CRM vs. NOW

Last updated Apr 2, 2026

Compare and contrast key facts about salesforce.com, inc. (CRM) and ServiceNow, Inc (NOW).

Performance

CRM vs. NOW - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in salesforce.com, inc. (CRM) and ServiceNow, Inc (NOW). The values are adjusted to include any dividend payments, if applicable.

CRM vs. NOW - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
CRM salesforce.com, inc.	-29.70%	-20.25%	27.76%	98.46%	-47.83%	14.20%	36.82%	18.74%	33.98%	49.33%
NOW ServiceNow, Inc	-32.08%	-27.75%	50.05%	81.96%	-40.18%	17.93%	94.97%	58.56%	36.55%	75.40%

Fundamentals

Market Cap CRM : $175.07B NOW : $108.93B
EPS CRM : $7.78 NOW : $1.67
PE Ratio CRM : 23.94 NOW : 62.37
PEG Ratio CRM : 0.05 NOW : 0.53
PS Ratio CRM : 4.30 NOW : 8.21
PB Ratio CRM : 2.96 NOW : 8.40
Total Revenue (TTM) CRM : $41.53B NOW : $13.28B
Gross Profit (TTM) CRM : $32.26B NOW : $10.30B
EBITDA (TTM) CRM : $10.85B NOW : $3.02B

Returns By Period

In the year-to-date period, CRM achieves a -29.70% return, which is significantly higher than NOW's -32.08% return. Over the past 10 years, CRM has underperformed NOW with an annualized return of 9.55%, while NOW has yielded a comparatively higher 23.70% annualized return.

CRM

• 1D: -0.23%
• 1M: -3.48%
• YTD: -29.70%
• 6M: -20.85%
• 1Y: -30.62%
• 3Y*: -1.92%
• 5Y*: -2.93%
• 10Y*: 9.55%

NOW

• 1D: -0.49%
• 1M: -4.92%
• YTD: -32.08%
• 6M: -42.99%
• 1Y: -35.90%
• 3Y*: 3.83%
• 5Y*: 0.51%
• 10Y*: 23.70%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

CRM vs. NOW — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

CRM

CRM Risk / Return Rank: 9
CRM Sharpe Ratio Rank: 7
CRM Sortino Ratio Rank: 9
CRM Omega Ratio Rank: 10
CRM Calmar Ratio Rank: 13
CRM Martin Ratio Rank: 5

NOW

NOW Risk / Return Rank: 11
NOW Sharpe Ratio Rank: 7
NOW Sortino Ratio Rank: 9
NOW Omega Ratio Rank: 9
NOW Calmar Ratio Rank: 18
NOW Martin Ratio Rank: 11

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

CRM vs. NOW - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for salesforce.com, inc. (CRM) and ServiceNow, Inc (NOW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	CRM	NOW	Difference
Sharpe ratio Return per unit of total volatility	-0.87	-0.85	-0.02
Sortino ratio Return per unit of downside risk	-1.13	-1.17	+0.04
Omega ratio Gain probability vs. loss probability	0.86	0.86	+0.01
Calmar ratio Return relative to maximum drawdown	-0.78	-0.66	-0.12
Martin ratio Return relative to average drawdown	-1.65	-1.40	-0.24
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

CRM vs. NOW - Sharpe Ratio Comparison

The current CRM Sharpe Ratio is -0.87, which is comparable to the NOW Sharpe Ratio of -0.85. The chart below compares the historical Sharpe Ratios of CRM and NOW, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	CRM	NOW	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.87	-0.85	-0.02
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.08	0.01	-0.09
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.28	0.60	-0.32
Sharpe Ratio (All Time) Calculated using the full available price history	0.46	0.61	-0.15

Correlation

The correlation between CRM and NOW is 0.66, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

CRM vs. NOW - Dividend Comparison

CRM's dividend yield for the trailing twelve months is around 0.89%, while NOW has not paid dividends to shareholders.

	TTM	2025	2024
CRM salesforce.com, inc.	0.89%	0.63%	0.48%
NOW ServiceNow, Inc	0.00%	0.00%	0.00%

Drawdowns

CRM vs. NOW - Drawdown Comparison

The maximum CRM drawdown since its inception was -70.50%, which is greater than NOW's maximum drawdown of -57.53%. Use the drawdown chart below to compare losses from any high point for CRM and NOW.

Drawdown Indicators

	CRM	NOW	Difference
Max Drawdown Largest peak-to-trough decline	-70.50%	-57.53%	-12.97%
Max Drawdown (1Y) Largest decline over 1 year	-38.51%	-52.42%	+13.91%
Max Drawdown (5Y) Largest decline over 5 years	-58.62%	-57.53%	-1.09%
Max Drawdown (10Y) Largest decline over 10 years	-58.62%	-57.53%	-1.09%
Current Drawdown Current decline from peak	-48.98%	-55.55%	+6.57%
Average Drawdown Average peak-to-trough decline	-15.83%	-13.16%	-2.67%
Ulcer Index Depth and duration of drawdowns from previous peaks	18.29%	24.69%	-6.40%

Volatility

CRM vs. NOW - Volatility Comparison

The current volatility for salesforce.com, inc. (CRM) is 11.35%, while ServiceNow, Inc (NOW) has a volatility of 13.38%. This indicates that CRM experiences smaller price fluctuations and is considered to be less risky than NOW based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	CRM	NOW	Difference
Volatility (1M) Calculated over the trailing 1-month period	11.35%	13.38%	-2.03%
Volatility (6M) Calculated over the trailing 6-month period	26.89%	30.24%	-3.35%
Volatility (1Y) Calculated over the trailing 1-year period	35.34%	42.57%	-7.23%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	36.01%	40.75%	-4.74%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	34.72%	39.57%	-4.85%

Financials

CRM vs. NOW - Profitability Comparison

The chart below illustrates the profitability comparison between salesforce.com, inc. and ServiceNow, Inc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

CRM - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, salesforce.com, inc. reported a gross profit of 8.69B and revenue of 11.20B. Therefore, the gross margin over that period was 77.6%.

NOW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported a gross profit of 2.73B and revenue of 3.57B. Therefore, the gross margin over that period was 76.6%.

CRM - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, salesforce.com, inc. reported an operating income of 1.87B and revenue of 11.20B, resulting in an operating margin of 16.7%.

NOW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported an operating income of 443.00M and revenue of 3.57B, resulting in an operating margin of 12.4%.

CRM - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, salesforce.com, inc. reported a net income of 1.94B and revenue of 11.20B, resulting in a net margin of 17.4%.

NOW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported a net income of 401.00M and revenue of 3.57B, resulting in a net margin of 11.2%.