- ISIN
- US67018T1051
- CUSIP
- 67018T105
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- IPO Date
- Nov 21, 1996
Highlights
- Market Cap
- $251.98M
- Enterprise Value
- $350.93M
- EPS (TTM)
- $1.09
- PE Ratio
- 4.75
- PEG Ratio
- 0.01
- Total Revenue (TTM)
- $1.44B
- Gross Profit (TTM)
- $998.90M
- EBITDA (TTM)
- $115.40M
- Year Range
- $4.89 - $14.62
- Target Price
- $11.00
- ROA (TTM)
- 3.96%
- ROE (TTM)
- 6.87%
- Avg. Volume (1M)
- 559K
- Avg. Volume Value (1M)
- $2.89M
Share Price Chart
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Performance
NUS Performance Chart
Nu Skin Enterprises, Inc. (NUS) is down 45.1% since the beginning of the year. At $5 per share, NUS is trading 64.5% below its 52-week high of $15. Investors who bought $1,000 worth of NUS shares 5 years ago would now be looking at an investment worth $115.
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Returns By Period
Nu Skin Enterprises, Inc. (NUS) has returned -45.12% so far this year and -34.92% over the past 12 months. Over the last ten years, NUS has returned -18.08% per year, falling short of the S&P 500 Index benchmark, which averaged 13.26% annually.
Nu Skin Enterprises, Inc.
- 1D
- -0.76%
- 1M
- 3.59%
- 6M
- -50.24%
- YTD
- -45.12%
- 1Y
- -34.92%
- 3Y*
- -42.10%
- 5Y*
- -35.06%
- 10Y*
- -18.08%
- ALL TIME*
- -3.55%
Benchmark (S&P 500 Index)
- 1D
- 0.70%
- 1M
- 0.09%
- 6M
- 7.94%
- YTD
- 9.41%
- 1Y
- 20.07%
- 3Y*
- 17.84%
- 5Y*
- 11.25%
- 10Y*
- 13.26%
- ALL TIME*
- 8.09%
NUS Monthly Returns History
Based on dividend-adjusted daily data since Nov 22, 1996, NUS's average daily return is +0.03%, while the average monthly return is +0.61%. At this rate, an investment would double in approximately 9.5 years.
Historically, 50% of months were positive and 50% were negative. The best month was Oct 1998 with a return of +67.1%, while the worst month was Jan 2014 at -38.4%. The longest winning streak lasted 10 consecutive months, and the longest losing streak was 7 months.
On a daily basis, NUS closed higher 49% of trading days. The best single day was Mar 19, 2020 with a return of +57.4%, while the worst single day was Oct 4, 2004 at -32.3%.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 10.29% | -19.52% | -14.15% | 0.27% | -19.88% | -8.81% | -1.70% | -45.12% | |||||
| 2025 | -4.93% | 21.88% | -8.33% | -12.81% | 37.32% | -7.42% | 4.88% | 45.96% | 0.16% | -12.06% | -7.21% | -2.73% | 43.29% |
| 2024 | -4.43% | -32.32% | 10.64% | -14.97% | 14.04% | -21.05% | 6.45% | -19.89% | -17.47% | -16.01% | 18.86% | -5.62% | -63.67% |
| 2023 | 1.71% | -6.20% | -1.33% | 0.38% | -14.58% | -0.39% | -11.48% | -17.35% | -11.22% | -10.47% | -8.29% | 14.10% | -51.07% |
| 2022 | -5.04% | -2.95% | 3.21% | -10.94% | 10.34% | -7.18% | 0.48% | -5.05% | -18.49% | 14.44% | 10.30% | 1.08% | -13.92% |
| 2021 | 5.93% | -10.89% | 3.34% | -0.06% | 14.53% | -5.83% | -5.23% | -5.02% | -20.05% | -0.79% | 10.19% | 15.66% | -4.32% |
Benchmark Metrics
Nu Skin Enterprises, Inc. has an annualized alpha of -0.31%, beta of 0.85, and R2 of 0.12 versus S&P 500 Index. Calculated based on daily prices since November 22, 1996.
- This stock participated in 107.99% of S&P 500 Index downside but only 56.82% of its upside - more exposed to losses than it benefited from rallies.
- R2 of 0.12 means this stock moves largely independently of S&P 500 Index - capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.
- Alpha
- -0.31%
- Beta
- 0.85
- R²
- 0.12
- Upside Capture
- 56.82%
- Downside Capture
- 107.99%
Return for Risk
Risk / Return Rank
NUS ranks 17 for risk / return — above 17% of stocks peers on PortfoliosLab. Its historical combined result is below most peers; review the five component ranks for context.
Risk / Return Metrics
The table below present risk-adjusted performance metrics for Nu Skin Enterprises, Inc. (NUS) and compare them to S&P 500 Index.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| NUS | Benchmark | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -2.14 | ||
| Sortino ratioReturn per unit of downside risk | -2.83 | ||
| Omega ratioGain probability vs. loss probability | 0.88 | 1.25 | -0.37 |
| Calmar ratioReturn relative to maximum drawdown | -0.60 | 2.00 | -2.60 |
| Martin ratioReturn relative to average drawdown | -1.03 | 8.49 | -9.52 |
Dividends
Dividend History
Nu Skin Enterprises, Inc. provided a 4.62% dividend yield over the last twelve months, with an annual payout of $0.24 per share.
| Period | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend | $0.24 | $0.24 | $0.24 | $1.56 | $1.54 | $1.52 | $1.50 | $1.48 | $1.46 | $1.44 | $1.42 | $1.40 |
Dividend yield | 4.62% | 2.49% | 3.48% | 8.03% | 3.65% | 3.00% | 2.75% | 3.61% | 2.38% | 2.11% | 2.97% | 3.69% |
Monthly Dividends
The table displays the monthly dividend distributions for Nu Skin Enterprises, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.00 | $0.12 | |||||
| 2025 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.24 |
| 2024 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.00 | $0.06 | $0.00 | $0.24 |
| 2023 | $0.00 | $0.39 | $0.00 | $0.00 | $0.39 | $0.00 | $0.00 | $0.39 | $0.00 | $0.00 | $0.39 | $0.00 | $1.56 |
| 2022 | $0.00 | $0.39 | $0.00 | $0.00 | $0.39 | $0.00 | $0.00 | $0.39 | $0.00 | $0.00 | $0.39 | $0.00 | $1.54 |
| 2021 | $0.00 | $0.38 | $0.00 | $0.00 | $0.38 | $0.00 | $0.00 | $0.38 | $0.00 | $0.00 | $0.38 | $0.00 | $1.52 |
Dividend Yield & Payout
Dividend Yield
Nu Skin Enterprises, Inc. has a dividend yield of 4.62%, which is quite average when compared to the overall market.
Payout Ratio
Nu Skin Enterprises, Inc. has a payout ratio of 21.70%, which is below the market average. This means Nu Skin Enterprises, Inc. returns a smaller proportion of its earnings to shareholders as dividends, suggesting it retains a higher portion for reinvestment, growth, or debt payment.
Drawdowns
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.
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Worst Drawdowns
The table below displays the maximum drawdowns of the Nu Skin Enterprises, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.
The maximum drawdown for the Nu Skin Enterprises, Inc. was 94.67%, occurring on Jun 25, 2026. The portfolio has not yet recovered.
The current Nu Skin Enterprises, Inc. drawdown is 94.40%.
Drawdown | Fall | Recovery | Underwater | Related event |
|---|---|---|---|---|
-94.67%Jun 2026 | 12y 6mo | — | 12y 7moDec 2013 - now | — |
-86.04%Dec 2000 | 3y 11mo | 8y 11mo | 12y 10moJan 1997 - Nov 2009 | Dot-com crash2000–2002 |
-45.51%Dec 2012 | 9mo 2d | 4mo 22d | 1y 1moMar 2012 - May 2013 | — |
-27.66%Jul 2010 | 2mo 5d | 10mo 7d | 1y 7dApr 2010 - May 2011 | — |
-17.12%Jan 2010 | 1mo 15d | 1mo 1d | 2mo 16dDec 2009 - Mar 2010 | — |
Drawdown Indicators
| NUS | Benchmark | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -94.67% | -56.78% | -37.89% |
Max Drawdown (1Y)Largest decline over 1 year | -60.64% | -9.10% | -51.54% |
Max Drawdown (3Y)Largest decline over 3 years | -79.54% | -18.90% | -60.64% |
Max Drawdown (5Y)Largest decline over 5 years | -89.58% | -25.43% | -64.15% |
Max Drawdown (10Y)Largest decline over 10 years | -92.43% | -33.92% | -58.51% |
Current DrawdownCurrent decline from peak | -94.40% | -1.58% | -92.82% |
Average DrawdownAverage peak-to-trough decline | -48.31% | -10.70% | -37.61% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 35.40% | 2.14% | +33.26% |
Volatility
Volatility Chart
The chart below shows the rolling one-month volatility.
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Financials
Financial Performance
The chart below illustrates the trends in the financial health of Nu Skin Enterprises, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.
Valuation
The Valuation section provides an overview of how Nu Skin Enterprises, Inc. is priced in the market compared to other companies in the Household & Personal Products industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.
PE Ratio
The chart displays the Price-to-Earnings (P/E) ratio for NUS, comparing it with other companies in the Household & Personal Products industry. Currently, NUS has a P/E ratio of 4.7. This P/E ratio is considered low compared to industry peers, which may suggest that the stock is undervalued or that the company has weaker growth prospects.
PEG Ratio
The chart shows the Price/Earnings to Growth (PEG) ratio for NUS compared to other companies in the Household & Personal Products industry. NUS currently has a PEG ratio of 0.0. This PEG ratio is low compared to industry peers, which could indicate the stock is undervalued relative to its expected growth.
PS Ratio
This chart shows the Price-to-Sales (P/S) ratio for NUS relative to other companies in the Household & Personal Products industry. Currently, NUS has a P/S ratio of 0.2. This P/S ratio is low compared to the industry average. It may indicate that the stock is undervalued relative to its revenue, or that the market expects slower growth or lower margins.
PB Ratio
The chart illustrates the Price-to-Book (P/B) ratio for NUS in comparison with other companies in the Household & Personal Products industry. Currently, NUS has a P/B value of 0.3. This P/B ratio is low compared to industry peers. It might indicate the stock is undervalued or that the company’s assets are not expected to generate strong returns.
Income Statement
| TTM | |
|---|---|
Revenue | |
Total Revenue | — |
Cost Of Revenue | — |
Gross Profit | — |
Operating Expenses | |
Selling, General & Admin Expenses | — |
R&D Expenses | — |
Depreciation And Amortization | — |
Total Operating Expenses | — |
Income | |
Income Before Tax | — |
Operating Income | — |
EBITDA | — |
EBIT | — |
Earnings From Continuing Operations | — |
Net Income | — |
Income Tax Expense | — |
Other Non-Operating Income (Expenses) | — |
Extraordinary Items | — |
Discontinued Operations | — |
Effect Of Accounting Charges | — |
Non Recurring | — |
Minority Interest | — |
Other Items | — |
Interest Income | — |
Interest Expense | — |
Net Interest Income | — |
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