NOW vs. QQQ

Last updated Jul 29, 2026

NOW (ServiceNow, Inc) is a stock, while QQQ (Invesco QQQ ETF) is Nasdaq-100 fund tracking the NASDAQ-100 Index. Over the past 10 years, NOW returned 22.13%/yr vs 20.19%/yr for QQQ. Their 0.59 correlation means they have sometimes moved together and sometimes differently.

Performance

NOW vs. QQQ - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in ServiceNow, Inc (NOW) and Invesco QQQ ETF (QQQ). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, NOW achieves a -27.79% return, which is significantly lower than QQQ's 10.22% return. Over the past 10 years, NOW has outperformed QQQ with an annualized return of 22.13%, while QQQ has yielded a comparatively lower 20.19% annualized return.

NOW

• 1D: 4.79%
• 1M: 12.49%
• 6M: -16.07%
• YTD: -27.79%
• 1Y: -43.89%
• 3Y*: -0.97%
• 5Y*: -1.16%
• 10Y*: 22.13%
• ALL TIME*: 25.06%

QQQ

• 1D: -0.97%
• 1M: -4.39%
• 6M: 7.28%
• YTD: 10.22%
• 1Y: 19.47%
• 3Y*: 21.47%
• 5Y*: 13.69%
• 10Y*: 20.19%
• ALL TIME*: 10.57%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Liquidity Comparison

Position	Avg. Volume Value (2W)	Avg. Volume Value (1M)	Avg. Volume Value (3M)
NOW ServiceNow, Inc	$2.80B	$2.40B	$2.88B
QQQ Invesco QQQ ETF	$27.38B	$27.21B	$30.90B

NOW vs. QQQ - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
NOW ServiceNow, Inc	-27.79%	-27.75%	50.05%	81.96%	-40.18%	17.93%	94.97%	58.56%	36.55%	75.40%
QQQ Invesco QQQ ETF	10.22%	20.77%	25.58%	54.86%	-32.58%	27.42%	48.62%	38.96%	-0.13%	32.66%

Correlation

The correlation between NOW and QQQ is 0.15, which is low. Their historical price movements had little consistent relationship.

	Correlation
Correlation (1Y) Focuses on recent behavior, but can change the most.	0.15
Correlation (3Y) Balances recent behavior with more history.	0.45
Correlation (5Y) Shows whether the relationship held over a longer period.	0.61
Correlation (10Y) Provides a long-term view across more market conditions.	0.63
Correlation (All Time) Calculated using the full available price history since Jun 29, 2012	0.59

Over the past year, the correlation between NOW and QQQ has dropped to 0.15 - well below their long-term average of 0.59, suggesting their price drivers have been diverging.

Return for Risk

NOW vs. QQQ — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NOW

NOW Risk / Return Rank: 13
NOW Sharpe Ratio Rank: 10
NOW Sortino Ratio Rank: 12
NOW Omega Ratio Rank: 13
NOW Calmar Ratio Rank: 16
NOW Martin Ratio Rank: 15

QQQ

QQQ Risk / Return Rank: 43
QQQ Sharpe Ratio Rank: 41
QQQ Sortino Ratio Rank: 40
QQQ Omega Ratio Rank: 38
QQQ Calmar Ratio Rank: 46
QQQ Martin Ratio Rank: 48

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NOW vs. QQQ - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for ServiceNow, Inc (NOW) and Invesco QQQ ETF (QQQ). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	NOW	QQQ	Difference
Sharpe ratio: Return per unit of total volatility	-0.82	1.03	-1.85
Sortino ratio: Return per unit of downside risk	-1.09	1.48	-2.57
Omega ratio: Gain probability vs. loss probability	0.86	1.19	-0.32
Calmar ratio: Return relative to maximum drawdown	-0.76	1.63	-2.39
Martin ratio: Return relative to average drawdown	-1.23	5.42	-6.64

NOW vs. QQQ - Sharpe Ratio Comparison

The current NOW Sharpe Ratio is -0.82, which is lower than the QQQ Sharpe Ratio of 1.03. The chart below compares the historical Sharpe Ratios of NOW and QQQ, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

NOW vs. QQQ - Drawdown Comparison

The maximum NOW drawdown since its inception was -64.54%, smaller than the maximum QQQ drawdown of -82.97%. Use the drawdown chart below to compare losses from any high point for NOW and QQQ.

Drawdown Indicators

	NOW	QQQ	Difference
Max Drawdown Largest peak-to-trough decline	-64.54%	-82.97%	+18.43%
Max Drawdown (1Y) Largest decline over 1 year	-58.22%	-11.96%	-46.26%
Max Drawdown (3Y) Largest decline over 3 years	-64.54%	-22.77%	-41.77%
Max Drawdown (5Y) Largest decline over 5 years	-64.54%	-35.12%	-29.42%
Max Drawdown (10Y) Largest decline over 10 years	-64.54%	-35.12%	-29.42%
Current Drawdown Current decline from peak	-52.74%	-9.37%	-43.37%
Average Drawdown Average peak-to-trough decline	-14.15%	-32.63%	+18.48%
Ulcer Index Depth and duration of drawdowns from previous peaks	35.75%	3.60%	+32.15%

Volatility

NOW vs. QQQ - Volatility Comparison

ServiceNow, Inc (NOW) has a higher volatility of 17.36% compared to Invesco QQQ ETF (QQQ) at 6.59%. This indicates that NOW's price experiences larger fluctuations and is considered to be riskier than QQQ based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	NOW	QQQ	Difference
Volatility (1M) Calculated over the trailing 1-month period	17.36%	6.59%	+10.77%
Volatility (6M) Calculated over the trailing 6-month period	49.34%	15.65%	+33.69%
Volatility (1Y) Calculated over the trailing 1-year period	53.86%	18.99%	+34.87%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	44.45%	22.84%	+21.61%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	41.13%	22.48%	+18.65%

Dividends

NOW vs. QQQ - Dividend Comparison

NOW has not paid dividends to shareholders, while QQQ's dividend yield for the trailing twelve months is around 0.45%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
NOW ServiceNow, Inc	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
QQQ Invesco QQQ ETF	0.45%	0.45%	0.56%	0.62%	0.80%	0.43%	0.55%	0.74%	0.91%	0.84%	1.06%	0.99%

Frequently Asked Questions

Can I hold both NOW and QQQ in my portfolio?

NOW and QQQ have a correlation of 0.15, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, NOW or QQQ?

NOW has higher volatility (17.36%) compared to QQQ (6.59%). In terms of maximum drawdown, NOW dropped -64.54% vs QQQ's -82.97%.

Which has better risk-adjusted returns?

QQQ currently has the higher Sharpe Ratio (1.03 vs -0.82), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.