LOGO vs. VFMO

Last updated Jul 17, 2026

LOGO (Alpha Brands Consumption Leaders ETF) and VFMO (Vanguard U.S. Momentum Factor ETF) are both exchange-traded funds - LOGO is a Mid Cap Blend Equities fund actively managed by Alpha Brands, while VFMO is a Momentum fund actively managed by Vanguard. Both are actively managed. Over the past year, LOGO returned -1.09% vs 31.44% for VFMO. A 0.65 correlation means they provide meaningful diversification when combined. LOGO charges 0.69%/yr vs 0.13%/yr for VFMO.

Performance

LOGO vs. VFMO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Alpha Brands Consumption Leaders ETF (LOGO) and Vanguard U.S. Momentum Factor ETF (VFMO). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, LOGO achieves a -2.68% return, which is significantly lower than VFMO's 19.23% return.

LOGO

• 1D: -1.19%
• 1M: -1.58%
• 6M: -3.54%
• YTD: -2.68%
• 1Y: -1.09%
• 3Y*: —
• 5Y*: —
• 10Y*: —

VFMO

• 1D: -2.40%
• 1M: -4.23%
• 6M: 10.54%
• YTD: 19.23%
• 1Y: 31.44%
• 3Y*: 23.07%
• 5Y*: 14.06%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

LOGO vs. VFMO - Yearly Performance Comparison

	2026 (YTD)	2025
LOGO Alpha Brands Consumption Leaders ETF	-2.68%	4.84%
VFMO Vanguard U.S. Momentum Factor ETF	19.23%	16.65%

Correlation

The correlation between LOGO and VFMO is 0.63, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.63
Correlation (All Time) Calculated using the full available price history since May 28, 2025	0.65

The correlation between LOGO and VFMO has been stable across timeframes, ranging from 0.63 to 0.65 - a consistent structural relationship.

Return for Risk

LOGO vs. VFMO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

LOGO

LOGO Risk / Return Rank: 9
LOGO Sharpe Ratio Rank: 9
LOGO Sortino Ratio Rank: 8
LOGO Omega Ratio Rank: 8
LOGO Calmar Ratio Rank: 9
LOGO Martin Ratio Rank: 9

VFMO

VFMO Risk / Return Rank: 55
VFMO Sharpe Ratio Rank: 48
VFMO Sortino Ratio Rank: 45
VFMO Omega Ratio Rank: 45
VFMO Calmar Ratio Rank: 71
VFMO Martin Ratio Rank: 68

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

LOGO vs. VFMO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Alpha Brands Consumption Leaders ETF (LOGO) and Vanguard U.S. Momentum Factor ETF (VFMO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	LOGO	VFMO	Difference
Sharpe ratio: Return per unit of total volatility	-0.07	1.37	-1.44
Sortino ratio: Return per unit of downside risk	0.02	1.88	-1.87
Omega ratio: Gain probability vs. loss probability	1.00	1.24	-0.24
Calmar ratio: Return relative to maximum drawdown	-0.06	2.88	-2.94
Martin ratio: Return relative to average drawdown	-0.14	9.85	-9.98

LOGO vs. VFMO - Sharpe Ratio Comparison

The current LOGO Sharpe Ratio is -0.07, which is lower than the VFMO Sharpe Ratio of 1.37. The chart below compares the historical Sharpe Ratios of LOGO and VFMO, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

LOGO vs. VFMO - Drawdown Comparison

The maximum LOGO drawdown since its inception was -18.34%, smaller than the maximum VFMO drawdown of -36.77%. Use the drawdown chart below to compare losses from any high point for LOGO and VFMO.

Drawdown Indicators

	LOGO	VFMO	Difference
Max Drawdown Largest peak-to-trough decline	-18.34%	-36.77%	+18.43%
Max Drawdown (1Y) Largest decline over 1 year	-18.34%	-10.98%	-7.36%
Max Drawdown (3Y) Largest decline over 3 years	—	-24.40%	—
Max Drawdown (5Y) Largest decline over 5 years	—	-25.80%	—
Current Drawdown Current decline from peak	-9.29%	-8.89%	-0.40%
Average Drawdown Average peak-to-trough decline	-6.03%	-7.70%	+1.67%
Ulcer Index Depth and duration of drawdowns from previous peaks	7.91%	3.20%	+4.71%

Volatility

LOGO vs. VFMO - Volatility Comparison

The current volatility for Alpha Brands Consumption Leaders ETF (LOGO) is 4.18%, while Vanguard U.S. Momentum Factor ETF (VFMO) has a volatility of 7.93%. This indicates that LOGO experiences smaller price fluctuations and is considered to be less risky than VFMO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	LOGO	VFMO	Difference
Volatility (1M) Calculated over the trailing 1-month period	4.18%	7.93%	-3.75%
Volatility (6M) Calculated over the trailing 6-month period	13.49%	18.37%	-4.88%
Volatility (1Y) Calculated over the trailing 1-year period	16.06%	23.09%	-7.03%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	15.60%	22.01%	-6.41%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	15.60%	23.67%	-8.07%

LOGO vs. VFMO - Expense Ratio Comparison

LOGO has a 0.69% expense ratio, which is higher than VFMO's 0.13% expense ratio.

Dividends

LOGO vs. VFMO - Dividend Comparison

LOGO has not paid dividends to shareholders, while VFMO's dividend yield for the trailing twelve months is around 0.62%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018
LOGO Alpha Brands Consumption Leaders ETF	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
VFMO Vanguard U.S. Momentum Factor ETF	0.62%	0.82%	0.72%	0.89%	1.72%	0.81%	0.45%	1.22%	0.70%

Frequently Asked Questions

Can I hold both LOGO and VFMO in my portfolio?

LOGO and VFMO have a correlation of 0.63, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, LOGO or VFMO?

VFMO has higher volatility (7.93%) compared to LOGO (4.18%). In terms of maximum drawdown, LOGO dropped -18.34% vs VFMO's -36.77%.

Which ETF is better, LOGO or VFMO?

On 1-year performance, VFMO leads with 31.44% vs -1.09% for LOGO. On fees, VFMO is cheaper at 0.13% per year. On volatility, LOGO has been the lower-risk option at 4.18%. The better choice depends on whether you care most about return, fees, risk, or income.

Which ETF has performed better, LOGO or VFMO?

Over the 1-year period, VFMO has performed better with a 31.44% return vs -1.09%. Past performance does not guarantee future results, so compare this with risk, fees, and fund exposure.

Which ETF is cheaper, LOGO or VFMO?

VFMO is cheaper with a 0.13% expense ratio, compared with 0.69% for LOGO.

Which ETF pays a higher dividend yield, LOGO or VFMO?

VFMO has the higher dividend yield at 0.62%, compared with 0.00% for LOGO.

What is the main difference between LOGO and VFMO?

LOGO is categorized as Mid Cap Blend Equities, while VFMO is Momentum. They also come from different issuers: Alpha Brands and Vanguard. Their fees differ too: 0.69% for LOGO and 0.13% for VFMO.

Which has better risk-adjusted returns?

VFMO currently has the higher Sharpe Ratio (1.37 vs -0.07), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.