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NOW vs. AMZN
Performance
Risk-Adjusted Performance
Dividends
Drawdowns
Volatility
Financials

NOW vs. AMZN

Last updated May 16, 2025

Compare and contrast key facts about ServiceNow, Inc. (NOW) and Amazon.com, Inc. (AMZN).

Scroll down to visually compare performance, riskiness, drawdowns, and other indicators and decide which better suits your portfolio: NOW or AMZN.

Correlation

The correlation between NOW and AMZN is 0.57, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Performance

NOW vs. AMZN - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in ServiceNow, Inc. (NOW) and Amazon.com, Inc. (AMZN). The values are adjusted to include any dividend payments, if applicable.

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Key characteristics

Sharpe Ratio

NOW:

0.83

AMZN:

0.30

Sortino Ratio

NOW:

1.56

AMZN:

0.65

Omega Ratio

NOW:

1.22

AMZN:

1.08

Calmar Ratio

NOW:

1.09

AMZN:

0.32

Martin Ratio

NOW:

3.00

AMZN:

0.86

Ulcer Index

NOW:

13.91%

AMZN:

11.64%

Daily Std Dev

NOW:

43.96%

AMZN:

34.57%

Max Drawdown

NOW:

-51.30%

AMZN:

-94.40%

Current Drawdown

NOW:

-11.55%

AMZN:

-15.24%

Fundamentals

Market Cap

NOW:

$212.53B

AMZN:

$2.24T

EPS

NOW:

$7.36

AMZN:

$6.10

PE Ratio

NOW:

139.51

AMZN:

34.47

PEG Ratio

NOW:

2.29

AMZN:

2.03

PS Ratio

NOW:

18.53

AMZN:

3.45

PB Ratio

NOW:

20.96

AMZN:

7.34

Total Revenue (TTM)

NOW:

$11.47B

AMZN:

$650.31B

Gross Profit (TTM)

NOW:

$9.05B

AMZN:

$295.09B

EBITDA (TTM)

NOW:

$2.34B

AMZN:

$115.84B

Returns By Period

In the year-to-date period, NOW achieves a -2.35% return, which is significantly higher than AMZN's -6.48% return. Over the past 10 years, NOW has outperformed AMZN with an annualized return of 29.71%, while AMZN has yielded a comparatively lower 25.51% annualized return.

NOW

YTD

-2.35%

1M

26.78%

6M

-0.44%

1Y

36.11%

5Y*

22.90%

10Y*

29.71%

AMZN

YTD

-6.48%

1M

14.24%

6M

-2.98%

1Y

10.31%

5Y*

11.27%

10Y*

25.51%

*Annualized

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Risk-Adjusted Performance

NOW vs. AMZN — Risk-Adjusted Performance Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.
NOW
The Risk-Adjusted Performance Rank of NOW is 8080
Overall Rank
The Sharpe Ratio Rank of NOW is 8080
Sharpe Ratio Rank
The Sortino Ratio Rank of NOW is 7878
Sortino Ratio Rank
The Omega Ratio Rank of NOW is 7979
Omega Ratio Rank
The Calmar Ratio Rank of NOW is 8585
Calmar Ratio Rank
The Martin Ratio Rank of NOW is 7979
Martin Ratio Rank
AMZN
The Risk-Adjusted Performance Rank of AMZN is 6060
Overall Rank
The Sharpe Ratio Rank of AMZN is 6464
Sharpe Ratio Rank
The Sortino Ratio Rank of AMZN is 5656
Sortino Ratio Rank
The Omega Ratio Rank of AMZN is 5555
Omega Ratio Rank
The Calmar Ratio Rank of AMZN is 6666
Calmar Ratio Rank
The Martin Ratio Rank of AMZN is 6262
Martin Ratio Rank
The risk-adjusted ranks indicate the investment's position relative to the market. A rank closer to 100 signifies top-performing investments, while a rank closer to 0 might suggest underperformance, based on the selected ratio. The values are calculated based on the past 12 months of returns.

NOW vs. AMZN - Risk-Adjusted Performance Comparison

This table presents a comparison of risk-adjusted performance metrics for ServiceNow, Inc. (NOW) and Amazon.com, Inc. (AMZN). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

The current NOW Sharpe Ratio is 0.83, which is higher than the AMZN Sharpe Ratio of 0.30. The chart below compares the historical Sharpe Ratios of NOW and AMZN, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

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Dividends

NOW vs. AMZN - Dividend Comparison

Neither NOW nor AMZN has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

NOW vs. AMZN - Drawdown Comparison

The maximum NOW drawdown since its inception was -51.30%, smaller than the maximum AMZN drawdown of -94.40%. Use the drawdown chart below to compare losses from any high point for NOW and AMZN. For additional features, visit the drawdowns tool.

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Volatility

NOW vs. AMZN - Volatility Comparison

ServiceNow, Inc. (NOW) has a higher volatility of 16.80% compared to Amazon.com, Inc. (AMZN) at 12.34%. This indicates that NOW's price experiences larger fluctuations and is considered to be riskier than AMZN based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

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Financials

NOW vs. AMZN - Financials Comparison

This section allows you to compare key financial metrics between ServiceNow, Inc. and Amazon.com, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.

Quarterly
Annual

Total Revenue: Total amount of money received from sales and other business activities

0.0050.00B100.00B150.00B200.00B20212022202320242025
3.09B
155.67B
(NOW) Total Revenue
(AMZN) Total Revenue
Values in USD except per share items

NOW vs. AMZN - Profitability Comparison

The chart below illustrates the profitability comparison between ServiceNow, Inc. and Amazon.com, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.
Gross Margin
Operating Margin
Net Margin
Quarterly
Annual
30.0%40.0%50.0%60.0%70.0%80.0%20212022202320242025
78.9%
34.8%
(NOW) Gross Margin
(AMZN) Gross Margin
NOW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, ServiceNow, Inc. reported a gross profit of 2.44B and revenue of 3.09B. Therefore, the gross margin over that period was 78.9%.

AMZN - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, Amazon.com, Inc. reported a gross profit of 54.10B and revenue of 155.67B. Therefore, the gross margin over that period was 34.8%.

NOW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, ServiceNow, Inc. reported an operating income of 451.00M and revenue of 3.09B, resulting in an operating margin of 14.6%.

AMZN - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, Amazon.com, Inc. reported an operating income of 18.41B and revenue of 155.67B, resulting in an operating margin of 11.8%.

NOW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, ServiceNow, Inc. reported a net income of 460.00M and revenue of 3.09B, resulting in a net margin of 14.9%.

AMZN - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, Amazon.com, Inc. reported a net income of 17.13B and revenue of 155.67B, resulting in a net margin of 11.0%.