GIS vs. BF-B
GIS (General Mills, Inc.) and BF-B (Brown-Forman Corporation) are both stocks. Both are in the Consumer Defensive sector — GIS in Packaged Foods, BF-B in Beverages - Wineries & Distilleries. Over the past 10 years, GIS returned -2.69%/yr vs -2.31%/yr for BF-B. At a 0.34 correlation, their price movements are largely independent.
Performance
GIS vs. BF-B - Performance Comparison
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Returns By Period
In the year-to-date period, GIS achieves a -16.19% return, which is significantly lower than BF-B's 2.70% return. Over the past 10 years, GIS has underperformed BF-B with an annualized return of -2.69%, while BF-B has yielded a comparatively higher -2.31% annualized return.
GIS
- 1D
- -1.14%
- 1M
- 13.09%
- 6M
- -13.54%
- YTD
- -16.19%
- 1Y
- -19.76%
- 3Y*
- -17.88%
- 5Y*
- -5.14%
- 10Y*
- -2.69%
- ALL TIME*
- 9.20%
BF-B
- 1D
- -0.45%
- 1M
- -1.31%
- 6M
- -1.57%
- YTD
- 2.70%
- 1Y
- -4.11%
- 3Y*
- -25.57%
- 5Y*
- -16.26%
- 10Y*
- -2.31%
- ALL TIME*
- 12.69%
GIS vs. BF-B - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
GIS General Mills, Inc. | -16.19% | -23.75% | 1.45% | -19.97% | 28.09% | 18.53% | 13.60% | 43.13% | -31.57% | -0.65% |
BF-B Brown-Forman Corporation | 2.70% | -29.29% | -32.23% | -11.91% | -8.86% | -6.07% | 18.67% | 43.78% | -10.98% | 55.01% |
Correlation
The correlation between GIS and BF-B is 0.42, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.42 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.40 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.40 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.37 |
Correlation (All Time) Calculated using the full available price history since Sep 7, 1984 | 0.34 |
Fundamentals
GIS:
$19.83B
BF-B:
$12.26B
GIS:
-$0.16
BF-B:
$1.71
GIS:
1.09
BF-B:
3.18
GIS:
$18.42B
BF-B:
$3.91B
GIS:
$6.19B
BF-B:
$2.32B
GIS:
$300.90M
BF-B:
$1.19B
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Return for Risk
GIS vs. BF-B — Risk / Return Rank
GIS
BF-B
GIS vs. BF-B - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for General Mills, Inc. (GIS) and Brown-Forman Corporation (BF-B). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| GIS | BF-B | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.65 | ||
| Sortino ratioReturn per unit of downside risk | -1.10 | ||
| Omega ratioGain probability vs. loss probability | 0.89 | 1.02 | -0.13 |
| Calmar ratioReturn relative to maximum drawdown | -0.58 | -0.16 | -0.41 |
| Martin ratioReturn relative to average drawdown | -1.11 | -0.35 | -0.76 |
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Drawdowns
GIS vs. BF-B - Drawdown Comparison
The maximum GIS drawdown since its inception was -59.63%, smaller than the maximum BF-B drawdown of -68.96%. Use the drawdown chart below to compare losses from any high point for GIS and BF-B.
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Drawdown Indicators
| GIS | BF-B | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -59.63% | -68.96% | +9.33% |
Max Drawdown (1Y)Largest decline over 1 year | -34.48% | -25.48% | -9.00% |
Max Drawdown (3Y)Largest decline over 3 years | -53.45% | -65.65% | +12.20% |
Max Drawdown (5Y)Largest decline over 5 years | -59.63% | -68.31% | +8.68% |
Max Drawdown (10Y)Largest decline over 10 years | -59.63% | -68.96% | +9.33% |
Current DrawdownCurrent decline from peak | -52.58% | -63.89% | +11.31% |
Average DrawdownAverage peak-to-trough decline | -10.39% | -11.74% | +1.35% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 17.86% | 11.86% | +6.00% |
Volatility
GIS vs. BF-B - Volatility Comparison
General Mills, Inc. (GIS) has a higher volatility of 13.02% compared to Brown-Forman Corporation (BF-B) at 10.49%. This indicates that GIS's price experiences larger fluctuations and is considered to be riskier than BF-B based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| GIS | BF-B | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 13.02% | 10.49% | +2.53% |
Volatility (6M)Calculated over the trailing 6-month period | 21.43% | 31.54% | -10.11% |
Volatility (1Y)Calculated over the trailing 1-year period | 26.40% | 38.70% | -12.30% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 21.90% | 30.26% | -8.36% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 22.42% | 28.20% | -5.78% |
Dividends
GIS vs. BF-B - Dividend Comparison
GIS's dividend yield for the trailing twelve months is around 6.57%, more than BF-B's 3.50% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 3.50% | 3.49% | 2.32% | 1.46% | 1.17% | 2.37% | 0.88% | 0.99% | 3.10% | 1.09% | 1.54% | 1.29% |
GIS General Mills, Inc. | 6.57% | 5.20% | 3.73% | 3.47% | 2.50% | 3.03% | 3.37% | 3.66% | 5.03% | 3.27% | 3.01% | 3.00% |
Financials
GIS vs. BF-B - Financials Comparison
This section allows you to compare key financial metrics between General Mills, Inc. and Brown-Forman Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
GIS vs. BF-B - Profitability Comparison
GIS - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, General Mills, Inc. reported a gross profit of 1.60B and revenue of 4.61B. Therefore, the gross margin over that period was 34.8%.
BF-B - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.
GIS - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, General Mills, Inc. reported an operating income of -2.09B and revenue of 4.61B, resulting in an operating margin of -45.4%.
BF-B - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported an operating income of 343.00M and revenue of 1.06B, resulting in an operating margin of 32.5%.
GIS - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, General Mills, Inc. reported a net income of -2.01B and revenue of 4.61B, resulting in a net margin of -43.6%.
BF-B - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.
Frequently Asked Questions
GIS and BF-B have a correlation of 0.42, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
GIS has higher volatility (13.02%) compared to BF-B (10.49%). In terms of maximum drawdown, GIS dropped -59.63% vs BF-B's -68.96%.
BF-B currently has the higher Sharpe Ratio (-0.11 vs -0.75), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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