TTD vs. HUBS
TTD (The Trade Desk, Inc.) and HUBS (HubSpot, Inc.) are both stocks. Both operate in the Software - Application industry within the Technology sector. Over the past 5 years, TTD returned -20.31%/yr vs -18.40%/yr for HUBS. A 0.57 correlation means they provide meaningful diversification when combined.
Performance
TTD vs. HUBS - Performance Comparison
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Returns By Period
In the year-to-date period, TTD achieves a -49.21% return, which is significantly higher than HUBS's -53.16% return.
TTD
- 1D
- 2.01%
- 1M
- -8.84%
- YTD
- -49.21%
- 6M
- -47.39%
- 1Y
- -71.63%
- 3Y*
- -37.11%
- 5Y*
- -20.31%
- 10Y*
- —
HUBS
- 1D
- 0.83%
- 1M
- -5.24%
- YTD
- -53.16%
- 6M
- -50.00%
- 1Y
- -66.10%
- 3Y*
- -28.43%
- 5Y*
- -18.40%
- 10Y*
- 14.57%
TTD vs. HUBS - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
TTD The Trade Desk, Inc. | -49.21% | -67.70% | 63.33% | 60.52% | -51.08% | 14.41% | 208.34% | 123.83% | 153.79% | 65.27% |
HUBS HubSpot, Inc. | -53.16% | -42.41% | 20.02% | 100.79% | -56.14% | 66.27% | 150.12% | 26.06% | 42.23% | 88.09% |
Correlation
The correlation between TTD and HUBS is 0.49, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.49 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.48 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.59 |
Correlation (All Time) Calculated using the full available price history since Sep 21, 2016 | 0.57 |
The correlation between TTD and HUBS shifts across timeframes, from 0.48 (3 years) to 0.59 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
TTD:
$9.19B
HUBS:
$9.88B
TTD:
$0.89
HUBS:
$1.91
TTD:
21.71
HUBS:
98.67
TTD:
0.28
HUBS:
0.11
TTD:
3.16
HUBS:
3.00
TTD:
3.75
HUBS:
4.95
TTD:
$2.97B
HUBS:
$3.30B
TTD:
$2.31B
HUBS:
$2.76B
TTD:
$725.01M
HUBS:
$196.96M
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Return for Risk
TTD vs. HUBS — Risk / Return Rank
TTD
HUBS
TTD vs. HUBS - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The Trade Desk, Inc. (TTD) and HubSpot, Inc. (HUBS). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| TTD | HUBS | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.07 | ||
| Sortino ratioReturn per unit of downside risk | -0.13 | ||
| Omega ratioGain probability vs. loss probability | 0.71 | 0.77 | -0.05 |
| Calmar ratioReturn relative to maximum drawdown | -0.92 | -0.99 | +0.06 |
| Martin ratioReturn relative to average drawdown | -1.28 | -1.66 | +0.39 |
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Drawdowns
TTD vs. HUBS - Drawdown Comparison
The maximum TTD drawdown since its inception was -86.45%, which is greater than HUBS's maximum drawdown of -78.99%. Use the drawdown chart below to compare losses from any high point for TTD and HUBS.
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Drawdown Indicators
| TTD | HUBS | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -86.45% | -78.99% | -7.46% |
Max Drawdown (1Y)Largest decline over 1 year | -78.94% | -68.09% | -10.85% |
Max Drawdown (3Y)Largest decline over 3 years | -86.45% | -78.16% | -8.29% |
Max Drawdown (5Y)Largest decline over 5 years | -86.45% | -78.99% | -7.46% |
Max Drawdown (10Y)Largest decline over 10 years | — | -78.99% | — |
Current DrawdownCurrent decline from peak | -86.18% | -77.94% | -8.24% |
Average DrawdownAverage peak-to-trough decline | -27.27% | -23.21% | -4.06% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 56.84% | 40.95% | +15.89% |
Volatility
TTD vs. HUBS - Volatility Comparison
The current volatility for The Trade Desk, Inc. (TTD) is 18.89%, while HubSpot, Inc. (HUBS) has a volatility of 27.45%. This indicates that TTD experiences smaller price fluctuations and is considered to be less risky than HUBS based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| TTD | HUBS | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 18.89% | 27.45% | -8.56% |
Volatility (6M)Calculated over the trailing 6-month period | 41.21% | 55.03% | -13.82% |
Volatility (1Y)Calculated over the trailing 1-year period | 64.24% | 62.97% | +1.27% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 67.34% | 55.02% | +12.32% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 68.43% | 50.98% | +17.45% |
Dividends
TTD vs. HUBS - Dividend Comparison
Neither TTD nor HUBS has paid dividends to shareholders.
Financials
TTD vs. HUBS - Financials Comparison
This section allows you to compare key financial metrics between The Trade Desk, Inc. and HubSpot, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
TTD vs. HUBS - Profitability Comparison
TTD - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported a gross profit of 506.89M and revenue of 688.86M. Therefore, the gross margin over that period was 73.6%.
HUBS - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a gross profit of 735.30M and revenue of 881.00M. Therefore, the gross margin over that period was 83.5%.
TTD - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported an operating income of 66.65M and revenue of 688.86M, resulting in an operating margin of 9.7%.
HUBS - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported an operating income of 27.94M and revenue of 881.00M, resulting in an operating margin of 3.2%.
TTD - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported a net income of 40.00M and revenue of 688.86M, resulting in a net margin of 5.8%.
HUBS - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a net income of 32.55M and revenue of 881.00M, resulting in a net margin of 3.7%.
Frequently Asked Questions
TTD and HUBS have a correlation of 0.49, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HUBS has higher volatility (27.45%) compared to TTD (18.89%). In terms of maximum drawdown, TTD dropped -86.45% vs HUBS's -78.99%.
HUBS currently has the higher Sharpe Ratio (-1.07 vs -1.13), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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