IMBBY vs. QQQ

Last updated Jul 14, 2026

IMBBY (Imperial Brands PLC) is a stock, while QQQ (Invesco QQQ ETF) is Nasdaq-100 fund tracking the NASDAQ-100 Index. Over the past 10 years, IMBBY returned 3.42%/yr vs 21.19%/yr for QQQ. At a 0.21 correlation, their price movements are largely independent.

Performance

IMBBY vs. QQQ - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Imperial Brands PLC (IMBBY) and Invesco QQQ ETF (QQQ). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, IMBBY achieves a -12.60% return, which is significantly lower than QQQ's 16.13% return. Over the past 10 years, IMBBY has underperformed QQQ with an annualized return of 3.42%, while QQQ has yielded a comparatively higher 21.19% annualized return.

IMBBY

• 1D: -2.16%
• 1M: -5.37%
• 6M: -9.94%
• YTD: -12.60%
• 1Y: -5.14%
• 3Y*: 22.90%
• 5Y*: 17.47%
• 10Y*: 3.42%

QQQ

• 1D: -1.90%
• 1M: -1.22%
• 6M: 13.75%
• YTD: 16.13%
• 1Y: 29.05%
• 3Y*: 24.08%
• 5Y*: 15.10%
• 10Y*: 21.19%

*Multi-year figures are annualized to reflect compound growth (CAGR)

IMBBY vs. QQQ - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
IMBBY Imperial Brands PLC	-12.60%	38.90%	47.56%	0.53%	22.09%	14.14%	-6.19%	-10.65%	-23.41%	2.89%
QQQ Invesco QQQ ETF	16.13%	20.77%	25.58%	54.86%	-32.58%	27.42%	48.62%	38.96%	-0.13%	32.66%

Correlation

The correlation between IMBBY and QQQ is -0.04, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	-0.04
Correlation (3Y) Calculated over the trailing 3-year period	0.06
Correlation (5Y) Calculated over the trailing 5-year period	0.15
Correlation (10Y) Calculated over the trailing 10-year period	0.20
Correlation (All Time) Calculated using the full available price history since Jan 4, 2016	0.21

The correlation between IMBBY and QQQ shifts across timeframes, from -0.04 (1 year) to 0.21 (all time), reflecting how their relationship changes across market environments.

Return for Risk

IMBBY vs. QQQ — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

IMBBY

IMBBY Risk / Return Rank: 33
IMBBY Sharpe Ratio Rank: 34
IMBBY Sortino Ratio Rank: 29
IMBBY Omega Ratio Rank: 29
IMBBY Calmar Ratio Rank: 36
IMBBY Martin Ratio Rank: 35

QQQ

QQQ Risk / Return Rank: 58
QQQ Sharpe Ratio Rank: 58
QQQ Sortino Ratio Rank: 55
QQQ Omega Ratio Rank: 56
QQQ Calmar Ratio Rank: 61
QQQ Martin Ratio Rank: 62

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

IMBBY vs. QQQ - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Imperial Brands PLC (IMBBY) and Invesco QQQ ETF (QQQ). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	IMBBY	QQQ	Difference
Sharpe ratio: Return per unit of total volatility	-0.25	1.57	-1.82
Sortino ratio: Return per unit of downside risk	-0.21	2.13	-2.33
Omega ratio: Gain probability vs. loss probability	0.97	1.28	-0.30
Calmar ratio: Return relative to maximum drawdown	-0.27	2.44	-2.70
Martin ratio: Return relative to average drawdown	-0.57	8.74	-9.31

IMBBY vs. QQQ - Sharpe Ratio Comparison

The current IMBBY Sharpe Ratio is -0.25, which is lower than the QQQ Sharpe Ratio of 1.57. The chart below compares the historical Sharpe Ratios of IMBBY and QQQ, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

IMBBY vs. QQQ - Drawdown Comparison

The maximum IMBBY drawdown since its inception was -65.19%, smaller than the maximum QQQ drawdown of -82.97%. Use the drawdown chart below to compare losses from any high point for IMBBY and QQQ.

Drawdown Indicators

	IMBBY	QQQ	Difference
Max Drawdown Largest peak-to-trough decline	-65.19%	-82.97%	+17.78%
Max Drawdown (1Y) Largest decline over 1 year	-19.39%	-11.96%	-7.43%
Max Drawdown (3Y) Largest decline over 3 years	-19.39%	-22.77%	+3.38%
Max Drawdown (5Y) Largest decline over 5 years	-21.66%	-35.12%	+13.46%
Max Drawdown (10Y) Largest decline over 10 years	-64.98%	-35.12%	-29.86%
Current Drawdown Current decline from peak	-19.39%	-4.51%	-14.88%
Average Drawdown Average peak-to-trough decline	-26.11%	-32.67%	+6.56%
Ulcer Index Depth and duration of drawdowns from previous peaks	8.98%	3.33%	+5.65%

Volatility

IMBBY vs. QQQ - Volatility Comparison

The current volatility for Imperial Brands PLC (IMBBY) is 5.46%, while Invesco QQQ ETF (QQQ) has a volatility of 8.69%. This indicates that IMBBY experiences smaller price fluctuations and is considered to be less risky than QQQ based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	IMBBY	QQQ	Difference
Volatility (1M) Calculated over the trailing 1-month period	5.46%	8.69%	-3.23%
Volatility (6M) Calculated over the trailing 6-month period	16.43%	15.40%	+1.03%
Volatility (1Y) Calculated over the trailing 1-year period	20.79%	18.61%	+2.18%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	21.08%	22.80%	-1.72%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	24.10%	22.44%	+1.66%

Dividends

IMBBY vs. QQQ - Dividend Comparison

IMBBY's dividend yield for the trailing twelve months is around 6.03%, more than QQQ's 0.43% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
IMBBY Imperial Brands PLC	6.03%	5.37%	6.04%	7.62%	7.03%	8.58%	9.92%	10.41%	7.93%	5.03%	4.54%	0.00%
QQQ Invesco QQQ ETF	0.43%	0.45%	0.56%	0.62%	0.80%	0.43%	0.55%	0.74%	0.91%	0.84%	1.06%	0.99%

Frequently Asked Questions

Can I hold both IMBBY and QQQ in my portfolio?

IMBBY and QQQ have a correlation of -0.04, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, IMBBY or QQQ?

QQQ has higher volatility (8.69%) compared to IMBBY (5.46%). In terms of maximum drawdown, IMBBY dropped -65.19% vs QQQ's -82.97%.

Which has better risk-adjusted returns?

QQQ currently has the higher Sharpe Ratio (1.57 vs -0.25), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.