HLT vs. NOW
HLT (Hilton Worldwide Holdings Inc.) and NOW (ServiceNow, Inc) are both stocks. HLT operates in Lodging (Consumer Cyclical), while NOW operates in Software - Application (Technology). Over the past 10 years, HLT returned 48.07%/yr vs 21.87%/yr for NOW. At a 0.33 correlation, their price movements are largely independent.
Performance
HLT vs. NOW - Performance Comparison
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Returns By Period
In the year-to-date period, HLT achieves a 20.95% return, which is significantly higher than NOW's -32.01% return. Over the past 10 years, HLT has outperformed NOW with an annualized return of 48.07%, while NOW has yielded a comparatively lower 21.87% annualized return.
HLT
- 1D
- 0.34%
- 1M
- 9.84%
- YTD
- 20.95%
- 6M
- 21.54%
- 1Y
- 42.62%
- 3Y*
- 35.44%
- 5Y*
- 22.62%
- 10Y*
- 48.07%
NOW
- 1D
- 1.96%
- 1M
- 9.55%
- YTD
- -32.01%
- 6M
- -31.95%
- 1Y
- -47.33%
- 3Y*
- -2.71%
- 5Y*
- 0.41%
- 10Y*
- 21.87%
HLT vs. NOW - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
HLT Hilton Worldwide Holdings Inc. | 20.95% | 16.49% | 36.11% | 44.68% | -18.72% | 40.20% | 0.47% | 55.48% | -9.40% | 829.98% |
NOW ServiceNow, Inc | -32.01% | -27.75% | 50.05% | 81.96% | -40.18% | 17.93% | 94.97% | 58.56% | 36.55% | 75.40% |
Correlation
The correlation between HLT and NOW is 0.10, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.10 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.29 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.36 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.32 |
Correlation (All Time) Calculated using the full available price history since Dec 12, 2013 | 0.33 |
Over the past year, the correlation between HLT and NOW has dropped to 0.10 - well below their long-term average of 0.33, suggesting their price drivers have been diverging.
Fundamentals
HLT:
$80.53B
NOW:
$108.32B
HLT:
$6.50
NOW:
$1.68
HLT:
53.41
NOW:
62.00
HLT:
0.86
NOW:
0.52
HLT:
6.71
NOW:
7.80
HLT:
$12.28B
NOW:
$13.96B
HLT:
$5.44B
NOW:
$10.69B
HLT:
$3.00B
NOW:
$2.80B
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Return for Risk
HLT vs. NOW — Risk / Return Rank
HLT
NOW
HLT vs. NOW - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Hilton Worldwide Holdings Inc. (HLT) and ServiceNow, Inc (NOW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| HLT | NOW | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +2.81 | ||
| Sortino ratioReturn per unit of downside risk | +4.02 | ||
| Omega ratioGain probability vs. loss probability | 1.32 | 0.83 | +0.49 |
| Calmar ratioReturn relative to maximum drawdown | 4.16 | -0.79 | +4.95 |
| Martin ratioReturn relative to average drawdown | 9.69 | -1.39 | +11.08 |
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Drawdowns
HLT vs. NOW - Drawdown Comparison
The maximum HLT drawdown since its inception was -50.82%, smaller than the maximum NOW drawdown of -64.54%. Use the drawdown chart below to compare losses from any high point for HLT and NOW.
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Drawdown Indicators
| HLT | NOW | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -50.82% | -64.54% | +13.72% |
Max Drawdown (1Y)Largest decline over 1 year | -10.29% | -60.28% | +49.99% |
Max Drawdown (3Y)Largest decline over 3 years | -26.35% | -64.54% | +38.19% |
Max Drawdown (5Y)Largest decline over 5 years | -32.65% | -64.54% | +31.89% |
Max Drawdown (10Y)Largest decline over 10 years | -50.82% | -64.54% | +13.72% |
Current DrawdownCurrent decline from peak | 0.00% | -55.51% | +55.51% |
Average DrawdownAverage peak-to-trough decline | -9.71% | -13.80% | +4.09% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 4.41% | 34.16% | -29.75% |
Volatility
HLT vs. NOW - Volatility Comparison
The current volatility for Hilton Worldwide Holdings Inc. (HLT) is 6.73%, while ServiceNow, Inc (NOW) has a volatility of 25.39%. This indicates that HLT experiences smaller price fluctuations and is considered to be less risky than NOW based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| HLT | NOW | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.73% | 25.39% | -18.66% |
Volatility (6M)Calculated over the trailing 6-month period | 17.23% | 47.03% | -29.80% |
Volatility (1Y)Calculated over the trailing 1-year period | 22.99% | 50.24% | -27.25% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 27.07% | 43.45% | -16.38% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 181.03% | 40.87% | +140.16% |
Dividends
HLT vs. NOW - Dividend Comparison
HLT's dividend yield for the trailing twelve months is around 0.17%, while NOW has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
HLT Hilton Worldwide Holdings Inc. | 0.17% | 0.21% | 0.24% | 0.33% | 0.36% | 0.00% | 0.13% | 0.54% | 0.84% | 31.40% | 1.03% | 0.65% |
NOW ServiceNow, Inc | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
HLT vs. NOW - Financials Comparison
This section allows you to compare key financial metrics between Hilton Worldwide Holdings Inc. and ServiceNow, Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
HLT vs. NOW - Profitability Comparison
HLT - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Hilton Worldwide Holdings Inc. reported a gross profit of 1.18B and revenue of 2.94B. Therefore, the gross margin over that period was 40.3%.
NOW - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a gross profit of 2.83B and revenue of 3.77B. Therefore, the gross margin over that period was 75.1%.
HLT - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Hilton Worldwide Holdings Inc. reported an operating income of 678.00M and revenue of 2.94B, resulting in an operating margin of 23.1%.
NOW - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported an operating income of 503.00M and revenue of 3.77B, resulting in an operating margin of 13.3%.
HLT - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Hilton Worldwide Holdings Inc. reported a net income of 385.00M and revenue of 2.94B, resulting in a net margin of 13.1%.
NOW - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a net income of 469.00M and revenue of 3.77B, resulting in a net margin of 12.4%.
Frequently Asked Questions
HLT and NOW have a correlation of 0.10, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
NOW has higher volatility (25.39%) compared to HLT (6.73%). In terms of maximum drawdown, HLT dropped -50.82% vs NOW's -64.54%.
HLT currently has the higher Sharpe Ratio (1.87 vs -0.95), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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