IMBBY vs. SHOP

Last updated Jun 4, 2026

IMBBY (Imperial Brands PLC) and SHOP (Shopify Inc.) are both stocks. IMBBY operates in Tobacco (Consumer Defensive), while SHOP operates in Software - Application (Technology). Over the past 10 years, IMBBY returned 3.18%/yr vs 43.94%/yr for SHOP. At a 0.09 correlation, their price movements are largely independent.

Performance

IMBBY vs. SHOP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Imperial Brands PLC (IMBBY) and Shopify Inc. (SHOP). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, IMBBY achieves a -11.04% return, which is significantly higher than SHOP's -29.84% return. Over the past 10 years, IMBBY has underperformed SHOP with an annualized return of 3.18%, while SHOP has yielded a comparatively higher 43.94% annualized return.

IMBBY

• 1D: 0.08%
• 1M: -3.17%
• YTD: -11.04%
• 6M: -14.21%
• 1Y: 0.26%
• 3Y*: 26.88%
• 5Y*: 17.42%
• 10Y*: 3.18%

SHOP

• 1D: -3.48%
• 1M: -11.45%
• YTD: -29.84%
• 6M: -29.41%
• 1Y: 7.45%
• 3Y*: 24.67%
• 5Y*: -1.30%
• 10Y*: 43.94%

*Multi-year figures are annualized to reflect compound growth (CAGR)

IMBBY vs. SHOP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
IMBBY Imperial Brands PLC	-11.04%	38.90%	47.56%	0.53%	22.09%	14.14%	-6.19%	-10.65%	-23.41%	2.89%
SHOP Shopify Inc.	-29.84%	51.39%	36.50%	124.43%	-74.80%	21.68%	184.71%	187.17%	37.08%	135.60%

Correlation

The correlation between IMBBY and SHOP is -0.07, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	-0.07
Correlation (3Y) Calculated over the trailing 3-year period	0.04
Correlation (5Y) Calculated over the trailing 5-year period	0.10
Correlation (10Y) Calculated over the trailing 10-year period	0.09
Correlation (All Time) Calculated using the full available price history since Jan 5, 2016	0.09

The correlation between IMBBY and SHOP shifts across timeframes, from -0.07 (1 year) to 0.10 (5 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap IMBBY : $29.06B SHOP : $147.20B
EPS IMBBY : $5.30 SHOP : $1.02
PE Ratio IMBBY : 6.86 SHOP : 110.87
PEG Ratio IMBBY : 2.75 SHOP : 0.21
PS Ratio IMBBY : 0.78 SHOP : 16.06
PB Ratio IMBBY : 7.20 SHOP : 11.78
Total Revenue (TTM) IMBBY : $38.07B SHOP : $9.20B
Gross Profit (TTM) IMBBY : $13.55B SHOP : $5.93B
EBITDA (TTM) IMBBY : $8.33B SHOP : $1.60B

Return for Risk

IMBBY vs. SHOP — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

IMBBY

IMBBY Risk / Return Rank: 38
IMBBY Sharpe Ratio Rank: 41
IMBBY Sortino Ratio Rank: 34
IMBBY Omega Ratio Rank: 33
IMBBY Calmar Ratio Rank: 40
IMBBY Martin Ratio Rank: 40

SHOP

SHOP Risk / Return Rank: 44
SHOP Sharpe Ratio Rank: 45
SHOP Sortino Ratio Rank: 44
SHOP Omega Ratio Rank: 43
SHOP Calmar Ratio Rank: 44
SHOP Martin Ratio Rank: 44

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

IMBBY vs. SHOP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Imperial Brands PLC (IMBBY) and Shopify Inc. (SHOP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	IMBBY	SHOP	Difference
Sharpe ratio Return per unit of total volatility	0.01	0.13	-0.12
Sortino ratio Return per unit of downside risk	0.16	0.60	-0.44
Omega ratio Gain probability vs. loss probability	1.02	1.07	-0.05
Calmar ratio Return relative to maximum drawdown	0.01	0.16	-0.15
Martin ratio Return relative to average drawdown	0.04	0.35	-0.31
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

IMBBY vs. SHOP - Sharpe Ratio Comparison

The current IMBBY Sharpe Ratio is 0.01, which is lower than the SHOP Sharpe Ratio of 0.13. The chart below compares the historical Sharpe Ratios of IMBBY and SHOP, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	IMBBY	SHOP	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.01	0.13	-0.12
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.83	-0.02	+0.85
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.13	0.75	-0.62
Sharpe Ratio (All Time) Calculated using the full available price history	0.15	0.69	-0.54

Drawdowns

IMBBY vs. SHOP - Drawdown Comparison

The maximum IMBBY drawdown since its inception was -65.19%, smaller than the maximum SHOP drawdown of -84.82%. Use the drawdown chart below to compare losses from any high point for IMBBY and SHOP.

Drawdown Indicators

	IMBBY	SHOP	Difference
Max Drawdown Largest peak-to-trough decline	-65.19%	-84.82%	+19.63%
Max Drawdown (1Y) Largest decline over 1 year	-18.45%	-46.71%	+28.26%
Max Drawdown (3Y) Largest decline over 3 years	-18.89%	-46.71%	+27.82%
Max Drawdown (5Y) Largest decline over 5 years	-21.66%	-84.82%	+63.16%
Max Drawdown (10Y) Largest decline over 10 years	-64.99%	-84.82%	+19.83%
Current Drawdown Current decline from peak	-17.96%	-36.91%	+18.95%
Average Drawdown Average peak-to-trough decline	-26.22%	-28.21%	+1.99%
Ulcer Index Depth and duration of drawdowns from previous peaks	7.26%	21.36%	-14.10%

Volatility

IMBBY vs. SHOP - Volatility Comparison

The current volatility for Imperial Brands PLC (IMBBY) is 7.54%, while Shopify Inc. (SHOP) has a volatility of 24.71%. This indicates that IMBBY experiences smaller price fluctuations and is considered to be less risky than SHOP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	IMBBY	SHOP	Difference
Volatility (1M) Calculated over the trailing 1-month period	7.54%	24.71%	-17.17%
Volatility (6M) Calculated over the trailing 6-month period	16.17%	43.60%	-27.43%
Volatility (1Y) Calculated over the trailing 1-year period	20.66%	57.17%	-36.51%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	21.02%	65.51%	-44.49%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	24.32%	59.05%	-34.73%

Dividends

IMBBY vs. SHOP - Dividend Comparison

IMBBY's dividend yield for the trailing twelve months is around 5.98%, while SHOP has not paid dividends to shareholders.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016
IMBBY Imperial Brands PLC	5.98%	5.37%	6.04%	7.62%	7.03%	8.58%	9.92%	10.41%	7.93%	5.03%	4.54%
SHOP Shopify Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Financials

Frequently Asked Questions

Can I hold both IMBBY and SHOP in my portfolio?

IMBBY and SHOP have a correlation of -0.07, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, IMBBY or SHOP?

SHOP has higher volatility (24.71%) compared to IMBBY (7.54%). In terms of maximum drawdown, IMBBY dropped -65.19% vs SHOP's -84.82%.

Which has better risk-adjusted returns?

SHOP currently has the higher Sharpe Ratio (0.13 vs 0.01), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.