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Nu Skin Enterprises, Inc. (NUS)
Performance
Return for Risk
Dividends
Drawdowns
Volatility
Financials

Company Info

ISIN
US67018T1051
CUSIP
67018T105
IPO Date
Nov 21, 1996

Highlights

Market Cap
$363.36M
Enterprise Value
$508.98M
EPS (TTM)
$3.21
PE Ratio
2.27
PEG Ratio
0.01
Total Revenue (TTM)
$1.49B
Gross Profit (TTM)
$1.03B
EBITDA (TTM)
$263.47M
Year Range
$5.32 - $14.62
Target Price
$11.00
ROA (TTM)
11.40%
ROE (TTM)
19.90%

Share Price Chart


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Nu Skin Enterprises, Inc.

Often compared with NUS:
NUS vs. COCONUS vs. SPYNUS vs. NVS

Performance

Performance Chart

The chart shows the growth of an initial investment of $10,000 in Nu Skin Enterprises, Inc., comparing it to the performance of the S&P 500 index or another benchmark. All prices have been adjusted for splits and dividends.


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S&P 500 Index

Returns By Period

Nu Skin Enterprises, Inc. (NUS) has returned -23.79% so far this year and 2.81% over the past 12 months. Over the last ten years, NUS has returned -12.67% per year, falling short of the S&P 500 Index benchmark, which averaged 12.16% annually.


Nu Skin Enterprises, Inc.

1D
1.68%
1M
-14.15%
YTD
-23.79%
6M
-39.51%
1Y
2.81%
3Y*
-40.92%
5Y*
-30.33%
10Y*
-12.67%

Benchmark (S&P 500 Index)

1D
2.91%
1M
-5.09%
YTD
-4.63%
6M
-2.39%
1Y
16.33%
3Y*
16.69%
5Y*
10.18%
10Y*
12.16%
*Multi-year figures are annualized to reflect compound growth (CAGR)

Monthly Returns

Based on dividend-adjusted daily data since Nov 22, 1996, NUS's average daily return is +0.04%, while the average monthly return is +0.71%. At this rate, your investment would double in approximately 8.2 years.

Historically, 51% of months were positive and 49% were negative. The best month was Oct 1998 with a return of +67.1%, while the worst month was Jan 2014 at -38.4%. The longest winning streak lasted 10 consecutive months, and the longest losing streak was 7 months.

On a daily basis, NUS closed higher 49% of trading days. The best single day was Mar 19, 2020 with a return of +57.4%, while the worst single day was Oct 4, 2004 at -32.3%.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
202610.29%-19.52%-14.15%-23.79%
2025-4.93%21.88%-8.33%-12.81%37.32%-7.42%4.88%45.96%0.16%-12.06%-7.21%-2.73%43.29%
2024-4.43%-32.32%10.64%-14.97%14.04%-21.05%6.45%-19.89%-17.47%-16.01%18.86%-5.62%-63.67%
20231.71%-6.20%-1.33%0.38%-14.58%-0.39%-11.48%-17.35%-11.22%-10.47%-8.29%14.10%-51.07%
2022-5.04%-2.95%3.21%-10.94%10.34%-7.18%0.48%-5.05%-18.49%14.44%10.30%1.08%-13.92%
20215.93%-10.89%3.34%-0.06%14.53%-5.83%-5.23%-5.02%-20.05%-0.79%10.19%15.66%-4.32%

Benchmark Metrics

Nu Skin Enterprises, Inc. has an annualized alpha of 1.28%, beta of 0.86, and R² of 0.12 versus S&P 500 Index. Calculated based on daily prices since November 25, 1996.

  • This stock participated in 106.55% of S&P 500 Index downside but only 62.12% of its upside — more exposed to losses than it benefited from rallies.
  • R² of 0.12 means this stock moves largely independently of S&P 500 Index — capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.

Alpha
1.28%
Beta
0.86
0.12
Upside Capture
62.12%
Downside Capture
106.55%

Return for Risk

Risk / Return Rank

NUS ranks 42 for risk / return — on par with similar stocks. You're getting a typical balance of risk and reward. Not a standout, but not a red flag either — a reasonable choice if other factors align with your goals.


NUS Risk / Return Rank: 4242
Overall Rank
NUS Sharpe Ratio Rank: 4242
Sharpe Ratio Rank
NUS Sortino Ratio Rank: 4141
Sortino Ratio Rank
NUS Omega Ratio Rank: 4141
Omega Ratio Rank
NUS Calmar Ratio Rank: 4242
Calmar Ratio Rank
NUS Martin Ratio Rank: 4242
Martin Ratio Rank
The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

Return / Risk — by metrics

The table below present risk-adjusted performance metrics for Nu Skin Enterprises, Inc. (NUS) and compare them to a chosen benchmark (S&P 500 Index).


NUSBenchmarkDifference

Sharpe ratio

Return per unit of total volatility

0.05

0.90

-0.85

Sortino ratio

Return per unit of downside risk

0.50

1.39

-0.89

Omega ratio

Gain probability vs. loss probability

1.07

1.21

-0.14

Calmar ratio

Return relative to maximum drawdown

0.08

1.40

-1.32

Martin ratio

Return relative to average drawdown

0.17

6.61

-6.43

Explore NUS risk-adjusted metrics in detail

Dive deeper into individual metrics with historical trends, benchmark comparisons, and performance across different time periods.

Dividends

Dividend History

Nu Skin Enterprises, Inc. provided a 3.30% dividend yield over the last twelve months, with an annual payout of $0.24 per share.


2.00%3.00%4.00%5.00%6.00%7.00%8.00%$0.00$0.50$1.00$1.5020152016201720182019202020212022202320242025
Dividends
Dividend Yield
PeriodTTM20252024202320222021202020192018201720162015
Dividend$0.24$0.24$0.24$1.56$1.54$1.52$1.50$1.48$1.46$1.44$1.42$1.40

Dividend yield

3.30%2.49%3.48%8.03%3.65%3.00%2.75%3.61%2.38%2.11%2.97%3.69%

Monthly Dividends

The table displays the monthly dividend distributions for Nu Skin Enterprises, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
2026$0.00$0.06$0.00$0.06
2025$0.00$0.06$0.00$0.00$0.06$0.00$0.00$0.06$0.00$0.00$0.06$0.00$0.24
2024$0.00$0.06$0.00$0.00$0.06$0.00$0.00$0.06$0.00$0.00$0.06$0.00$0.24
2023$0.00$0.39$0.00$0.00$0.39$0.00$0.00$0.39$0.00$0.00$0.39$0.00$1.56
2022$0.00$0.39$0.00$0.00$0.39$0.00$0.00$0.39$0.00$0.00$0.39$0.00$1.54
2021$0.00$0.38$0.00$0.00$0.38$0.00$0.00$0.38$0.00$0.00$0.38$0.00$1.52

Dividend Yield & Payout


Dividend Yield

Nu Skin Enterprises, Inc. has a dividend yield of 3.30%, which is quite average when compared to the overall market.

Payout Ratio

Nu Skin Enterprises, Inc. has a payout ratio of 7.39%, which is below the market average. This means Nu Skin Enterprises, Inc. returns a smaller proportion of its earnings to shareholders as dividends, suggesting it retains a higher portion for reinvestment, growth, or debt payment.

Drawdowns

Drawdowns Chart

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.


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Worst Drawdowns

The table below displays the maximum drawdowns of the Nu Skin Enterprises, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Nu Skin Enterprises, Inc. was 94.29%, occurring on Apr 17, 2025. The portfolio has not yet recovered.

The current Nu Skin Enterprises, Inc. drawdown is 92.22%.


Depth

Start

To Bottom

Bottom

To Recover

End

Total

-94.29%Dec 24, 20132846Apr 17, 2025
-86.04%Jan 10, 1997985Dec 4, 20002243Nov 5, 20093228
-45.51%Mar 27, 2012188Dec 24, 201297May 15, 2013285
-27.66%Apr 27, 201047Jul 1, 2010212May 4, 2011259
-17.12%Dec 15, 200931Jan 29, 201020Mar 1, 201051

Volatility

Volatility Chart

The chart below shows the rolling one-month volatility.


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Financials

Financial Performance

The chart below illustrates the trends in the financial health of Nu Skin Enterprises, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.


Annual
Quarterly

0.0

Valuation

The Valuation section provides an overview of how Nu Skin Enterprises, Inc. is priced in the market compared to other companies in the Household & Personal Products industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.


PE Ratio

The chart displays the Price-to-Earnings (P/E) ratio for NUS, comparing it with other companies in the Household & Personal Products industry. Currently, NUS has a P/E ratio of 2.3. This P/E ratio is considered low compared to industry peers, which may suggest that the stock is undervalued or that the company has weaker growth prospects.

PEG Ratio

The chart shows the Price/Earnings to Growth (PEG) ratio for NUS compared to other companies in the Household & Personal Products industry. NUS currently has a PEG ratio of 0.0. This PEG ratio is low compared to industry peers, which could indicate the stock is undervalued relative to its expected growth.

PS Ratio

This chart shows the Price-to-Sales (P/S) ratio for NUS relative to other companies in the Household & Personal Products industry. Currently, NUS has a P/S ratio of 0.2. This P/S ratio falls within the average range for the industry, suggesting the stock is fairly valued based on its revenue.

PB Ratio

The chart illustrates the Price-to-Book (P/B) ratio for NUS in comparison with other companies in the Household & Personal Products industry. Currently, NUS has a P/B value of 0.5. This P/B ratio is in line with the industry average, suggesting the stock is valued fairly in relation to its book value.

Income Statement



TTM
Revenue

Total Revenue

Cost Of Revenue

Gross Profit

Operating Expenses

Selling, General & Admin Expenses

R&D Expenses

Depreciation And Amortization

Total Operating Expenses

Income

Income Before Tax

Operating Income

EBITDA

EBIT

Earnings From Continuing Operations

Net Income

Income Tax Expense

Other Non-Operating Income (Expenses)

Extraordinary Items

Discontinued Operations

Effect Of Accounting Charges

Non Recurring

Minority Interest

Other Items

Interest Income

Interest Expense

Net Interest Income

Values in undefined except per share items