ROKU vs. CRM
ROKU (Roku, Inc.) and CRM (Salesforce, Inc.) are both stocks. ROKU operates in Entertainment (Communication Services), while CRM operates in Software - Application (Technology). Over the past 5 years, ROKU returned -19.48%/yr vs -5.00%/yr for CRM. Their 0.43 correlation means their historical movements had little consistent relationship.
Performance
ROKU vs. CRM - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, ROKU achieves a 33.66% return, which is significantly higher than CRM's -30.18% return.
ROKU
- 1D
- -0.06%
- 1M
- 3.20%
- 6M
- 52.32%
- YTD
- 33.66%
- 1Y
- 54.00%
- 3Y*
- 14.15%
- 5Y*
- -19.48%
- 10Y*
- —
- ALL TIME*
- 28.53%
CRM
- 1D
- 1.83%
- 1M
- 12.74%
- 6M
- -12.88%
- YTD
- -30.18%
- 1Y
- -28.16%
- 3Y*
- -5.84%
- 5Y*
- -5.00%
- 10Y*
- 8.81%
- ALL TIME*
- 19.35%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
| $2.36B | $2.15B | $2.56B | |
ROKU Roku, Inc. | $351.29M | $393.75M | $580.85M |
ROKU vs. CRM - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
ROKU Roku, Inc. | 33.66% | 45.94% | -18.90% | 125.21% | -82.16% | -31.27% | 147.96% | 337.01% | -40.83% | 228.14% |
CRM Salesforce, Inc. | -30.18% | -20.25% | 27.76% | 98.46% | -47.83% | 14.20% | 36.82% | 18.74% | 33.98% | 9.68% |
Correlation
The correlation between ROKU and CRM is 0.32, which is low. Their historical price movements had little consistent relationship.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.32 |
Correlation (3Y) Balances recent behavior with more history. | 0.37 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.45 |
Correlation (All Time) Calculated using the full available price history since Sep 28, 2017 | 0.43 |
The correlation between ROKU and CRM shifts across timeframes, from 0.32 (1 year) to 0.45 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
ROKU:
$21.51B
CRM:
$150.71B
ROKU:
$1.33
CRM:
$8.68
ROKU:
108.85
CRM:
21.20
ROKU:
4.42
CRM:
3.97
ROKU:
8.20
CRM:
4.68
ROKU:
$4.97B
CRM:
$42.83B
ROKU:
$2.19B
CRM:
$33.25B
ROKU:
$280.30M
CRM:
$12.32B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
ROKU vs. CRM — Risk / Return Rank
ROKU
CRM
ROKU vs. CRM - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Roku, Inc. (ROKU) and Salesforce, Inc. (CRM). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| ROKU | CRM | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +1.85 | ||
| Sortino ratioReturn per unit of downside risk | +2.65 | ||
| Omega ratioGain probability vs. loss probability | 1.24 | 0.90 | +0.33 |
| Calmar ratioReturn relative to maximum drawdown | 1.96 | -0.65 | +2.61 |
| Martin ratioReturn relative to average drawdown | 5.65 | -1.20 | +6.85 |
Loading charts...
Drawdowns
ROKU vs. CRM - Drawdown Comparison
The maximum ROKU drawdown since its inception was -91.91%, which is greater than CRM's maximum drawdown of -70.50%. Use the drawdown chart below to compare losses from any high point for ROKU and CRM.
Loading charts...
Drawdown Indicators
| ROKU | CRM | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -91.91% | -70.50% | -21.41% |
Max Drawdown (1Y)Largest decline over 1 year | -27.69% | -43.33% | +15.64% |
Max Drawdown (3Y)Largest decline over 3 years | -51.65% | -58.67% | +7.02% |
Max Drawdown (5Y)Largest decline over 5 years | -90.79% | -58.67% | -32.12% |
Max Drawdown (10Y)Largest decline over 10 years | — | -58.67% | — |
Current DrawdownCurrent decline from peak | -69.76% | -49.34% | -20.42% |
Average DrawdownAverage peak-to-trough decline | -53.10% | -16.37% | -36.73% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 9.83% | 23.55% | -13.72% |
Volatility
ROKU vs. CRM - Volatility Comparison
The current volatility for Roku, Inc. (ROKU) is 3.43%, while Salesforce, Inc. (CRM) has a volatility of 14.40%. This indicates that ROKU experiences smaller price fluctuations and is considered to be less risky than CRM based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| ROKU | CRM | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 3.43% | 14.40% | -10.97% |
Volatility (6M)Calculated over the trailing 6-month period | 34.40% | 33.51% | +0.89% |
Volatility (1Y)Calculated over the trailing 1-year period | 46.83% | 41.11% | +5.72% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 66.52% | 37.77% | +28.75% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 74.91% | 35.70% | +39.21% |
Dividends
ROKU vs. CRM - Dividend Comparison
ROKU has not paid dividends to shareholders, while CRM's dividend yield for the trailing twelve months is around 0.93%.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
CRM Salesforce, Inc. | 0.93% | 0.63% | 0.48% |
ROKU Roku, Inc. | 0.00% | 0.00% | 0.00% |
Financials
ROKU vs. CRM - Financials Comparison
This section allows you to compare key financial metrics between Roku, Inc. and Salesforce, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
ROKU vs. CRM - Profitability Comparison
ROKU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Roku, Inc. reported a gross profit of 564.94M and revenue of 1.25B. Therefore, the gross margin over that period was 45.2%.
CRM - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Salesforce, Inc. reported a gross profit of 8.56B and revenue of 11.13B. Therefore, the gross margin over that period was 76.9%.
ROKU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Roku, Inc. reported an operating income of 51.77M and revenue of 1.25B, resulting in an operating margin of 4.2%.
CRM - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Salesforce, Inc. reported an operating income of 2.35B and revenue of 11.13B, resulting in an operating margin of 21.1%.
ROKU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Roku, Inc. reported a net income of 85.70M and revenue of 1.25B, resulting in a net margin of 6.9%.
CRM - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Salesforce, Inc. reported a net income of 2.11B and revenue of 11.13B, resulting in a net margin of 18.9%.
Frequently Asked Questions
ROKU and CRM have a correlation of 0.32, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
CRM has higher volatility (14.40%) compared to ROKU (3.43%). In terms of maximum drawdown, ROKU dropped -91.91% vs CRM's -70.50%.
ROKU currently has the higher Sharpe Ratio (1.16 vs -0.69), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for ROKU and CRM
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer