WPP vs. PUK
WPP (WPP plc) and PUK (Prudential plc) are both stocks. WPP operates in Advertising Agencies (Communication Services), while PUK operates in Insurance - Life (Financial Services). Over the past 10 years, WPP returned -12.62%/yr vs 0.89%/yr for PUK. A 0.54 correlation means they provide meaningful diversification when combined.
Performance
WPP vs. PUK - Performance Comparison
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Returns By Period
In the year-to-date period, WPP achieves a -20.08% return, which is significantly lower than PUK's -16.71% return. Over the past 10 years, WPP has underperformed PUK with an annualized return of -12.62%, while PUK has yielded a comparatively higher 0.89% annualized return.
WPP
- 1D
- -1.36%
- 1M
- -5.37%
- YTD
- -20.08%
- 6M
- -9.61%
- 1Y
- -51.45%
- 3Y*
- -27.77%
- 5Y*
- -20.45%
- 10Y*
- -12.62%
PUK
- 1D
- 0.35%
- 1M
- -18.04%
- YTD
- -16.71%
- 6M
- -11.33%
- 1Y
- 9.86%
- 3Y*
- -1.12%
- 5Y*
- -6.27%
- 10Y*
- 0.89%
WPP vs. PUK - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
WPP WPP plc | -20.08% | -53.53% | 13.55% | 1.49% | -31.96% | 43.52% | -17.24% | 36.53% | -36.30% | -14.98% |
PUK Prudential plc | -16.71% | 99.34% | -27.35% | -17.04% | -19.12% | -0.05% | -0.57% | 27.95% | -28.44% | 31.12% |
Correlation
The correlation between WPP and PUK is 0.23, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.23 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.43 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.53 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.51 |
Correlation (All Time) Calculated using the full available price history since Jun 30, 2000 | 0.54 |
Over the past year, the correlation between WPP and PUK has dropped to 0.23 - well below their long-term average of 0.54, suggesting their price drivers have been diverging.
Fundamentals
WPP:
$3.75B
PUK:
$32.99B
WPP:
$1.51
PUK:
$4.25
WPP:
11.58
PUK:
6.01
WPP:
0.15
PUK:
0.14
WPP:
0.13
PUK:
0.99
WPP:
1.48
PUK:
2.21
WPP:
$28.29B
PUK:
$33.63B
WPP:
$4.60B
PUK:
$20.95B
WPP:
$2.22B
PUK:
$15.89B
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Return for Risk
WPP vs. PUK — Risk / Return Rank
WPP
PUK
WPP vs. PUK - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for WPP plc (WPP) and Prudential plc (PUK). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| WPP | PUK | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.43 | ||
| Sortino ratioReturn per unit of downside risk | -2.17 | ||
| Omega ratioGain probability vs. loss probability | 0.79 | 1.08 | -0.29 |
| Calmar ratioReturn relative to maximum drawdown | -0.87 | 0.43 | -1.30 |
| Martin ratioReturn relative to average drawdown | -1.22 | 1.52 | -2.74 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| WPP | PUK | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -1.07 | 0.36 | -1.43 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.59 | -0.18 | -0.41 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | -0.36 | 0.02 | -0.39 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.01 | 0.08 | -0.08 |
Drawdowns
WPP vs. PUK - Drawdown Comparison
The maximum WPP drawdown since its inception was -95.30%, which is greater than PUK's maximum drawdown of -82.52%. Use the drawdown chart below to compare losses from any high point for WPP and PUK.
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Drawdown Indicators
| WPP | PUK | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -95.30% | -82.52% | -12.78% |
Max Drawdown (1Y)Largest decline over 1 year | -59.39% | -23.16% | -36.23% |
Max Drawdown (3Y)Largest decline over 3 years | -71.59% | -48.78% | -22.81% |
Max Drawdown (5Y)Largest decline over 5 years | -77.69% | -63.59% | -14.10% |
Max Drawdown (10Y)Largest decline over 10 years | -79.99% | -63.59% | -16.40% |
Current DrawdownCurrent decline from peak | -76.22% | -33.73% | -42.49% |
Average DrawdownAverage peak-to-trough decline | -42.50% | -26.38% | -16.12% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 42.31% | 6.50% | +35.81% |
Volatility
WPP vs. PUK - Volatility Comparison
WPP plc (WPP) has a higher volatility of 13.71% compared to Prudential plc (PUK) at 11.24%. This indicates that WPP's price experiences larger fluctuations and is considered to be riskier than PUK based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| WPP | PUK | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 13.71% | 11.24% | +2.47% |
Volatility (6M)Calculated over the trailing 6-month period | 32.91% | 22.96% | +9.95% |
Volatility (1Y)Calculated over the trailing 1-year period | 48.22% | 27.39% | +20.83% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 34.80% | 35.05% | -0.25% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 35.12% | 36.91% | -1.79% |
Dividends
WPP vs. PUK - Dividend Comparison
WPP's dividend yield for the trailing twelve months is around 5.79%, more than PUK's 2.08% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
PUK Prudential plc | 2.08% | 1.54% | 2.64% | 1.72% | 1.28% | 4.60% | 1.70% | 17.06% | 3.71% | 2.33% | 3.50% | 2.62% |
WPP WPP plc | 5.79% | 9.09% | 4.85% | 5.09% | 4.38% | 2.45% | 5.66% | 5.47% | 7.35% | 4.32% | 3.01% | 2.81% |
Financials
WPP vs. PUK - Financials Comparison
This section allows you to compare key financial metrics between WPP plc and Prudential plc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
WPP vs. PUK - Profitability Comparison
WPP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, WPP plc reported a gross profit of 1.31B and revenue of 6.89B. Therefore, the gross margin over that period was 19.0%.
PUK - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Prudential plc reported a gross profit of 11.35B and revenue of 11.35B. Therefore, the gross margin over that period was 100.0%.
WPP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, WPP plc reported an operating income of 161.00M and revenue of 6.89B, resulting in an operating margin of 2.3%.
PUK - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Prudential plc reported an operating income of 2.39B and revenue of 11.35B, resulting in an operating margin of 21.1%.
WPP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, WPP plc reported a net income of -259.00M and revenue of 6.89B, resulting in a net margin of -3.8%.
PUK - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Prudential plc reported a net income of 1.99B and revenue of 11.35B, resulting in a net margin of 17.6%.
Frequently Asked Questions
WPP and PUK have a correlation of 0.23, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
WPP has higher volatility (13.71%) compared to PUK (11.24%). In terms of maximum drawdown, WPP dropped -95.30% vs PUK's -82.52%.
PUK currently has the higher Sharpe Ratio (0.36 vs -1.07), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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