BKNG vs. AAPL

Last updated Jun 3, 2026

BKNG (Booking Holdings Inc.) and AAPL (Apple Inc) are both stocks. BKNG operates in Travel Services (Consumer Cyclical), while AAPL operates in Consumer Electronics (Technology). Over the past 10 years, BKNG returned 12.58%/yr vs 30.33%/yr for AAPL. At a 0.35 correlation, their price movements are largely independent.

Performance

BKNG vs. AAPL - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Booking Holdings Inc. (BKNG) and Apple Inc (AAPL). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, BKNG achieves a -21.76% return, which is significantly lower than AAPL's 16.16% return. Over the past 10 years, BKNG has underperformed AAPL with an annualized return of 12.58%, while AAPL has yielded a comparatively higher 30.33% annualized return.

BKNG

• 1D: -1.21%
• 1M: -1.43%
• YTD: -21.76%
• 6M: -18.25%
• 1Y: -23.95%
• 3Y*: 17.49%
• 5Y*: 13.15%
• 10Y*: 12.58%

AAPL

• 1D: 2.90%
• 1M: 12.62%
• YTD: 16.16%
• 6M: 10.34%
• 1Y: 56.89%
• 3Y*: 20.88%
• 5Y*: 21.22%
• 10Y*: 30.33%

*Multi-year figures are annualized to reflect compound growth (CAGR)

BKNG vs. AAPL - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
BKNG Booking Holdings Inc.	-21.76%	8.59%	41.31%	76.02%	-16.00%	7.72%	8.45%	19.24%	-0.88%	18.53%
AAPL Apple Inc	16.16%	9.05%	30.71%	49.01%	-26.40%	34.65%	82.31%	88.96%	-5.39%	48.46%

Correlation

The correlation between BKNG and AAPL is 0.27, which is low. Their price movements are largely independent, making them effective diversification partners.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.27
Correlation (3Y) Calculated over the trailing 3-year period	0.33
Correlation (5Y) Calculated over the trailing 5-year period	0.38
Correlation (10Y) Calculated over the trailing 10-year period	0.38
Correlation (All Time) Calculated using the full available price history since Apr 1, 1999	0.35

The correlation between BKNG and AAPL shifts across timeframes, from 0.27 (1 year) to 0.38 (10 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap BKNG : $132.76B AAPL : $4.65T
EPS BKNG : $7.60 AAPL : $8.24
PE Ratio BKNG : 22.00 AAPL : 38.27
PEG Ratio BKNG : 0.33 AAPL : 5.04
PS Ratio BKNG : 4.89 AAPL : 10.39
Total Revenue (TTM) BKNG : $27.69B AAPL : $451.44B
Gross Profit (TTM) BKNG : $22.16B AAPL : $216.07B
EBITDA (TTM) BKNG : $9.27B AAPL : $153.63B

Return for Risk

BKNG vs. AAPL — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BKNG

BKNG Risk / Return Rank: 11
BKNG Sharpe Ratio Rank: 9
BKNG Sortino Ratio Rank: 12
BKNG Omega Ratio Rank: 12
BKNG Calmar Ratio Rank: 14
BKNG Martin Ratio Rank: 7

AAPL

AAPL Risk / Return Rank: 90
AAPL Sharpe Ratio Rank: 92
AAPL Sortino Ratio Rank: 92
AAPL Omega Ratio Rank: 91
AAPL Calmar Ratio Rank: 88
AAPL Martin Ratio Rank: 88

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BKNG vs. AAPL - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Booking Holdings Inc. (BKNG) and Apple Inc (AAPL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BKNG	AAPL	Difference
Sharpe ratio Return per unit of total volatility	-0.76	2.57	-3.33
Sortino ratio Return per unit of downside risk	-0.95	3.56	-4.51
Omega ratio Gain probability vs. loss probability	0.89	1.46	-0.57
Calmar ratio Return relative to maximum drawdown	-0.71	4.17	-4.88
Martin ratio Return relative to average drawdown	-1.41	10.52	-11.93
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BKNG vs. AAPL - Sharpe Ratio Comparison

The current BKNG Sharpe Ratio is -0.76, which is lower than the AAPL Sharpe Ratio of 2.57. The chart below compares the historical Sharpe Ratios of BKNG and AAPL, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	BKNG	AAPL	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.76	2.57	-3.33
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.41	0.78	-0.37
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.39	1.05	-0.66
Sharpe Ratio (All Time) Calculated using the full available price history	0.14	0.44	-0.31

Drawdowns

BKNG vs. AAPL - Drawdown Comparison

The maximum BKNG drawdown since its inception was -99.32%, which is greater than AAPL's maximum drawdown of -81.80%. Use the drawdown chart below to compare losses from any high point for BKNG and AAPL.

Drawdown Indicators

	BKNG	AAPL	Difference
Max Drawdown Largest peak-to-trough decline	-99.32%	-81.80%	-17.52%
Max Drawdown (1Y) Largest decline over 1 year	-33.35%	-13.80%	-19.55%
Max Drawdown (3Y) Largest decline over 3 years	-33.35%	-33.36%	+0.01%
Max Drawdown (5Y) Largest decline over 5 years	-39.53%	-33.36%	-6.17%
Max Drawdown (10Y) Largest decline over 10 years	-47.77%	-38.52%	-9.25%
Current Drawdown Current decline from peak	-27.70%	0.00%	-27.70%
Average Drawdown Average peak-to-trough decline	-47.08%	-29.61%	-17.47%
Ulcer Index Depth and duration of drawdowns from previous peaks	16.78%	5.47%	+11.31%

Volatility

BKNG vs. AAPL - Volatility Comparison

Booking Holdings Inc. (BKNG) has a higher volatility of 9.42% compared to Apple Inc (AAPL) at 5.32%. This indicates that BKNG's price experiences larger fluctuations and is considered to be riskier than AAPL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BKNG	AAPL	Difference
Volatility (1M) Calculated over the trailing 1-month period	9.42%	5.32%	+4.10%
Volatility (6M) Calculated over the trailing 6-month period	27.30%	15.89%	+11.41%
Volatility (1Y) Calculated over the trailing 1-year period	31.76%	22.25%	+9.51%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	32.22%	27.46%	+4.76%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	32.46%	28.89%	+3.57%

Dividends

BKNG vs. AAPL - Dividend Comparison

BKNG's dividend yield for the trailing twelve months is around 0.94%, more than AAPL's 0.33% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
AAPL Apple Inc	0.33%	0.38%	0.40%	0.49%	0.70%	0.49%	0.61%	1.04%	1.79%	1.45%	1.93%	1.93%
BKNG Booking Holdings Inc.	0.94%	0.72%	0.70%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Financials

BKNG vs. AAPL - Profitability Comparison

The chart below illustrates the profitability comparison between Booking Holdings Inc. and Apple Inc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BKNG - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a gross profit of 0.00 and revenue of 5.53B. Therefore, the gross margin over that period was 0.0%.

AAPL - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Apple Inc reported a gross profit of 54.78B and revenue of 111.18B. Therefore, the gross margin over that period was 49.3%.

BKNG - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported an operating income of 1.27B and revenue of 5.53B, resulting in an operating margin of 23.0%.

AAPL - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Apple Inc reported an operating income of 35.89B and revenue of 111.18B, resulting in an operating margin of 32.3%.

BKNG - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a net income of 1.08B and revenue of 5.53B, resulting in a net margin of 19.6%.

AAPL - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Apple Inc reported a net income of 29.58B and revenue of 111.18B, resulting in a net margin of 26.6%.

Frequently Asked Questions

Can I hold both BKNG and AAPL in my portfolio?

BKNG and AAPL have a correlation of 0.27, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, BKNG or AAPL?

BKNG has higher volatility (9.42%) compared to AAPL (5.32%). In terms of maximum drawdown, BKNG dropped -99.32% vs AAPL's -81.80%.

Which has better risk-adjusted returns?

AAPL currently has the higher Sharpe Ratio (2.57 vs -0.76), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.