LOGO vs. SCHM

Last updated Jul 17, 2026

LOGO (Alpha Brands Consumption Leaders ETF) and SCHM (Schwab US Mid-Cap ETF) are both Mid Cap Blend Equities funds. LOGO is actively managed, while SCHM is passively managed. Over the past year, LOGO returned -1.09% vs 25.66% for SCHM. A 0.64 correlation means they provide meaningful diversification when combined. LOGO charges 0.69%/yr vs 0.04%/yr for SCHM.

Performance

LOGO vs. SCHM - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Alpha Brands Consumption Leaders ETF (LOGO) and Schwab US Mid-Cap ETF (SCHM). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, LOGO achieves a -2.68% return, which is significantly lower than SCHM's 17.66% return.

LOGO

• 1D: -1.19%
• 1M: -1.58%
• 6M: -3.54%
• YTD: -2.68%
• 1Y: -1.09%
• 3Y*: —
• 5Y*: —
• 10Y*: —

SCHM

• 1D: -0.54%
• 1M: -2.01%
• 6M: 9.91%
• YTD: 17.66%
• 1Y: 25.66%
• 3Y*: 14.83%
• 5Y*: 8.46%
• 10Y*: 10.94%

*Multi-year figures are annualized to reflect compound growth (CAGR)

LOGO vs. SCHM - Yearly Performance Comparison

	2026 (YTD)	2025
LOGO Alpha Brands Consumption Leaders ETF	-2.68%	4.84%
SCHM Schwab US Mid-Cap ETF	17.66%	11.26%

Correlation

The correlation between LOGO and SCHM is 0.64, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.64
Correlation (All Time) Calculated using the full available price history since May 28, 2025	0.64

The correlation between LOGO and SCHM has been stable across timeframes, ranging from 0.64 to 0.64 - a consistent structural relationship.

Return for Risk

LOGO vs. SCHM — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

LOGO

LOGO Risk / Return Rank: 9
LOGO Sharpe Ratio Rank: 9
LOGO Sortino Ratio Rank: 8
LOGO Omega Ratio Rank: 8
LOGO Calmar Ratio Rank: 9
LOGO Martin Ratio Rank: 9

SCHM

SCHM Risk / Return Rank: 62
SCHM Sharpe Ratio Rank: 58
SCHM Sortino Ratio Rank: 60
SCHM Omega Ratio Rank: 54
SCHM Calmar Ratio Rank: 69
SCHM Martin Ratio Rank: 73

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

LOGO vs. SCHM - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Alpha Brands Consumption Leaders ETF (LOGO) and Schwab US Mid-Cap ETF (SCHM). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	LOGO	SCHM	Difference
Sharpe ratio: Return per unit of total volatility	-0.07	1.56	-1.63
Sortino ratio: Return per unit of downside risk	0.02	2.27	-2.25
Omega ratio: Gain probability vs. loss probability	1.00	1.27	-0.27
Calmar ratio: Return relative to maximum drawdown	-0.06	2.77	-2.83
Martin ratio: Return relative to average drawdown	-0.14	10.60	-10.74

LOGO vs. SCHM - Sharpe Ratio Comparison

The current LOGO Sharpe Ratio is -0.07, which is lower than the SCHM Sharpe Ratio of 1.56. The chart below compares the historical Sharpe Ratios of LOGO and SCHM, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

LOGO vs. SCHM - Drawdown Comparison

The maximum LOGO drawdown since its inception was -18.34%, smaller than the maximum SCHM drawdown of -42.43%. Use the drawdown chart below to compare losses from any high point for LOGO and SCHM.

Drawdown Indicators

	LOGO	SCHM	Difference
Max Drawdown Largest peak-to-trough decline	-18.34%	-42.43%	+24.09%
Max Drawdown (1Y) Largest decline over 1 year	-18.34%	-9.32%	-9.02%
Max Drawdown (3Y) Largest decline over 3 years	—	-23.27%	—
Max Drawdown (5Y) Largest decline over 5 years	—	-26.46%	—
Max Drawdown (10Y) Largest decline over 10 years	—	-42.43%	—
Current Drawdown Current decline from peak	-9.29%	-4.56%	-4.73%
Average Drawdown Average peak-to-trough decline	-6.03%	-5.63%	-0.40%
Ulcer Index Depth and duration of drawdowns from previous peaks	7.91%	2.43%	+5.48%

Volatility

LOGO vs. SCHM - Volatility Comparison

The current volatility for Alpha Brands Consumption Leaders ETF (LOGO) is 4.18%, while Schwab US Mid-Cap ETF (SCHM) has a volatility of 5.18%. This indicates that LOGO experiences smaller price fluctuations and is considered to be less risky than SCHM based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	LOGO	SCHM	Difference
Volatility (1M) Calculated over the trailing 1-month period	4.18%	5.18%	-1.00%
Volatility (6M) Calculated over the trailing 6-month period	13.49%	12.89%	+0.60%
Volatility (1Y) Calculated over the trailing 1-year period	16.06%	16.51%	-0.45%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	15.60%	19.70%	-4.10%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	15.60%	20.46%	-4.86%

LOGO vs. SCHM - Expense Ratio Comparison

LOGO has a 0.69% expense ratio, which is higher than SCHM's 0.04% expense ratio.

Dividends

LOGO vs. SCHM - Dividend Comparison

LOGO has not paid dividends to shareholders, while SCHM's dividend yield for the trailing twelve months is around 1.26%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
LOGO Alpha Brands Consumption Leaders ETF	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
SCHM Schwab US Mid-Cap ETF	1.26%	1.46%	1.43%	1.50%	1.67%	1.13%	1.31%	1.48%	1.56%	1.27%	1.51%	1.54%

Frequently Asked Questions

Can I hold both LOGO and SCHM in my portfolio?

LOGO and SCHM have a correlation of 0.64, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, LOGO or SCHM?

SCHM has higher volatility (5.18%) compared to LOGO (4.18%). In terms of maximum drawdown, LOGO dropped -18.34% vs SCHM's -42.43%.

Which ETF is better, LOGO or SCHM?

On 1-year performance, SCHM leads with 25.66% vs -1.09% for LOGO. On fees, SCHM is cheaper at 0.04% per year. On volatility, LOGO has been the lower-risk option at 4.18%. The better choice depends on whether you care most about return, fees, risk, or income.

Which ETF has performed better, LOGO or SCHM?

Over the 1-year period, SCHM has performed better with a 25.66% return vs -1.09%. Past performance does not guarantee future results, so compare this with risk, fees, and fund exposure.

Which ETF is cheaper, LOGO or SCHM?

SCHM is cheaper with a 0.04% expense ratio, compared with 0.69% for LOGO.

Which ETF pays a higher dividend yield, LOGO or SCHM?

SCHM has the higher dividend yield at 1.26%, compared with 0.00% for LOGO.

What is the main difference between LOGO and SCHM?

They also come from different issuers: Alpha Brands and Charles Schwab. Their fees differ too: 0.69% for LOGO and 0.04% for SCHM.

Which has better risk-adjusted returns?

SCHM currently has the higher Sharpe Ratio (1.56 vs -0.07), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.