Nu Skin Enterprises, Inc. (NUS)

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Nu Skin Enterprises, Inc. (NUS) is down 47.1% since the beginning of the year. At $5 per share, NUS is trading 65.8% below its 52-week high of $15. Investors who bought $1,000 worth of NUS shares 5 years ago would now be looking at an investment worth $104.

Nu Skin Enterprises, Inc. (NUS) has returned -47.13% so far this year and -33.40% over the past 12 months. Over the last ten years, NUS has returned -17.12% per year, falling short of the S&P 500 Index benchmark, which averaged 13.88% annually.

Based on dividend-adjusted daily data since Nov 22, 1996, NUS's average daily return is +0.03%, while the average monthly return is +0.60%. At this rate, an investment would double in approximately 9.7 years.

Historically, 51% of months were positive and 49% were negative. The best month was Oct 1998 with a return of +67.1%, while the worst month was Jan 2014 at -38.4%. The longest winning streak lasted 10 consecutive months, and the longest losing streak was 7 months.

On a daily basis, NUS closed higher 49% of trading days. The best single day was Mar 19, 2020 with a return of +57.4%, while the worst single day was Oct 4, 2004 at -32.3%.

Nu Skin Enterprises, Inc. has an annualized alpha of -0.48%, beta of 0.86, and R2 of 0.12 versus S&P 500 Index. Calculated based on daily prices since November 22, 1996.

• This stock participated in 108.48% of S&P 500 Index downside but only 56.82% of its upside - more exposed to losses than it benefited from rallies.
• R2 of 0.12 means this stock moves largely independently of S&P 500 Index - capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.

NUS ranks 17 for risk / return — in the bottom 17% of stocks on our site. This means you're taking on significantly more risk than the returns justify. Consider whether the potential upside is worth the volatility, or explore alternatives with better risk / return profiles.

Nu Skin Enterprises, Inc. provided a 4.80% dividend yield over the last twelve months, with an annual payout of $0.24 per share.

The table displays the monthly dividend distributions for Nu Skin Enterprises, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.

The table below displays the maximum drawdowns of the Nu Skin Enterprises, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Nu Skin Enterprises, Inc. was 94.63%, occurring on Jun 17, 2026. The portfolio has not yet recovered.

The current Nu Skin Enterprises, Inc. drawdown is 94.61%.

The chart below shows the rolling one-month volatility.

The chart below illustrates the trends in the financial health of Nu Skin Enterprises, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.

The Valuation section provides an overview of how Nu Skin Enterprises, Inc. is priced in the market compared to other companies in the Household & Personal Products industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.