HUBS vs. INTU

Last updated Jun 3, 2026

HUBS (HubSpot, Inc.) and INTU (Intuit Inc.) are both stocks. Both operate in the Software - Application industry within the Technology sector. Over the past 10 years, HUBS returned 16.56%/yr vs 12.47%/yr for INTU. A 0.56 correlation means they provide meaningful diversification when combined.

Performance

HUBS vs. INTU - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in HubSpot, Inc. (HUBS) and Intuit Inc. (INTU). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, HUBS achieves a -40.15% return, which is significantly higher than INTU's -51.13% return. Over the past 10 years, HUBS has outperformed INTU with an annualized return of 16.56%, while INTU has yielded a comparatively lower 12.47% annualized return.

HUBS

• 1D: -8.41%
• 1M: 0.11%
• YTD: -40.15%
• 6M: -35.67%
• 1Y: -59.43%
• 3Y*: -22.91%
• 5Y*: -12.67%
• 10Y*: 16.56%

INTU

• 1D: -8.94%
• 1M: -19.27%
• YTD: -51.13%
• 6M: -49.07%
• 1Y: -57.55%
• 3Y*: -8.58%
• 5Y*: -5.87%
• 10Y*: 12.47%

*Multi-year figures are annualized to reflect compound growth (CAGR)

HUBS vs. INTU - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
HUBS HubSpot, Inc.	-40.15%	-42.41%	20.02%	100.79%	-56.14%	66.27%	150.12%	26.06%	42.23%	88.09%
INTU Intuit Inc.	-51.13%	6.09%	1.16%	61.76%	-39.12%	70.27%	46.12%	34.11%	25.86%	39.21%

Correlation

The correlation between HUBS and INTU is 0.63, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.63
Correlation (3Y) Calculated over the trailing 3-year period	0.57
Correlation (5Y) Calculated over the trailing 5-year period	0.61
Correlation (10Y) Calculated over the trailing 10-year period	0.59
Correlation (All Time) Calculated using the full available price history since Oct 10, 2014	0.56

The correlation between HUBS and INTU has been stable across timeframes, ranging from 0.56 to 0.63 - a consistent structural relationship.

Fundamentals

Market Cap HUBS : $12.63B INTU : $88.91B
EPS HUBS : $1.91 INTU : $16.37
PE Ratio HUBS : 126.05 INTU : 19.68
PEG Ratio HUBS : 0.14 INTU : 1.18
PS Ratio HUBS : 3.83 INTU : 4.31
PB Ratio HUBS : 6.32 INTU : 4.31
Total Revenue (TTM) HUBS : $3.30B INTU : $20.93B
Gross Profit (TTM) HUBS : $2.76B INTU : $16.97B
EBITDA (TTM) HUBS : $196.96M INTU : $6.65B

Return for Risk

HUBS vs. INTU — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

HUBS

HUBS Risk / Return Rank: 6
HUBS Sharpe Ratio Rank: 5
HUBS Sortino Ratio Rank: 6
HUBS Omega Ratio Rank: 6
HUBS Calmar Ratio Rank: 8
HUBS Martin Ratio Rank: 7

INTU

INTU Risk / Return Rank: 2
INTU Sharpe Ratio Rank: 1
INTU Sortino Ratio Rank: 2
INTU Omega Ratio Rank: 2
INTU Calmar Ratio Rank: 5
INTU Martin Ratio Rank: 2

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

HUBS vs. INTU - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for HubSpot, Inc. (HUBS) and Intuit Inc. (INTU). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	HUBS	INTU	Difference
Sharpe ratio Return per unit of total volatility	-0.96	-1.32	+0.36
Sortino ratio Return per unit of downside risk	-1.46	-2.06	+0.59
Omega ratio Gain probability vs. loss probability	0.81	0.72	+0.09
Calmar ratio Return relative to maximum drawdown	-0.84	-0.92	+0.08
Martin ratio Return relative to average drawdown	-1.40	-1.78	+0.38
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

HUBS vs. INTU - Sharpe Ratio Comparison

The current HUBS Sharpe Ratio is -0.96, which is comparable to the INTU Sharpe Ratio of -1.32. The chart below compares the historical Sharpe Ratios of HUBS and INTU, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	HUBS	INTU	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.96	-1.32	+0.36
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.23	-0.16	-0.07
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.33	0.37	-0.04
Sharpe Ratio (All Time) Calculated using the full available price history	0.39	0.36	+0.03

Drawdowns

HUBS vs. INTU - Drawdown Comparison

The maximum HUBS drawdown since its inception was -78.99%, roughly equal to the maximum INTU drawdown of -75.29%. Use the drawdown chart below to compare losses from any high point for HUBS and INTU.

Drawdown Indicators

	HUBS	INTU	Difference
Max Drawdown Largest peak-to-trough decline	-78.99%	-75.29%	-3.70%
Max Drawdown (1Y) Largest decline over 1 year	-70.63%	-62.05%	-8.58%
Max Drawdown (3Y) Largest decline over 3 years	-78.16%	-62.05%	-16.11%
Max Drawdown (5Y) Largest decline over 5 years	-78.99%	-62.05%	-16.94%
Max Drawdown (10Y) Largest decline over 10 years	-78.99%	-62.05%	-16.94%
Current Drawdown Current decline from peak	-71.81%	-59.83%	-11.98%
Average Drawdown Average peak-to-trough decline	-23.05%	-24.11%	+1.06%
Ulcer Index Depth and duration of drawdowns from previous peaks	42.34%	31.98%	+10.36%

Volatility

HUBS vs. INTU - Volatility Comparison

HubSpot, Inc. (HUBS) has a higher volatility of 34.54% compared to Intuit Inc. (INTU) at 28.80%. This indicates that HUBS's price experiences larger fluctuations and is considered to be riskier than INTU based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	HUBS	INTU	Difference
Volatility (1M) Calculated over the trailing 1-month period	34.54%	28.80%	+5.74%
Volatility (6M) Calculated over the trailing 6-month period	54.26%	42.26%	+12.00%
Volatility (1Y) Calculated over the trailing 1-year period	62.33%	43.84%	+18.49%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	54.91%	37.42%	+17.49%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	50.92%	33.90%	+17.02%

Dividends

HUBS vs. INTU - Dividend Comparison

HUBS has not paid dividends to shareholders, while INTU's dividend yield for the trailing twelve months is around 1.44%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
HUBS HubSpot, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
INTU Intuit Inc.	1.44%	0.65%	0.60%	0.52%	0.72%	0.38%	0.57%	0.74%	0.83%	0.89%	1.08%	1.09%

Financials

HUBS vs. INTU - Profitability Comparison

The chart below illustrates the profitability comparison between HubSpot, Inc. and Intuit Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

HUBS - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a gross profit of 735.30M and revenue of 881.00M. Therefore, the gross margin over that period was 83.5%.

INTU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported a gross profit of 7.24B and revenue of 8.56B. Therefore, the gross margin over that period was 84.6%.

HUBS - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported an operating income of 27.94M and revenue of 881.00M, resulting in an operating margin of 3.2%.

INTU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported an operating income of 4.02B and revenue of 8.56B, resulting in an operating margin of 47.0%.

HUBS - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a net income of 32.55M and revenue of 881.00M, resulting in a net margin of 3.7%.

INTU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported a net income of 3.06B and revenue of 8.56B, resulting in a net margin of 35.8%.

Frequently Asked Questions

Can I hold both HUBS and INTU in my portfolio?

HUBS and INTU have a correlation of 0.63, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, HUBS or INTU?

HUBS has higher volatility (34.54%) compared to INTU (28.80%). In terms of maximum drawdown, HUBS dropped -78.99% vs INTU's -75.29%.

Which has better risk-adjusted returns?

HUBS currently has the higher Sharpe Ratio (-0.96 vs -1.32), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.