IBUY vs. ISHP

Last updated Aug 2, 2026

IBUY (Amplify Online Retail ETF) and ISHP (First Trust S-Network Global E-Commerce ETF) are both Consumer Discretionary Equities funds - IBUY tracks the EQM Online Retail Index while ISHP tracks the S-Network Global E-Commerce Index. Both are passively managed. Over the past 5 years, IBUY returned -9.93%/yr vs 2.04%/yr for ISHP. Their 0.63 correlation means they have sometimes moved together and sometimes differently. IBUY charges 0.65%/yr vs 0.60%/yr for ISHP.

Performance

IBUY vs. ISHP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Amplify Online Retail ETF (IBUY) and First Trust S-Network Global E-Commerce ETF (ISHP). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, IBUY achieves a -3.82% return, which is significantly higher than ISHP's -8.73% return.

IBUY

• 1D: -0.38%
• 1M: 1.23%
• 6M: 0.02%
• YTD: -3.82%
• 1Y: 3.49%
• 3Y*: 11.06%
• 5Y*: -9.93%
• 10Y*: 10.46%
• ALL TIME*: 10.84%

ISHP

• 1D: -0.82%
• 1M: 4.54%
• 6M: -7.70%
• YTD: -8.73%
• 1Y: -8.31%
• 3Y*: 8.87%
• 5Y*: 2.04%
• 10Y*: —
• ALL TIME*: 7.29%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Liquidity Comparison

Position	Avg. Volume Value (2W)	Avg. Volume Value (1M)	Avg. Volume Value (3M)
IBUY Amplify Online Retail ETF	$596.28K	$533.88K	$877.00K
ISHP First Trust S-Network Global E-Commerce ETF	$7.11K	$5.31K	$3.27K

IBUY vs. ISHP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
IBUY Amplify Online Retail ETF	-3.82%	15.26%	20.14%	38.01%	-55.71%	-22.99%	123.79%	28.47%	-1.93%	50.27%
ISHP First Trust S-Network Global E-Commerce ETF	-8.73%	12.27%	24.17%	22.24%	-33.79%	30.09%	15.33%	19.74%	-2.04%	7.66%

Correlation

The correlation between IBUY and ISHP is 0.84, meaning they have usually moved in the same direction, including during past declines.

	Correlation
Correlation (1Y) Focuses on recent behavior, but can change the most.	0.84
Correlation (3Y) Balances recent behavior with more history.	0.79
Correlation (5Y) Shows whether the relationship held over a longer period.	0.75
Correlation (All Time) Calculated using the full available price history since Oct 11, 2016	0.63

Over the past year, IBUY and ISHP have become more correlated (0.84) than their long-term average of 0.63, meaning their price movements have been converging.

IBUY vs. ISHP - Sectors Allocation Comparison

Sectors	IBUY	ISHP
Consumer Cyclical	68.4%	25.8%
Communication Services	7.8%	15.2%
Healthcare	6.0%	1.5%
Technology	5.9%	7.6%
Financial Services	5.1%	3.0%
Industrials	4.7%	7.6%
Consumer Defensive	1.6%	1.5%
Real Estate	0.5%	4.5%
Basic Materials	-	-
Energy	-	-
Utilities	-	-

Return for Risk

IBUY vs. ISHP — Risk / Return Rank

Compare historical risk-adjusted metric ranks over the past 12 months.

IBUY

IBUY Risk / Return Rank: 12
IBUY Sharpe Ratio Rank: 12
IBUY Sortino Ratio Rank: 12
IBUY Omega Ratio Rank: 12
IBUY Calmar Ratio Rank: 12
IBUY Martin Ratio Rank: 12

ISHP

ISHP Risk / Return Rank: 5
ISHP Sharpe Ratio Rank: 5
ISHP Sortino Ratio Rank: 5
ISHP Omega Ratio Rank: 5
ISHP Calmar Ratio Rank: 6
ISHP Martin Ratio Rank: 6

The rank (0–100) uses a weighted average of the Sharpe, Sortino, Omega, Calmar, and Martin percentile ranks for the trailing 12 months. Higher means stronger historical risk-adjusted performance within the peer group.

IBUY vs. ISHP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Amplify Online Retail ETF (IBUY) and First Trust S-Network Global E-Commerce ETF (ISHP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	IBUY	ISHP	Difference
Sharpe ratio: Return per unit of total volatility	0.06	-0.53	+0.59
Sortino ratio: Return per unit of downside risk	0.24	-0.64	+0.88
Omega ratio: Gain probability vs. loss probability	1.03	0.93	+0.10
Calmar ratio: Return relative to maximum drawdown	0.06	-0.39	+0.45
Martin ratio: Return relative to average drawdown	0.11	-0.70	+0.81

IBUY vs. ISHP - Sharpe Ratio Comparison

The current IBUY Sharpe Ratio is 0.06, which is higher than the ISHP Sharpe Ratio of -0.53. The chart below compares the historical Sharpe Ratios of IBUY and ISHP, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

IBUY vs. ISHP - Drawdown Comparison

The maximum IBUY drawdown since its inception was -73.00%, which is greater than ISHP's maximum drawdown of -47.57%. Use the drawdown chart below to compare losses from any high point for IBUY and ISHP.

Drawdown Indicators

	IBUY	ISHP	Difference
Max Drawdown Largest peak-to-trough decline	-73.00%	-47.57%	-25.43%
Max Drawdown (1Y) Largest decline over 1 year	-23.23%	-24.75%	+1.52%
Max Drawdown (3Y) Largest decline over 3 years	-28.87%	-24.75%	-4.12%
Max Drawdown (5Y) Largest decline over 5 years	-68.67%	-47.57%	-21.10%
Max Drawdown (10Y) Largest decline over 10 years	-73.00%	—	—
Current Drawdown Current decline from peak	-48.49%	-16.15%	-32.34%
Average Drawdown Average peak-to-trough decline	-29.95%	-12.76%	-17.19%
Ulcer Index Depth and duration of drawdowns from previous peaks	11.48%	13.89%	-2.41%

Volatility

IBUY vs. ISHP - Volatility Comparison

Amplify Online Retail ETF (IBUY) has a higher volatility of 6.85% compared to First Trust S-Network Global E-Commerce ETF (ISHP) at 5.32%. This indicates that IBUY's price experiences larger fluctuations and is considered to be riskier than ISHP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	IBUY	ISHP	Difference
Volatility (1M) Calculated over the trailing 1-month period	6.85%	5.32%	+1.53%
Volatility (6M) Calculated over the trailing 6-month period	17.68%	14.80%	+2.88%
Volatility (1Y) Calculated over the trailing 1-year period	22.54%	18.30%	+4.24%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	32.15%	27.32%	+4.83%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	29.18%	24.03%	+5.15%

IBUY vs. ISHP - Expense Ratio Comparison

IBUY has a 0.65% expense ratio, which is higher than ISHP's 0.60% expense ratio.

Dividends

IBUY vs. ISHP - Dividend Comparison

IBUY's dividend yield for the trailing twelve months is around 0.28%, less than ISHP's 1.14% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016
IBUY Amplify Online Retail ETF	0.28%	0.11%	0.00%	0.00%	0.00%	0.00%	0.54%	0.29%	0.00%	0.00%	0.00%
ISHP First Trust S-Network Global E-Commerce ETF	1.14%	1.34%	1.02%	1.58%	0.76%	0.53%	0.82%	1.16%	0.89%	1.65%	0.23%

Frequently Asked Questions

Can I hold both IBUY and ISHP in my portfolio?

IBUY and ISHP have a correlation of 0.84, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, IBUY or ISHP?

IBUY has higher volatility (6.85%) compared to ISHP (5.32%). In terms of maximum drawdown, IBUY dropped -73.00% vs ISHP's -47.57%.

Which ETF is better, IBUY or ISHP?

On 5-year performance, ISHP leads with 2.04% vs -9.93% for IBUY. On fees, ISHP is cheaper at 0.60% per year. On volatility, ISHP has been the lower-risk option at 5.32%. The better choice depends on whether you care most about return, fees, risk, or income.

Which ETF has performed better, IBUY or ISHP?

Over the 5-year period, ISHP has performed better with a 2.04% return vs -9.93%. Past performance does not guarantee future results, so compare this with risk, fees, and fund exposure.

Which ETF is cheaper, IBUY or ISHP?

ISHP is cheaper with a 0.60% expense ratio, compared with 0.65% for IBUY.

Which ETF pays a higher dividend yield, IBUY or ISHP?

ISHP has the higher dividend yield at 1.14%, compared with 0.28% for IBUY.

What is the main difference between IBUY and ISHP?

IBUY tracks EQM Online Retail Index, while ISHP tracks S-Network Global E-Commerce Index. They also come from different issuers: Amplify and First Trust. Their fees differ too: 0.65% for IBUY and 0.60% for ISHP.

Which has better risk-adjusted returns?

IBUY currently has the higher Sharpe Ratio (0.06 vs -0.53), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.