NOW vs. CRM

Last updated Apr 1, 2026

Compare and contrast key facts about ServiceNow, Inc (NOW) and salesforce.com, inc. (CRM).

Performance

NOW vs. CRM - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in ServiceNow, Inc (NOW) and salesforce.com, inc. (CRM). The values are adjusted to include any dividend payments, if applicable.

NOW vs. CRM - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
NOW ServiceNow, Inc	-31.75%	-27.75%	50.05%	81.96%	-40.18%	17.93%	94.97%	58.56%	36.55%	75.40%
CRM salesforce.com, inc.	-29.53%	-20.25%	27.76%	98.46%	-47.83%	14.20%	36.82%	18.74%	33.98%	49.33%

Fundamentals

Market Cap NOW : $109.46B CRM : $175.47B
EPS NOW : $1.67 CRM : $7.78
PE Ratio NOW : 62.67 CRM : 23.99
PEG Ratio NOW : 0.53 CRM : 0.05
PS Ratio NOW : 8.25 CRM : 4.31
PB Ratio NOW : 8.44 CRM : 2.97
Total Revenue (TTM) NOW : $13.28B CRM : $41.53B
Gross Profit (TTM) NOW : $10.30B CRM : $32.26B
EBITDA (TTM) NOW : $3.02B CRM : $10.85B

Returns By Period

In the year-to-date period, NOW achieves a -31.75% return, which is significantly lower than CRM's -29.53% return. Over the past 10 years, NOW has outperformed CRM with an annualized return of 23.76%, while CRM has yielded a comparatively lower 9.57% annualized return.

NOW

• 1D: -0.40%
• 1M: -3.20%
• YTD: -31.75%
• 6M: -43.20%
• 1Y: -34.34%
• 3Y*: 4.00%
• 5Y*: 0.61%
• 10Y*: 23.76%

CRM

• 1D: 0.89%
• 1M: -4.17%
• YTD: -29.53%
• 6M: -21.11%
• 1Y: -29.99%
• 3Y*: -1.84%
• 5Y*: -2.89%
• 10Y*: 9.57%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

NOW vs. CRM — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NOW

NOW Risk / Return Rank: 13
NOW Sharpe Ratio Rank: 9
NOW Sortino Ratio Rank: 10
NOW Omega Ratio Rank: 11
NOW Calmar Ratio Rank: 20
NOW Martin Ratio Rank: 13

CRM

CRM Risk / Return Rank: 10
CRM Sharpe Ratio Rank: 8
CRM Sortino Ratio Rank: 10
CRM Omega Ratio Rank: 11
CRM Calmar Ratio Rank: 14
CRM Martin Ratio Rank: 6

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NOW vs. CRM - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for ServiceNow, Inc (NOW) and salesforce.com, inc. (CRM). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	NOW	CRM	Difference
Sharpe ratio Return per unit of total volatility	-0.81	-0.85	+0.04
Sortino ratio Return per unit of downside risk	-1.09	-1.10	+0.01
Omega ratio Gain probability vs. loss probability	0.87	0.87	0.00
Calmar ratio Return relative to maximum drawdown	-0.66	-0.79	+0.13
Martin ratio Return relative to average drawdown	-1.41	-1.68	+0.27
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

NOW vs. CRM - Sharpe Ratio Comparison

The current NOW Sharpe Ratio is -0.81, which is comparable to the CRM Sharpe Ratio of -0.85. The chart below compares the historical Sharpe Ratios of NOW and CRM, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	NOW	CRM	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.81	-0.85	+0.04
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.02	-0.08	+0.10
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.60	0.28	+0.33
Sharpe Ratio (All Time) Calculated using the full available price history	0.61	0.46	+0.15

Correlation

The correlation between NOW and CRM is 0.66, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

NOW vs. CRM - Dividend Comparison

NOW has not paid dividends to shareholders, while CRM's dividend yield for the trailing twelve months is around 0.89%.

	TTM	2025	2024
NOW ServiceNow, Inc	0.00%	0.00%	0.00%
CRM salesforce.com, inc.	0.89%	0.63%	0.48%

Drawdowns

NOW vs. CRM - Drawdown Comparison

The maximum NOW drawdown since its inception was -57.53%, smaller than the maximum CRM drawdown of -70.50%. Use the drawdown chart below to compare losses from any high point for NOW and CRM.

Drawdown Indicators

	NOW	CRM	Difference
Max Drawdown Largest peak-to-trough decline	-57.53%	-70.50%	+12.97%
Max Drawdown (1Y) Largest decline over 1 year	-52.42%	-38.51%	-13.91%
Max Drawdown (5Y) Largest decline over 5 years	-57.53%	-58.62%	+1.09%
Max Drawdown (10Y) Largest decline over 10 years	-57.53%	-58.62%	+1.09%
Current Drawdown Current decline from peak	-55.34%	-48.87%	-6.47%
Average Drawdown Average peak-to-trough decline	-13.14%	-15.83%	+2.69%
Ulcer Index Depth and duration of drawdowns from previous peaks	24.49%	18.15%	+6.34%

Volatility

NOW vs. CRM - Volatility Comparison

ServiceNow, Inc (NOW) has a higher volatility of 13.91% compared to salesforce.com, inc. (CRM) at 11.49%. This indicates that NOW's price experiences larger fluctuations and is considered to be riskier than CRM based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	NOW	CRM	Difference
Volatility (1M) Calculated over the trailing 1-month period	13.91%	11.49%	+2.42%
Volatility (6M) Calculated over the trailing 6-month period	30.29%	27.07%	+3.22%
Volatility (1Y) Calculated over the trailing 1-year period	42.57%	35.34%	+7.23%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	40.76%	36.04%	+4.72%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	39.58%	34.72%	+4.86%

Financials

NOW vs. CRM - Profitability Comparison

The chart below illustrates the profitability comparison between ServiceNow, Inc and salesforce.com, inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

NOW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported a gross profit of 2.73B and revenue of 3.57B. Therefore, the gross margin over that period was 76.6%.

CRM - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, salesforce.com, inc. reported a gross profit of 8.69B and revenue of 11.20B. Therefore, the gross margin over that period was 77.6%.

NOW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported an operating income of 443.00M and revenue of 3.57B, resulting in an operating margin of 12.4%.

CRM - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, salesforce.com, inc. reported an operating income of 1.87B and revenue of 11.20B, resulting in an operating margin of 16.7%.

NOW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported a net income of 401.00M and revenue of 3.57B, resulting in a net margin of 11.2%.

CRM - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, salesforce.com, inc. reported a net income of 1.94B and revenue of 11.20B, resulting in a net margin of 17.4%.