HUBS vs. SHOP
HUBS (HubSpot, Inc.) and SHOP (Shopify Inc.) are both stocks. Both operate in the Software - Application industry within the Technology sector. Over the past 10 years, HUBS returned 16.12%/yr vs 42.67%/yr for SHOP. Their 0.53 correlation means they have sometimes moved together and sometimes differently.
Performance
HUBS vs. SHOP - Performance Comparison
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Returns By Period
In the year-to-date period, HUBS achieves a -40.85% return, which is significantly lower than SHOP's -27.22% return. Over the past 10 years, HUBS has underperformed SHOP with an annualized return of 16.12%, while SHOP has yielded a comparatively higher 42.67% annualized return.
HUBS
- 1D
- 1.83%
- 1M
- 23.55%
- 6M
- -15.23%
- YTD
- -40.85%
- 1Y
- -52.39%
- 3Y*
- -25.60%
- 5Y*
- -16.82%
- 10Y*
- 16.12%
- ALL TIME*
- 18.20%
SHOP
- 1D
- -4.29%
- 1M
- -1.93%
- 6M
- -10.73%
- YTD
- -27.22%
- 1Y
- -1.22%
- 3Y*
- 20.20%
- 5Y*
- -4.82%
- 10Y*
- 42.67%
- ALL TIME*
- 39.59%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
HUBS HubSpot, Inc. | $399.60M | $327.29M | $400.40M |
SHOP Shopify Inc. | $1.12B | $980.06M | $1.18B |
HUBS vs. SHOP - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
HUBS HubSpot, Inc. | -40.85% | -42.41% | 20.02% | 100.79% | -56.14% | 66.27% | 150.12% | 26.06% | 42.23% | 88.09% |
SHOP Shopify Inc. | -27.22% | 51.39% | 36.50% | 124.43% | -74.80% | 21.68% | 184.71% | 187.17% | 37.08% | 135.60% |
Correlation
The correlation between HUBS and SHOP is 0.43, which is low. Their historical price movements had little consistent relationship.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.43 |
Correlation (3Y) Balances recent behavior with more history. | 0.50 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.59 |
Correlation (10Y) Provides a long-term view across more market conditions. | 0.56 |
Correlation (All Time) Calculated using the full available price history since May 21, 2015 | 0.53 |
The correlation between HUBS and SHOP shifts across timeframes, from 0.43 (1 year) to 0.59 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
HUBS:
$12.16B
SHOP:
$152.02B
HUBS:
$1.91
SHOP:
$1.02
HUBS:
124.53
SHOP:
114.96
HUBS:
0.14
SHOP:
0.22
HUBS:
3.79
SHOP:
16.65
HUBS:
6.25
SHOP:
12.21
HUBS:
$3.30B
SHOP:
$9.20B
HUBS:
$2.76B
SHOP:
$5.93B
HUBS:
$196.96M
SHOP:
$1.60B
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Return for Risk
HUBS vs. SHOP — Risk / Return Rank
HUBS
SHOP
HUBS vs. SHOP - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for HubSpot, Inc. (HUBS) and Shopify Inc. (SHOP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| HUBS | SHOP | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.74 | ||
| Sortino ratioReturn per unit of downside risk | -1.41 | ||
| Omega ratioGain probability vs. loss probability | 0.86 | 1.04 | -0.18 |
| Calmar ratioReturn relative to maximum drawdown | -0.81 | -0.09 | -0.72 |
| Martin ratioReturn relative to average drawdown | -1.26 | -0.16 | -1.09 |
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Drawdowns
HUBS vs. SHOP - Drawdown Comparison
The maximum HUBS drawdown since its inception was -80.02%, smaller than the maximum SHOP drawdown of -84.82%. Use the drawdown chart below to compare losses from any high point for HUBS and SHOP.
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Drawdown Indicators
| HUBS | SHOP | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -80.02% | -84.82% | +4.80% |
Max Drawdown (1Y)Largest decline over 1 year | -67.44% | -46.71% | -20.73% |
Max Drawdown (3Y)Largest decline over 3 years | -79.23% | -46.71% | -32.52% |
Max Drawdown (5Y)Largest decline over 5 years | -80.02% | -84.82% | +4.80% |
Max Drawdown (10Y)Largest decline over 10 years | -80.02% | -84.82% | +4.80% |
Current DrawdownCurrent decline from peak | -72.14% | -34.56% | -37.58% |
Average DrawdownAverage peak-to-trough decline | -23.80% | -28.29% | +4.49% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 43.33% | 25.40% | +17.93% |
Volatility
HUBS vs. SHOP - Volatility Comparison
HubSpot, Inc. (HUBS) has a higher volatility of 22.95% compared to Shopify Inc. (SHOP) at 16.38%. This indicates that HUBS's price experiences larger fluctuations and is considered to be riskier than SHOP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| HUBS | SHOP | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 22.95% | 16.38% | +6.57% |
Volatility (6M)Calculated over the trailing 6-month period | 57.62% | 45.57% | +12.05% |
Volatility (1Y)Calculated over the trailing 1-year period | 67.48% | 58.84% | +8.64% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 56.04% | 65.90% | -9.86% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 51.34% | 59.22% | -7.88% |
Dividends
HUBS vs. SHOP - Dividend Comparison
Neither HUBS nor SHOP has paid dividends to shareholders.
Financials
HUBS vs. SHOP - Financials Comparison
This section allows you to compare key financial metrics between HubSpot, Inc. and Shopify Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
Frequently Asked Questions
HUBS and SHOP have a correlation of 0.43, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HUBS has higher volatility (22.95%) compared to SHOP (16.38%). In terms of maximum drawdown, HUBS dropped -80.02% vs SHOP's -84.82%.
SHOP currently has the higher Sharpe Ratio (-0.07 vs -0.81), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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