ROKU vs. BBW

Last updated Apr 2, 2026

Compare and contrast key facts about Roku, Inc. (ROKU) and Build-A-Bear Workshop, Inc. (BBW).

Performance

ROKU vs. BBW - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Roku, Inc. (ROKU) and Build-A-Bear Workshop, Inc. (BBW). The values are adjusted to include any dividend payments, if applicable.

ROKU vs. BBW - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
ROKU Roku, Inc.	-12.53%	45.94%	-18.90%	125.21%	-82.16%	-31.27%	147.96%	337.01%	-40.83%	120.34%
BBW Build-A-Bear Workshop, Inc.	-39.11%	35.39%	105.62%	2.79%	22.13%	385.45%	31.79%	-17.97%	-57.07%	-0.54%

Fundamentals

Market Cap ROKU : $14.45B BBW : $485.26M
EPS ROKU : $0.59 BBW : $3.98
PE Ratio ROKU : 161.96 BBW : 9.31
PS Ratio ROKU : 3.02 BBW : 0.92
PB Ratio ROKU : 5.44 BBW : 3.13
Total Revenue (TTM) ROKU : $4.74B BBW : $529.83M
Gross Profit (TTM) ROKU : $2.07B BBW : $295.63M
EBITDA (TTM) ROKU : $263.25M BBW : $77.92M

Returns By Period

In the year-to-date period, ROKU achieves a -12.53% return, which is significantly higher than BBW's -39.11% return.

ROKU

• 1D: 0.30%
• 1M: -3.25%
• YTD: -12.53%
• 6M: -8.37%
• 1Y: 34.42%
• 3Y*: 12.97%
• 5Y*: -22.15%
• 10Y*: —

BBW

• 1D: -0.96%
• 1M: -20.18%
• YTD: -39.11%
• 6M: -40.71%
• 1Y: -4.34%
• 3Y*: 18.81%
• 5Y*: 43.30%
• 10Y*: 13.14%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

ROKU vs. BBW — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

ROKU

ROKU Risk / Return Rank: 64
ROKU Sharpe Ratio Rank: 64
ROKU Sortino Ratio Rank: 60
ROKU Omega Ratio Rank: 60
ROKU Calmar Ratio Rank: 67
ROKU Martin Ratio Rank: 68

BBW

BBW Risk / Return Rank: 38
BBW Sharpe Ratio Rank: 36
BBW Sortino Ratio Rank: 37
BBW Omega Ratio Rank: 37
BBW Calmar Ratio Rank: 41
BBW Martin Ratio Rank: 41

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

ROKU vs. BBW - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Roku, Inc. (ROKU) and Build-A-Bear Workshop, Inc. (BBW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	ROKU	BBW	Difference
Sharpe ratio Return per unit of total volatility	0.65	-0.07	+0.73
Sortino ratio Return per unit of downside risk	1.20	0.34	+0.86
Omega ratio Gain probability vs. loss probability	1.16	1.04	+0.12
Calmar ratio Return relative to maximum drawdown	1.25	0.03	+1.22
Martin ratio Return relative to average drawdown	3.28	0.07	+3.21
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

ROKU vs. BBW - Sharpe Ratio Comparison

The current ROKU Sharpe Ratio is 0.65, which is higher than the BBW Sharpe Ratio of -0.07. The chart below compares the historical Sharpe Ratios of ROKU and BBW, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	ROKU	BBW	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.65	-0.07	+0.73
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.33	0.72	-1.05
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	0.20	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.24	0.04	+0.20

Correlation

The correlation between ROKU and BBW is 0.22, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

ROKU vs. BBW - Dividend Comparison

ROKU has not paid dividends to shareholders, while BBW's dividend yield for the trailing twelve months is around 2.40%.

	TTM	2025	2024	2023	2022	2021
ROKU Roku, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
BBW Build-A-Bear Workshop, Inc.	2.40%	1.44%	1.74%	6.52%	0.00%	6.40%

Drawdowns

ROKU vs. BBW - Drawdown Comparison

The maximum ROKU drawdown since its inception was -91.91%, smaller than the maximum BBW drawdown of -97.24%. Use the drawdown chart below to compare losses from any high point for ROKU and BBW.

Drawdown Indicators

	ROKU	BBW	Difference
Max Drawdown Largest peak-to-trough decline	-91.91%	-97.24%	+5.33%
Max Drawdown (1Y) Largest decline over 1 year	-27.69%	-50.75%	+23.06%
Max Drawdown (5Y) Largest decline over 5 years	-91.91%	-50.75%	-41.16%
Max Drawdown (10Y) Largest decline over 10 years	—	-93.40%	—
Current Drawdown Current decline from peak	-80.21%	-50.45%	-29.76%
Average Drawdown Average peak-to-trough decline	-52.34%	-59.78%	+7.44%
Ulcer Index Depth and duration of drawdowns from previous peaks	10.58%	22.50%	-11.92%

Volatility

ROKU vs. BBW - Volatility Comparison

Roku, Inc. (ROKU) and Build-A-Bear Workshop, Inc. (BBW) have volatilities of 15.13% and 14.65%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	ROKU	BBW	Difference
Volatility (1M) Calculated over the trailing 1-month period	15.13%	14.65%	+0.48%
Volatility (6M) Calculated over the trailing 6-month period	32.06%	36.38%	-4.32%
Volatility (1Y) Calculated over the trailing 1-year period	52.86%	60.81%	-7.95%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	67.15%	60.56%	+6.59%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	73.96%	65.74%	+8.22%

Financials

ROKU vs. BBW - Profitability Comparison

The chart below illustrates the profitability comparison between Roku, Inc. and Build-A-Bear Workshop, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

ROKU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a gross profit of 606.82M and revenue of 1.39B. Therefore, the gross margin over that period was 43.5%.

BBW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Build-A-Bear Workshop, Inc. reported a gross profit of 85.31M and revenue of 154.51M. Therefore, the gross margin over that period was 55.2%.

ROKU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported an operating income of 65.97M and revenue of 1.39B, resulting in an operating margin of 4.7%.

BBW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Build-A-Bear Workshop, Inc. reported an operating income of 21.38M and revenue of 154.51M, resulting in an operating margin of 13.8%.

ROKU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a net income of 80.48M and revenue of 1.39B, resulting in a net margin of 5.8%.

BBW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Build-A-Bear Workshop, Inc. reported a net income of 16.40M and revenue of 154.51M, resulting in a net margin of 10.6%.