BHF vs. PRU

Last updated Apr 1, 2026

Compare and contrast key facts about Brighthouse Financial, Inc. (BHF) and Prudential Financial, Inc. (PRU).

Performance

BHF vs. PRU - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Brighthouse Financial, Inc. (BHF) and Prudential Financial, Inc. (PRU). The values are adjusted to include any dividend payments, if applicable.

BHF vs. PRU - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
BHF Brighthouse Financial, Inc.	-7.58%	34.87%	-9.22%	3.22%	-1.02%	43.07%	-7.71%	28.71%	-48.02%	-16.23%
PRU Prudential Financial, Inc.	-12.28%	0.18%	19.46%	10.09%	-3.86%	45.32%	-11.40%	20.10%	-26.46%	4.80%

Fundamentals

EPS BHF : $11.25 PRU : $7.39
PE Ratio BHF : 5.32 PRU : 13.23
PEG Ratio BHF : 0.10 PRU : 0.78
PS Ratio BHF : 0.35 PRU : 0.60
Total Revenue (TTM) BHF : $6.51B PRU : $57.94B
Gross Profit (TTM) BHF : $1.44B PRU : $17.33B
EBITDA (TTM) BHF : $438.00M PRU : $3.52B

Returns By Period

In the year-to-date period, BHF achieves a -7.58% return, which is significantly higher than PRU's -12.28% return.

BHF

• 1D: -0.07%
• 1M: -0.17%
• YTD: -7.58%
• 6M: 12.81%
• 1Y: 3.26%
• 3Y*: 10.73%
• 5Y*: 5.67%
• 10Y*: —

PRU

• 1D: 3.40%
• 1M: -0.70%
• YTD: -12.28%
• 6M: -3.29%
• 1Y: -7.86%
• 3Y*: 11.13%
• 5Y*: 6.03%
• 10Y*: 7.66%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

BHF vs. PRU — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BHF

BHF Risk / Return Rank: 46
BHF Sharpe Ratio Rank: 43
BHF Sortino Ratio Rank: 47
BHF Omega Ratio Rank: 49
BHF Calmar Ratio Rank: 45
BHF Martin Ratio Rank: 46

PRU

PRU Risk / Return Rank: 29
PRU Sharpe Ratio Rank: 29
PRU Sortino Ratio Rank: 25
PRU Omega Ratio Rank: 25
PRU Calmar Ratio Rank: 33
PRU Martin Ratio Rank: 30

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BHF vs. PRU - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Brighthouse Financial, Inc. (BHF) and Prudential Financial, Inc. (PRU). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BHF	PRU	Difference
Sharpe ratio Return per unit of total volatility	0.05	-0.29	+0.35
Sortino ratio Return per unit of downside risk	0.67	-0.22	+0.89
Omega ratio Gain probability vs. loss probability	1.10	0.97	+0.13
Calmar ratio Return relative to maximum drawdown	0.14	-0.30	+0.44
Martin ratio Return relative to average drawdown	0.30	-0.75	+1.05
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BHF vs. PRU - Sharpe Ratio Comparison

The current BHF Sharpe Ratio is 0.05, which is higher than the PRU Sharpe Ratio of -0.29. The chart below compares the historical Sharpe Ratios of BHF and PRU, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BHF	PRU	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.05	-0.29	+0.35
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.13	0.24	-0.10
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	0.24	—
Sharpe Ratio (All Time) Calculated using the full available price history	-0.04	0.20	-0.24

Correlation

The correlation between BHF and PRU is 0.77, which is considered to be high. That indicates a strong positive relationship between their price movements. Having highly-correlated positions in a portfolio may signal a lack of diversification, potentially leading to increased risk during market downturns.

Dividends

BHF vs. PRU - Dividend Comparison

BHF has not paid dividends to shareholders, while PRU's dividend yield for the trailing twelve months is around 5.58%.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
BHF Brighthouse Financial, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
PRU Prudential Financial, Inc.	5.58%	4.78%	4.39%	4.82%	4.83%	4.25%	5.64%	4.27%	4.41%	2.61%	2.69%	3.00%

Drawdowns

BHF vs. PRU - Drawdown Comparison

The maximum BHF drawdown since its inception was -76.93%, smaller than the maximum PRU drawdown of -88.53%. Use the drawdown chart below to compare losses from any high point for BHF and PRU.

Drawdown Indicators

	BHF	PRU	Difference
Max Drawdown Largest peak-to-trough decline	-76.93%	-88.53%	+11.60%
Max Drawdown (1Y) Largest decline over 1 year	-29.09%	-21.46%	-7.63%
Max Drawdown (5Y) Largest decline over 5 years	-35.19%	-33.11%	-2.08%
Max Drawdown (10Y) Largest decline over 10 years	—	-65.89%	—
Current Drawdown Current decline from peak	-14.46%	-19.58%	+5.12%
Average Drawdown Average peak-to-trough decline	-33.43%	-18.33%	-15.10%
Ulcer Index Depth and duration of drawdowns from previous peaks	13.58%	8.69%	+4.89%

Volatility

BHF vs. PRU - Volatility Comparison

The current volatility for Brighthouse Financial, Inc. (BHF) is 4.50%, while Prudential Financial, Inc. (PRU) has a volatility of 6.63%. This indicates that BHF experiences smaller price fluctuations and is considered to be less risky than PRU based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BHF	PRU	Difference
Volatility (1M) Calculated over the trailing 1-month period	4.50%	6.63%	-2.13%
Volatility (6M) Calculated over the trailing 6-month period	36.36%	16.79%	+19.57%
Volatility (1Y) Calculated over the trailing 1-year period	60.43%	27.18%	+33.25%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	43.60%	25.73%	+17.87%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	49.30%	31.85%	+17.45%

Financials

BHF vs. PRU - Profitability Comparison

The chart below illustrates the profitability comparison between Brighthouse Financial, Inc. and Prudential Financial, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BHF - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Brighthouse Financial, Inc. reported a gross profit of 0.00 and revenue of 1.69B. Therefore, the gross margin over that period was 0.0%.

PRU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Prudential Financial, Inc. reported a gross profit of 5.54B and revenue of 17.95B. Therefore, the gross margin over that period was 30.9%.

BHF - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Brighthouse Financial, Inc. reported an operating income of 0.00 and revenue of 1.69B, resulting in an operating margin of 0.0%.

PRU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Prudential Financial, Inc. reported an operating income of 1.78B and revenue of 17.95B, resulting in an operating margin of 9.9%.

BHF - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Brighthouse Financial, Inc. reported a net income of 137.00M and revenue of 1.69B, resulting in a net margin of 8.1%.

PRU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Prudential Financial, Inc. reported a net income of 1.43B and revenue of 17.95B, resulting in a net margin of 8.0%.