GOOG vs. BKNG
GOOG (Alphabet Inc) and BKNG (Booking Holdings Inc.) are both stocks. GOOG operates in Internet Content & Information (Communication Services), while BKNG operates in Travel Services (Consumer Cyclical). Over the past 10 years, GOOG returned 25.97%/yr vs 12.44%/yr for BKNG. At a 0.47 correlation, their price movements are largely independent.
Performance
GOOG vs. BKNG - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, GOOG achieves a 14.29% return, which is significantly higher than BKNG's -22.63% return. Over the past 10 years, GOOG has outperformed BKNG with an annualized return of 25.97%, while BKNG has yielded a comparatively lower 12.44% annualized return.
GOOG
- 1D
- 0.45%
- 1M
- -10.19%
- YTD
- 14.29%
- 6M
- 15.49%
- 1Y
- 102.96%
- 3Y*
- 42.67%
- 5Y*
- 23.51%
- 10Y*
- 25.97%
BKNG
- 1D
- 0.83%
- 1M
- 6.66%
- YTD
- -22.63%
- 6M
- -21.85%
- 1Y
- -23.87%
- 3Y*
- 17.23%
- 5Y*
- 12.82%
- 10Y*
- 12.44%
GOOG vs. BKNG - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
GOOG Alphabet Inc | 14.29% | 65.42% | 35.62% | 58.83% | -38.67% | 65.17% | 31.03% | 29.10% | -1.03% | 35.58% |
BKNG Booking Holdings Inc. | -22.63% | 8.59% | 41.31% | 76.02% | -16.00% | 7.72% | 8.45% | 19.24% | -0.88% | 18.53% |
Correlation
The correlation between GOOG and BKNG is 0.26, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.26 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.33 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.40 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.45 |
Correlation (All Time) Calculated using the full available price history since Apr 3, 2014 | 0.47 |
Over the past year, the correlation between GOOG and BKNG has dropped to 0.26 - well below their long-term average of 0.47, suggesting their price drivers have been diverging.
Fundamentals
GOOG:
$4.38T
BKNG:
$130.96B
GOOG:
$13.11
BKNG:
$7.60
GOOG:
27.31
BKNG:
21.71
GOOG:
1.34
BKNG:
0.32
GOOG:
10.35
BKNG:
4.82
GOOG:
$422.57B
BKNG:
$27.69B
GOOG:
$255.12B
BKNG:
$22.16B
GOOG:
$174.08B
BKNG:
$9.27B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
GOOG vs. BKNG — Risk / Return Rank
GOOG
BKNG
GOOG vs. BKNG - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Alphabet Inc (GOOG) and Booking Holdings Inc. (BKNG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| GOOG | BKNG | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +4.35 | ||
| Sortino ratioReturn per unit of downside risk | +5.89 | ||
| Omega ratioGain probability vs. loss probability | 1.59 | 0.89 | +0.70 |
| Calmar ratioReturn relative to maximum drawdown | 4.99 | -0.72 | +5.71 |
| Martin ratioReturn relative to average drawdown | 17.56 | -1.36 | +18.92 |
Loading charts...
Drawdowns
GOOG vs. BKNG - Drawdown Comparison
The maximum GOOG drawdown since its inception was -44.60%, smaller than the maximum BKNG drawdown of -99.32%. Use the drawdown chart below to compare losses from any high point for GOOG and BKNG.
Loading charts...
Drawdown Indicators
| GOOG | BKNG | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -44.60% | -99.32% | +54.72% |
Max Drawdown (1Y)Largest decline over 1 year | -20.75% | -33.35% | +12.60% |
Max Drawdown (3Y)Largest decline over 3 years | -29.35% | -33.35% | +4.00% |
Max Drawdown (5Y)Largest decline over 5 years | -44.60% | -39.53% | -5.07% |
Max Drawdown (10Y)Largest decline over 10 years | -44.60% | -47.77% | +3.17% |
Current DrawdownCurrent decline from peak | -10.19% | -28.50% | +18.31% |
Average DrawdownAverage peak-to-trough decline | -8.89% | -47.05% | +38.16% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 5.88% | 17.53% | -11.65% |
Volatility
GOOG vs. BKNG - Volatility Comparison
Alphabet Inc (GOOG) has a higher volatility of 7.29% compared to Booking Holdings Inc. (BKNG) at 6.54%. This indicates that GOOG's price experiences larger fluctuations and is considered to be riskier than BKNG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| GOOG | BKNG | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 7.29% | 6.54% | +0.75% |
Volatility (6M)Calculated over the trailing 6-month period | 20.47% | 26.83% | -6.36% |
Volatility (1Y)Calculated over the trailing 1-year period | 28.75% | 31.94% | -3.19% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 31.15% | 32.26% | -1.11% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 29.02% | 32.45% | -3.43% |
Dividends
GOOG vs. BKNG - Dividend Comparison
GOOG's dividend yield for the trailing twelve months is around 0.24%, less than BKNG's 0.97% yield.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
BKNG Booking Holdings Inc. | 0.97% | 0.72% | 0.70% |
GOOG Alphabet Inc | 0.24% | 0.26% | 0.32% |
Financials
GOOG vs. BKNG - Financials Comparison
This section allows you to compare key financial metrics between Alphabet Inc and Booking Holdings Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
GOOG vs. BKNG - Profitability Comparison
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.
BKNG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a gross profit of 0.00 and revenue of 5.53B. Therefore, the gross margin over that period was 0.0%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.
BKNG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported an operating income of 1.27B and revenue of 5.53B, resulting in an operating margin of 23.0%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.
BKNG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a net income of 1.08B and revenue of 5.53B, resulting in a net margin of 19.6%.
Frequently Asked Questions
GOOG and BKNG have a correlation of 0.26, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
GOOG has higher volatility (7.29%) compared to BKNG (6.54%). In terms of maximum drawdown, GOOG dropped -44.60% vs BKNG's -99.32%.
GOOG currently has the higher Sharpe Ratio (3.60 vs -0.75), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for GOOG and BKNG
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer