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BKNG vs. AAPL
Performance
Return for Risk
Dividends
Drawdowns
Volatility
Financials

Performance

BKNG vs. AAPL - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Booking Holdings Inc. (BKNG) and Apple Inc (AAPL). The values are adjusted to include any dividend payments, if applicable.

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BKNG vs. AAPL - Yearly Performance Comparison


2026 (YTD)202520242023202220212020201920182017
BKNG
Booking Holdings Inc.
-21.68%8.59%41.31%76.02%-16.00%7.72%8.45%19.24%-0.88%18.53%
AAPL
Apple Inc
-5.88%9.05%30.71%49.01%-26.40%34.65%82.31%88.96%-5.39%48.46%

Fundamentals

Market Cap

BKNG:

$136.58B

AAPL:

$3.79T

EPS

BKNG:

$165.74

AAPL:

$7.89

PE Ratio

BKNG:

25.25

AAPL:

32.39

PEG Ratio

BKNG:

0.38

AAPL:

4.26

PS Ratio

BKNG:

5.07

AAPL:

8.76

Total Revenue (TTM)

BKNG:

$26.92B

AAPL:

$435.62B

Gross Profit (TTM)

BKNG:

$0.00

AAPL:

$206.16B

EBITDA (TTM)

BKNG:

$5.84B

AAPL:

$150.07B

Returns By Period

In the year-to-date period, BKNG achieves a -21.68% return, which is significantly lower than AAPL's -5.88% return. Over the past 10 years, BKNG has underperformed AAPL with an annualized return of 12.61%, while AAPL has yielded a comparatively higher 26.22% annualized return.


BKNG

1D
-0.61%
1M
0.34%
YTD
-21.68%
6M
-21.46%
1Y
-10.01%
3Y*
17.13%
5Y*
12.34%
10Y*
12.61%

AAPL

1D
0.73%
1M
-3.43%
YTD
-5.88%
6M
0.26%
1Y
15.03%
3Y*
16.29%
5Y*
16.37%
10Y*
26.22%
*Multi-year figures are annualized to reflect compound growth (CAGR)

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Return for Risk

BKNG vs. AAPL — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BKNG
BKNG Risk / Return Rank: 2727
Overall Rank
BKNG Sharpe Ratio Rank: 2626
Sharpe Ratio Rank
BKNG Sortino Ratio Rank: 2323
Sortino Ratio Rank
BKNG Omega Ratio Rank: 2424
Omega Ratio Rank
BKNG Calmar Ratio Rank: 3333
Calmar Ratio Rank
BKNG Martin Ratio Rank: 3030
Martin Ratio Rank

AAPL
AAPL Risk / Return Rank: 5656
Overall Rank
AAPL Sharpe Ratio Rank: 5858
Sharpe Ratio Rank
AAPL Sortino Ratio Rank: 5353
Sortino Ratio Rank
AAPL Omega Ratio Rank: 5454
Omega Ratio Rank
AAPL Calmar Ratio Rank: 5757
Calmar Ratio Rank
AAPL Martin Ratio Rank: 6161
Martin Ratio Rank
The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BKNG vs. AAPL - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Booking Holdings Inc. (BKNG) and Apple Inc (AAPL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.


BKNGAAPLDifference

Sharpe ratio

Return per unit of total volatility

-0.31

0.48

-0.79

Sortino ratio

Return per unit of downside risk

-0.24

0.93

-1.17

Omega ratio

Gain probability vs. loss probability

0.97

1.13

-0.16

Calmar ratio

Return relative to maximum drawdown

-0.26

0.68

-0.93

Martin ratio

Return relative to average drawdown

-0.66

2.10

-2.76

BKNG vs. AAPL - Sharpe Ratio Comparison

The current BKNG Sharpe Ratio is -0.31, which is lower than the AAPL Sharpe Ratio of 0.48. The chart below compares the historical Sharpe Ratios of BKNG and AAPL, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.


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Sharpe Ratios by Period


BKNGAAPLDifference

Sharpe Ratio (1Y)

Calculated over the trailing 1-year period

-0.31

0.48

-0.79

Sharpe Ratio (5Y)

Calculated over the trailing 5-year period

0.39

0.60

-0.21

Sharpe Ratio (10Y)

Calculated over the trailing 10-year period

0.39

0.91

-0.52

Sharpe Ratio (All Time)

Calculated using the full available price history

0.14

0.43

-0.29

Correlation

The correlation between BKNG and AAPL is 0.35, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.


Dividends

BKNG vs. AAPL - Dividend Comparison

BKNG's dividend yield for the trailing twelve months is around 0.94%, more than AAPL's 0.41% yield.


TTM20252024202320222021202020192018201720162015
BKNG
Booking Holdings Inc.
0.94%0.72%0.70%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
AAPL
Apple Inc
0.41%0.38%0.40%0.49%0.70%0.49%0.61%1.04%1.79%1.45%1.93%1.93%

Drawdowns

BKNG vs. AAPL - Drawdown Comparison

The maximum BKNG drawdown since its inception was -99.32%, which is greater than AAPL's maximum drawdown of -81.80%. Use the drawdown chart below to compare losses from any high point for BKNG and AAPL.


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Drawdown Indicators


BKNGAAPLDifference

Max Drawdown

Largest peak-to-trough decline

-99.32%

-81.80%

-17.52%

Max Drawdown (1Y)

Largest decline over 1 year

-33.20%

-22.99%

-10.21%

Max Drawdown (5Y)

Largest decline over 5 years

-39.53%

-33.36%

-6.17%

Max Drawdown (10Y)

Largest decline over 10 years

-47.77%

-38.52%

-9.25%

Current Drawdown

Current decline from peak

-27.62%

-10.59%

-17.03%

Average Drawdown

Average peak-to-trough decline

-47.21%

-29.71%

-17.50%

Ulcer Index

Depth and duration of drawdowns from previous peaks

12.85%

7.41%

+5.44%

Volatility

BKNG vs. AAPL - Volatility Comparison

Booking Holdings Inc. (BKNG) has a higher volatility of 12.11% compared to Apple Inc (AAPL) at 5.65%. This indicates that BKNG's price experiences larger fluctuations and is considered to be riskier than AAPL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.


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Volatility by Period


BKNGAAPLDifference

Volatility (1M)

Calculated over the trailing 1-month period

12.11%

5.65%

+6.46%

Volatility (6M)

Calculated over the trailing 6-month period

25.72%

15.11%

+10.61%

Volatility (1Y)

Calculated over the trailing 1-year period

32.22%

31.61%

+0.61%

Volatility (5Y)

Calculated over the trailing 5-year period, annualized

31.91%

27.46%

+4.45%

Volatility (10Y)

Calculated over the trailing 10-year period, annualized

32.26%

28.93%

+3.33%

Financials

BKNG vs. AAPL - Financials Comparison

This section allows you to compare key financial metrics between Booking Holdings Inc. and Apple Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.


Quarterly
Annual

Total Revenue: Total amount of money received from sales and other business activities


0.0050.00B100.00B150.00BAprilJulyOctober2022AprilJulyOctober2023AprilJulyOctober2024AprilJulyOctober2025AprilJulyOctober
6.35B
143.76B
(BKNG) Total Revenue
(AAPL) Total Revenue
Values in USD except per share items