak-to-trough decline	-95.30%	-91.90%	-3.40%
Max Drawdown (1Y) Largest decline over 1 year	-60.46%	-49.99%	-10.47%
Max Drawdown (5Y) Largest decline over 5 years	-77.69%	—	—
Max Drawdown (10Y) Largest decline over 10 years	-79.99%	—	—
Current Drawdown Current decline from peak	-79.40%	-45.75%	-33.65%
Average Drawdown Average peak-to-trough decline	-42.33%	-42.76%	+0.43%
Ulcer Index Depth and duration of drawdowns from previous peaks	37.21%	20.59%	+16.62%

Volatility

WPP vs. APP - Volatility Comparison

The current volatility for WPP plc (WPP) is 13.60%, while AppLovin Corporation (APP) has a volatility of 21.74%. This indicates that WPP experiences smaller price fluctuations and is considered to be less risky than APP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	WPP	APP	Difference
Volatility (1M) Calculated over the trailing 1-month period	13.60%	21.74%	-8.14%
Volatility (6M) Calculated over the trailing 6-month period	39.12%	58.38%	-19.26%
Volatility (1Y) Calculated over the trailing 1-year period	47.98%	75.93%	-27.95%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	34.36%	77.95%	-43.59%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	34.79%	77.95%	-43.16%

Financials