BF-B vs. DEO

Last updated Apr 2, 2026

Compare and contrast key facts about Brown-Forman Corporation (BF-B) and Diageo plc (DEO).

Performance

BF-B vs. DEO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Brown-Forman Corporation (BF-B) and Diageo plc (DEO). The values are adjusted to include any dividend payments, if applicable.

BF-B vs. DEO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
BF-B Brown-Forman Corporation	2.67%	-29.29%	-32.23%	-11.91%	-8.86%	-6.07%	18.67%	43.78%	-10.98%	55.01%
DEO Diageo plc	-13.49%	-29.31%	-10.09%	-16.28%	-17.40%	41.72%	-3.26%	21.39%	-0.43%	44.13%

Fundamentals

EPS BF-B : $2.28 DEO : $9.85
PE Ratio BF-B : 11.65 DEO : 7.57
PEG Ratio BF-B : 14.48 DEO : 2.17
PS Ratio BF-B : 2.40 DEO : 1.11
Total Revenue (TTM) BF-B : $3.92B DEO : $37.37B
Gross Profit (TTM) BF-B : $2.33B DEO : $22.42B
EBITDA (TTM) BF-B : $1.17B DEO : $10.72B

Returns By Period

In the year-to-date period, BF-B achieves a 2.67% return, which is significantly higher than DEO's -13.49% return. Over the past 10 years, BF-B has underperformed DEO with an annualized return of -2.21%, while DEO has yielded a comparatively higher -1.13% annualized return.

BF-B

• 1D: 0.26%
• 1M: -7.26%
• YTD: 2.67%
• 6M: -2.13%
• 1Y: -18.22%
• 3Y*: -23.85%
• 5Y*: -15.85%
• 10Y*: -2.21%

DEO

• 1D: 0.24%
• 1M: -13.75%
• YTD: -13.49%
• 6M: -20.67%
• 1Y: -26.72%
• 3Y*: -23.44%
• 5Y*: -12.72%
• 10Y*: -1.13%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

BF-B vs. DEO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BF-B

BF-B Risk / Return Rank: 21
BF-B Sharpe Ratio Rank: 20
BF-B Sortino Ratio Rank: 20
BF-B Omega Ratio Rank: 20
BF-B Calmar Ratio Rank: 22
BF-B Martin Ratio Rank: 24

DEO

DEO Risk / Return Rank: 9
DEO Sharpe Ratio Rank: 7
DEO Sortino Ratio Rank: 10
DEO Omega Ratio Rank: 10
DEO Calmar Ratio Rank: 14
DEO Martin Ratio Rank: 6

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BF-B vs. DEO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Brown-Forman Corporation (BF-B) and Diageo plc (DEO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BF-B	DEO	Difference
Sharpe ratio Return per unit of total volatility	-0.46	-0.84	+0.38
Sortino ratio Return per unit of downside risk	-0.40	-1.04	+0.64
Omega ratio Gain probability vs. loss probability	0.95	0.86	+0.09
Calmar ratio Return relative to maximum drawdown	-0.56	-0.75	+0.20
Martin ratio Return relative to average drawdown	-0.97	-1.63	+0.66
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BF-B vs. DEO - Sharpe Ratio Comparison

The current BF-B Sharpe Ratio is -0.46, which is higher than the DEO Sharpe Ratio of -0.84. The chart below compares the historical Sharpe Ratios of BF-B and DEO, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BF-B	DEO	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.46	-0.84	+0.38
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.56	-0.53	-0.03
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.08	-0.05	-0.03
Sharpe Ratio (All Time) Calculated using the full available price history	0.49	0.28	+0.21

Correlation

The correlation between BF-B and DEO is 0.41, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

BF-B vs. DEO - Dividend Comparison

BF-B's dividend yield for the trailing twelve months is around 3.45%, more than DEO's 3.38% yield.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
BF-B Brown-Forman Corporation	3.45%	3.49%	2.32%	1.46%	1.17%	2.37%	0.88%	0.99%	3.10%	1.09%	1.54%	1.29%
DEO Diageo plc	3.38%	4.80%	3.26%	2.77%	2.16%	1.82%	2.29%	2.07%	2.51%	2.18%	3.00%	3.13%

Drawdowns

BF-B vs. DEO - Drawdown Comparison

The maximum BF-B drawdown since its inception was -68.96%, which is greater than DEO's maximum drawdown of -63.41%. Use the drawdown chart below to compare losses from any high point for BF-B and DEO.

Drawdown Indicators

	BF-B	DEO	Difference
Max Drawdown Largest peak-to-trough decline	-68.96%	-63.41%	-5.55%
Max Drawdown (1Y) Largest decline over 1 year	-34.71%	-35.75%	+1.04%
Max Drawdown (5Y) Largest decline over 5 years	-68.83%	-63.41%	-5.42%
Max Drawdown (10Y) Largest decline over 10 years	-68.96%	-63.41%	-5.55%
Current Drawdown Current decline from peak	-63.90%	-62.32%	-1.58%
Average Drawdown Average peak-to-trough decline	-11.37%	-12.72%	+1.35%
Ulcer Index Depth and duration of drawdowns from previous peaks	19.96%	16.51%	+3.45%

Volatility

BF-B vs. DEO - Volatility Comparison

Brown-Forman Corporation (BF-B) has a higher volatility of 16.23% compared to Diageo plc (DEO) at 6.30%. This indicates that BF-B's price experiences larger fluctuations and is considered to be riskier than DEO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BF-B	DEO	Difference
Volatility (1M) Calculated over the trailing 1-month period	16.23%	6.30%	+9.93%
Volatility (6M) Calculated over the trailing 6-month period	26.42%	26.83%	-0.41%
Volatility (1Y) Calculated over the trailing 1-year period	39.54%	31.87%	+7.67%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	28.64%	24.25%	+4.39%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	27.35%	23.13%	+4.22%

Financials

BF-B vs. DEO - Profitability Comparison

The chart below illustrates the profitability comparison between Brown-Forman Corporation and Diageo plc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BF-B - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.

DEO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.

BF-B - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Brown-Forman Corporation reported an operating income of 340.00M and revenue of 1.06B, resulting in an operating margin of 32.2%.

DEO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.

BF-B - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.

DEO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.