COCO vs. NUS

Last updated Apr 1, 2026

Compare and contrast key facts about The Vita Coco Company, Inc. (COCO) and Nu Skin Enterprises, Inc. (NUS).

Performance

COCO vs. NUS - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in The Vita Coco Company, Inc. (COCO) and Nu Skin Enterprises, Inc. (NUS). The values are adjusted to include any dividend payments, if applicable.

COCO vs. NUS - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
COCO The Vita Coco Company, Inc.	-9.62%	43.62%	43.90%	85.60%	23.72%	-17.38%
NUS Nu Skin Enterprises, Inc.	-23.79%	43.29%	-63.67%	-51.07%	-13.92%	23.53%

Fundamentals

Market Cap COCO : $2.89B NUS : $363.36M
EPS COCO : $1.19 NUS : $3.21
PE Ratio COCO : 40.28 NUS : 2.27
PEG Ratio COCO : 0.34 NUS : 0.01
PS Ratio COCO : 4.71 NUS : 0.24
PB Ratio COCO : 8.72 NUS : 0.45
Total Revenue (TTM) COCO : $609.78M NUS : $1.49B
Gross Profit (TTM) COCO : $222.60M NUS : $1.03B
EBITDA (TTM) COCO : $85.92M NUS : $263.47M

Returns By Period

In the year-to-date period, COCO achieves a -9.62% return, which is significantly higher than NUS's -23.79% return.

COCO

• 1D: 2.99%
• 1M: -17.48%
• YTD: -9.62%
• 6M: 12.81%
• 1Y: 56.31%
• 3Y*: 34.66%
• 5Y*: —
• 10Y*: —

NUS

• 1D: 1.68%
• 1M: -14.15%
• YTD: -23.79%
• 6M: -39.51%
• 1Y: 2.81%
• 3Y*: -40.92%
• 5Y*: -30.33%
• 10Y*: -12.67%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

COCO vs. NUS — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

COCO

COCO Risk / Return Rank: 79
COCO Sharpe Ratio Rank: 80
COCO Sortino Ratio Rank: 74
COCO Omega Ratio Rank: 73
COCO Calmar Ratio Rank: 83
COCO Martin Ratio Rank: 87

NUS

NUS Risk / Return Rank: 43
NUS Sharpe Ratio Rank: 43
NUS Sortino Ratio Rank: 42
NUS Omega Ratio Rank: 42
NUS Calmar Ratio Rank: 43
NUS Martin Ratio Rank: 43

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

COCO vs. NUS - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for The Vita Coco Company, Inc. (COCO) and Nu Skin Enterprises, Inc. (NUS). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	COCO	NUS	Difference
Sharpe ratio Return per unit of total volatility	1.24	0.05	+1.19
Sortino ratio Return per unit of downside risk	1.75	0.50	+1.25
Omega ratio Gain probability vs. loss probability	1.23	1.07	+0.16
Calmar ratio Return relative to maximum drawdown	2.60	0.08	+2.53
Martin ratio Return relative to average drawdown	8.93	0.17	+8.76
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

COCO vs. NUS - Sharpe Ratio Comparison

The current COCO Sharpe Ratio is 1.24, which is higher than the NUS Sharpe Ratio of 0.05. The chart below compares the historical Sharpe Ratios of COCO and NUS, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	COCO	NUS	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	1.24	0.05	+1.19
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	—	-0.65	—
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	-0.26	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.60	-0.05	+0.65

Correlation

The correlation between COCO and NUS is 0.16, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

COCO vs. NUS - Dividend Comparison

COCO has not paid dividends to shareholders, while NUS's dividend yield for the trailing twelve months is around 3.30%.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
COCO The Vita Coco Company, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
NUS Nu Skin Enterprises, Inc.	3.30%	2.49%	3.48%	8.03%	3.65%	3.00%	2.75%	3.61%	2.38%	2.11%	2.97%	3.69%

Drawdowns

COCO vs. NUS - Drawdown Comparison

The maximum COCO drawdown since its inception was -56.97%, smaller than the maximum NUS drawdown of -94.29%. Use the drawdown chart below to compare losses from any high point for COCO and NUS.

Drawdown Indicators

	COCO	NUS	Difference
Max Drawdown Largest peak-to-trough decline	-56.97%	-94.29%	+37.32%
Max Drawdown (1Y) Largest decline over 1 year	-23.23%	-43.92%	+20.69%
Max Drawdown (5Y) Largest decline over 5 years	—	-89.87%	—
Max Drawdown (10Y) Largest decline over 10 years	—	-91.89%	—
Current Drawdown Current decline from peak	-20.94%	-92.22%	+71.28%
Average Drawdown Average peak-to-trough decline	-17.09%	-47.80%	+30.71%
Ulcer Index Depth and duration of drawdowns from previous peaks	6.78%	19.65%	-12.87%

Volatility

COCO vs. NUS - Volatility Comparison

The Vita Coco Company, Inc. (COCO) has a higher volatility of 17.13% compared to Nu Skin Enterprises, Inc. (NUS) at 8.54%. This indicates that COCO's price experiences larger fluctuations and is considered to be riskier than NUS based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	COCO	NUS	Difference
Volatility (1M) Calculated over the trailing 1-month period	17.13%	8.54%	+8.59%
Volatility (6M) Calculated over the trailing 6-month period	34.23%	37.25%	-3.02%
Volatility (1Y) Calculated over the trailing 1-year period	45.69%	57.62%	-11.93%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	55.53%	46.70%	+8.83%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	55.53%	49.03%	+6.50%

Financials

COCO vs. NUS - Profitability Comparison

The chart below illustrates the profitability comparison between The Vita Coco Company, Inc. and Nu Skin Enterprises, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

COCO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, The Vita Coco Company, Inc. reported a gross profit of 44.58M and revenue of 127.79M. Therefore, the gross margin over that period was 34.9%.

NUS - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Nu Skin Enterprises, Inc. reported a gross profit of 261.98M and revenue of 370.32M. Therefore, the gross margin over that period was 70.7%.

COCO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, The Vita Coco Company, Inc. reported an operating income of 10.19M and revenue of 127.79M, resulting in an operating margin of 8.0%.

NUS - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Nu Skin Enterprises, Inc. reported an operating income of 23.24M and revenue of 370.32M, resulting in an operating margin of 6.3%.

COCO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, The Vita Coco Company, Inc. reported a net income of 5.53M and revenue of 127.79M, resulting in a net margin of 4.3%.

NUS - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Nu Skin Enterprises, Inc. reported a net income of 14.49M and revenue of 370.32M, resulting in a net margin of 3.9%.