HUBS vs. SHOP

Last updated Apr 2, 2026

Compare and contrast key facts about HubSpot, Inc. (HUBS) and Shopify Inc. (SHOP).

Performance

HUBS vs. SHOP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in HubSpot, Inc. (HUBS) and Shopify Inc. (SHOP). The values are adjusted to include any dividend payments, if applicable.

HUBS vs. SHOP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
HUBS HubSpot, Inc.	-39.50%	-42.41%	20.02%	100.79%	-56.14%	66.27%	150.12%	26.06%	42.23%	88.09%
SHOP Shopify Inc.	-26.37%	51.39%	36.50%	124.43%	-74.80%	21.68%	184.71%	187.17%	37.08%	135.60%

Fundamentals

EPS HUBS : $0.87 SHOP : $1.41
PE Ratio HUBS : 278.36 SHOP : 84.14
PEG Ratio HUBS : 0.32 SHOP : 0.16
PS Ratio HUBS : 4.08 SHOP : 13.14
Total Revenue (TTM) HUBS : $3.13B SHOP : $7.88B
Gross Profit (TTM) HUBS : $2.62B SHOP : $5.56B
EBITDA (TTM) HUBS : $121.45M SHOP : $1.61B

Returns By Period

In the year-to-date period, HUBS achieves a -39.50% return, which is significantly lower than SHOP's -26.37% return. Over the past 10 years, HUBS has underperformed SHOP with an annualized return of 18.86%, while SHOP has yielded a comparatively higher 45.20% annualized return.

HUBS

• 1D: -0.54%
• 1M: -7.89%
• YTD: -39.50%
• 6M: -44.85%
• 1Y: -58.28%
• 3Y*: -17.27%
• 5Y*: -12.95%
• 10Y*: 18.86%

SHOP

• 1D: -0.08%
• 1M: -0.72%
• YTD: -26.37%
• 6M: -20.76%
• 1Y: 21.38%
• 3Y*: 35.22%
• 5Y*: 0.51%
• 10Y*: 45.20%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

HUBS vs. SHOP — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

HUBS

HUBS Risk / Return Rank: 6
HUBS Sharpe Ratio Rank: 3
HUBS Sortino Ratio Rank: 4
HUBS Omega Ratio Rank: 5
HUBS Calmar Ratio Rank: 10
HUBS Martin Ratio Rank: 8

SHOP

SHOP Risk / Return Rank: 54
SHOP Sharpe Ratio Rank: 53
SHOP Sortino Ratio Rank: 53
SHOP Omega Ratio Rank: 52
SHOP Calmar Ratio Rank: 56
SHOP Martin Ratio Rank: 56

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

HUBS vs. SHOP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for HubSpot, Inc. (HUBS) and Shopify Inc. (SHOP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	HUBS	SHOP	Difference
Sharpe ratio Return per unit of total volatility	-1.05	0.35	-1.40
Sortino ratio Return per unit of downside risk	-1.63	0.95	-2.58
Omega ratio Gain probability vs. loss probability	0.79	1.12	-0.33
Calmar ratio Return relative to maximum drawdown	-0.84	0.63	-1.47
Martin ratio Return relative to average drawdown	-1.52	1.52	-3.03
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

HUBS vs. SHOP - Sharpe Ratio Comparison

The current HUBS Sharpe Ratio is -1.05, which is lower than the SHOP Sharpe Ratio of 0.35. The chart below compares the historical Sharpe Ratios of HUBS and SHOP, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	HUBS	SHOP	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-1.05	0.35	-1.40
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.25	0.01	-0.25
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.38	0.77	-0.39
Sharpe Ratio (All Time) Calculated using the full available price history	0.40	0.72	-0.32

Correlation

The correlation between HUBS and SHOP is 0.53, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

HUBS vs. SHOP - Dividend Comparison

Neither HUBS nor SHOP has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

HUBS vs. SHOP - Drawdown Comparison

The maximum HUBS drawdown since its inception was -75.43%, smaller than the maximum SHOP drawdown of -84.82%. Use the drawdown chart below to compare losses from any high point for HUBS and SHOP.

Drawdown Indicators

	HUBS	SHOP	Difference
Max Drawdown Largest peak-to-trough decline	-75.43%	-84.82%	+9.39%
Max Drawdown (1Y) Largest decline over 1 year	-68.86%	-38.18%	-30.68%
Max Drawdown (5Y) Largest decline over 5 years	-75.43%	-84.82%	+9.39%
Max Drawdown (10Y) Largest decline over 10 years	-75.43%	-84.82%	+9.39%
Current Drawdown Current decline from peak	-71.51%	-33.79%	-37.72%
Average Drawdown Average peak-to-trough decline	-22.30%	-28.09%	+5.79%
Ulcer Index Depth and duration of drawdowns from previous peaks	37.88%	15.92%	+21.96%

Volatility

HUBS vs. SHOP - Volatility Comparison

HubSpot, Inc. (HUBS) has a higher volatility of 16.16% compared to Shopify Inc. (SHOP) at 15.33%. This indicates that HUBS's price experiences larger fluctuations and is considered to be riskier than SHOP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	HUBS	SHOP	Difference
Volatility (1M) Calculated over the trailing 1-month period	16.16%	15.33%	+0.83%
Volatility (6M) Calculated over the trailing 6-month period	43.98%	38.93%	+5.05%
Volatility (1Y) Calculated over the trailing 1-year period	55.66%	60.84%	-5.18%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	52.71%	65.03%	-12.32%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	49.73%	58.57%	-8.84%

Financials