ROKU vs. NFLX

Last updated Apr 1, 2026

Compare and contrast key facts about Roku, Inc. (ROKU) and Netflix, Inc. (NFLX).

Performance

ROKU vs. NFLX - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Roku, Inc. (ROKU) and Netflix, Inc. (NFLX). The values are adjusted to include any dividend payments, if applicable.

ROKU vs. NFLX - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
ROKU Roku, Inc.	-12.78%	45.94%	-18.90%	125.21%	-82.16%	-31.27%	147.96%	337.01%	-40.83%	120.34%
NFLX Netflix, Inc.	2.55%	5.19%	83.07%	65.11%	-51.05%	11.41%	67.11%	20.89%	39.44%	6.23%

Fundamentals

Market Cap ROKU : $14.41B NFLX : $415.09B
EPS ROKU : $0.59 NFLX : $2.53
PE Ratio ROKU : 161.49 NFLX : 37.96
PS Ratio ROKU : 3.01 NFLX : 9.23
PB Ratio ROKU : 5.42 NFLX : 15.60
Total Revenue (TTM) ROKU : $4.74B NFLX : $45.18B
Gross Profit (TTM) ROKU : $2.07B NFLX : $21.91B
EBITDA (TTM) ROKU : $263.25M NFLX : $30.25B

Returns By Period

In the year-to-date period, ROKU achieves a -12.78% return, which is significantly lower than NFLX's 2.55% return.

ROKU

• 1D: 7.24%
• 1M: -3.85%
• YTD: -12.78%
• 6M: -5.50%
• 1Y: 34.33%
• 3Y*: 12.86%
• 5Y*: -22.20%
• 10Y*: —

NFLX

• 1D: 3.42%
• 1M: -0.09%
• YTD: 2.55%
• 6M: -19.80%
• 1Y: 3.11%
• 3Y*: 40.66%
• 5Y*: 12.25%
• 10Y*: 24.71%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

ROKU vs. NFLX — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

ROKU

ROKU Risk / Return Rank: 65
ROKU Sharpe Ratio Rank: 65
ROKU Sortino Ratio Rank: 61
ROKU Omega Ratio Rank: 62
ROKU Calmar Ratio Rank: 66
ROKU Martin Ratio Rank: 68

NFLX

NFLX Risk / Return Rank: 43
NFLX Sharpe Ratio Rank: 45
NFLX Sortino Ratio Rank: 40
NFLX Omega Ratio Rank: 40
NFLX Calmar Ratio Rank: 45
NFLX Martin Ratio Rank: 44

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

ROKU vs. NFLX - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Roku, Inc. (ROKU) and Netflix, Inc. (NFLX). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	ROKU	NFLX	Difference
Sharpe ratio Return per unit of total volatility	0.65	0.09	+0.56
Sortino ratio Return per unit of downside risk	1.20	0.38	+0.82
Omega ratio Gain probability vs. loss probability	1.16	1.05	+0.11
Calmar ratio Return relative to maximum drawdown	1.10	0.07	+1.03
Martin ratio Return relative to average drawdown	2.90	0.14	+2.76
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

ROKU vs. NFLX - Sharpe Ratio Comparison

The current ROKU Sharpe Ratio is 0.65, which is higher than the NFLX Sharpe Ratio of 0.09. The chart below compares the historical Sharpe Ratios of ROKU and NFLX, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	ROKU	NFLX	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.65	0.09	+0.56
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.33	0.29	-0.62
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	0.60	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.24	0.59	-0.35

Correlation

The correlation between ROKU and NFLX is 0.43, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

ROKU vs. NFLX - Dividend Comparison

Neither ROKU nor NFLX has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

ROKU vs. NFLX - Drawdown Comparison

The maximum ROKU drawdown since its inception was -91.91%, which is greater than NFLX's maximum drawdown of -81.99%. Use the drawdown chart below to compare losses from any high point for ROKU and NFLX.

Drawdown Indicators

	ROKU	NFLX	Difference
Max Drawdown Largest peak-to-trough decline	-91.91%	-81.99%	-9.92%
Max Drawdown (1Y) Largest decline over 1 year	-27.69%	-43.35%	+15.66%
Max Drawdown (5Y) Largest decline over 5 years	-91.91%	-75.95%	-15.96%
Max Drawdown (10Y) Largest decline over 10 years	—	-75.95%	—
Current Drawdown Current decline from peak	-80.27%	-28.20%	-52.07%
Average Drawdown Average peak-to-trough decline	-52.32%	-24.85%	-27.47%
Ulcer Index Depth and duration of drawdowns from previous peaks	10.52%	20.54%	-10.02%

Volatility

ROKU vs. NFLX - Volatility Comparison

Roku, Inc. (ROKU) has a higher volatility of 15.70% compared to Netflix, Inc. (NFLX) at 6.96%. This indicates that ROKU's price experiences larger fluctuations and is considered to be riskier than NFLX based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	ROKU	NFLX	Difference
Volatility (1M) Calculated over the trailing 1-month period	15.70%	6.96%	+8.74%
Volatility (6M) Calculated over the trailing 6-month period	32.06%	26.41%	+5.65%
Volatility (1Y) Calculated over the trailing 1-year period	52.94%	34.11%	+18.83%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	67.16%	42.93%	+24.23%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	73.98%	41.66%	+32.32%

Financials

ROKU vs. NFLX - Profitability Comparison

The chart below illustrates the profitability comparison between Roku, Inc. and Netflix, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

ROKU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a gross profit of 606.82M and revenue of 1.39B. Therefore, the gross margin over that period was 43.5%.

NFLX - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Netflix, Inc. reported a gross profit of 5.53B and revenue of 12.05B. Therefore, the gross margin over that period was 45.9%.

ROKU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported an operating income of 65.97M and revenue of 1.39B, resulting in an operating margin of 4.7%.

NFLX - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Netflix, Inc. reported an operating income of 2.96B and revenue of 12.05B, resulting in an operating margin of 24.5%.

ROKU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a net income of 80.48M and revenue of 1.39B, resulting in a net margin of 5.8%.

NFLX - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Netflix, Inc. reported a net income of 2.42B and revenue of 12.05B, resulting in a net margin of 20.1%.