KVYO vs. HUBS
KVYO (Klaviyo Inc.) and HUBS (HubSpot, Inc.) are both stocks. Both are in the Technology sector — KVYO in Software - Infrastructure, HUBS in Software - Application. Over the past year, KVYO returned -59.85% vs -67.67% for HUBS. A 0.56 correlation means they provide meaningful diversification when combined.
Performance
KVYO vs. HUBS - Performance Comparison
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Returns By Period
In the year-to-date period, KVYO achieves a -60.39% return, which is significantly lower than HUBS's -56.94% return.
KVYO
- 1D
- -2.94%
- 1M
- -13.52%
- YTD
- -60.39%
- 6M
- -61.33%
- 1Y
- -59.85%
- 3Y*
- —
- 5Y*
- —
- 10Y*
- —
HUBS
- 1D
- -1.83%
- 1M
- -14.44%
- YTD
- -56.94%
- 6M
- -56.91%
- 1Y
- -67.67%
- 3Y*
- -30.39%
- 5Y*
- -21.80%
- 10Y*
- 14.42%
KVYO vs. HUBS - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
KVYO Klaviyo Inc. | -60.39% | -21.27% | 48.45% | -24.41% |
HUBS HubSpot, Inc. | -56.94% | -42.41% | 20.02% | 13.29% |
Correlation
The correlation between KVYO and HUBS is 0.64, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.64 |
Correlation (All Time) Calculated using the full available price history since Sep 20, 2023 | 0.56 |
The correlation between KVYO and HUBS has been stable across timeframes, ranging from 0.56 to 0.64 - a consistent structural relationship.
Fundamentals
KVYO:
$3.93B
HUBS:
$9.09B
KVYO:
-$0.03
HUBS:
$1.91
KVYO:
2.94
HUBS:
2.76
KVYO:
3.41
HUBS:
4.55
KVYO:
$1.31B
HUBS:
$3.30B
KVYO:
$978.26M
HUBS:
$2.76B
KVYO:
-$28.45M
HUBS:
$196.96M
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Return for Risk
KVYO vs. HUBS — Risk / Return Rank
KVYO
HUBS
KVYO vs. HUBS - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Klaviyo Inc. (KVYO) and HubSpot, Inc. (HUBS). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| KVYO | HUBS | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.20 | ||
| Sortino ratioReturn per unit of downside risk | +0.66 | ||
| Omega ratioGain probability vs. loss probability | 0.83 | 0.76 | +0.06 |
| Calmar ratioReturn relative to maximum drawdown | -0.93 | -0.98 | +0.05 |
| Martin ratioReturn relative to average drawdown | -1.72 | -1.64 | -0.08 |
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Drawdowns
KVYO vs. HUBS - Drawdown Comparison
The maximum KVYO drawdown since its inception was -73.86%, smaller than the maximum HUBS drawdown of -79.72%. Use the drawdown chart below to compare losses from any high point for KVYO and HUBS.
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Drawdown Indicators
| KVYO | HUBS | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -73.86% | -79.72% | +5.86% |
Max Drawdown (1Y)Largest decline over 1 year | -64.20% | -69.19% | +4.99% |
Max Drawdown (3Y)Largest decline over 3 years | — | -78.92% | — |
Max Drawdown (5Y)Largest decline over 5 years | — | -79.72% | — |
Max Drawdown (10Y)Largest decline over 10 years | — | -79.72% | — |
Current DrawdownCurrent decline from peak | -73.86% | -79.72% | +5.86% |
Average DrawdownAverage peak-to-trough decline | -31.95% | -23.30% | -8.65% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 34.87% | 41.38% | -6.51% |
Volatility
KVYO vs. HUBS - Volatility Comparison
The current volatility for Klaviyo Inc. (KVYO) is 21.78%, while HubSpot, Inc. (HUBS) has a volatility of 25.68%. This indicates that KVYO experiences smaller price fluctuations and is considered to be less risky than HUBS based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| KVYO | HUBS | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 21.78% | 25.68% | -3.90% |
Volatility (6M)Calculated over the trailing 6-month period | 62.50% | 54.74% | +7.76% |
Volatility (1Y)Calculated over the trailing 1-year period | 68.50% | 63.11% | +5.39% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 62.21% | 54.98% | +7.23% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 62.21% | 51.00% | +11.21% |
Dividends
KVYO vs. HUBS - Dividend Comparison
Neither KVYO nor HUBS has paid dividends to shareholders.
Financials
KVYO vs. HUBS - Financials Comparison
This section allows you to compare key financial metrics between Klaviyo Inc. and HubSpot, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
KVYO vs. HUBS - Profitability Comparison
KVYO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Klaviyo Inc. reported a gross profit of 268.89M and revenue of 358.01M. Therefore, the gross margin over that period was 75.1%.
HUBS - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a gross profit of 735.30M and revenue of 881.00M. Therefore, the gross margin over that period was 83.5%.
KVYO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Klaviyo Inc. reported an operating income of 1.75M and revenue of 358.01M, resulting in an operating margin of 0.5%.
HUBS - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported an operating income of 27.94M and revenue of 881.00M, resulting in an operating margin of 3.2%.
KVYO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Klaviyo Inc. reported a net income of 9.04M and revenue of 358.01M, resulting in a net margin of 2.5%.
HUBS - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a net income of 32.55M and revenue of 881.00M, resulting in a net margin of 3.7%.
Frequently Asked Questions
KVYO and HUBS have a correlation of 0.64, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HUBS has higher volatility (25.68%) compared to KVYO (21.78%). In terms of maximum drawdown, KVYO dropped -73.86% vs HUBS's -79.72%.
KVYO currently has the higher Sharpe Ratio (-0.88 vs -1.08), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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