GOOG vs. AAPL
Compare and contrast key facts about Alphabet Inc (GOOG) and Apple Inc (AAPL).
Scroll down to visually compare performance, riskiness, drawdowns, and other indicators and decide which better suits your portfolio: GOOG or AAPL.
Correlation
The correlation between GOOG and AAPL is 0.68, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.
Performance
GOOG vs. AAPL - Performance Comparison
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Key characteristics
GOOG:
-0.08
AAPL:
0.42
GOOG:
0.14
AAPL:
0.93
GOOG:
1.02
AAPL:
1.13
GOOG:
-0.05
AAPL:
0.50
GOOG:
-0.12
AAPL:
1.65
GOOG:
13.55%
AAPL:
10.00%
GOOG:
31.03%
AAPL:
32.89%
GOOG:
-44.60%
AAPL:
-81.80%
GOOG:
-19.60%
AAPL:
-17.83%
Fundamentals
GOOG:
$1.94T
AAPL:
$3.18T
GOOG:
$8.95
AAPL:
$6.43
GOOG:
17.98
AAPL:
33.12
GOOG:
1.22
AAPL:
2.16
GOOG:
5.41
AAPL:
7.94
GOOG:
5.65
AAPL:
47.61
GOOG:
$359.71B
AAPL:
$400.37B
GOOG:
$210.76B
AAPL:
$186.70B
GOOG:
$149.88B
AAPL:
$138.87B
Returns By Period
In the year-to-date period, GOOG achieves a -12.31% return, which is significantly higher than AAPL's -15.01% return. Over the past 10 years, GOOG has underperformed AAPL with an annualized return of 20.22%, while AAPL has yielded a comparatively higher 22.15% annualized return.
GOOG
-12.31%
3.31%
-7.37%
-2.52%
19.63%
20.22%
AAPL
-15.01%
4.98%
-5.45%
13.81%
23.31%
22.15%
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Risk-Adjusted Performance
GOOG vs. AAPL — Risk-Adjusted Performance Rank
GOOG
AAPL
GOOG vs. AAPL - Risk-Adjusted Performance Comparison
This table presents a comparison of risk-adjusted performance metrics for Alphabet Inc (GOOG) and Apple Inc (AAPL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
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Dividends
GOOG vs. AAPL - Dividend Comparison
GOOG's dividend yield for the trailing twelve months is around 0.48%, which matches AAPL's 0.48% yield.
| TTM | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
GOOG Alphabet Inc | 0.48% | 0.32% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
AAPL Apple Inc | 0.48% | 0.40% | 0.49% | 0.70% | 0.49% | 0.61% | 1.04% | 1.79% | 1.45% | 1.93% | 1.93% | 1.67% |
Drawdowns
GOOG vs. AAPL - Drawdown Comparison
The maximum GOOG drawdown since its inception was -44.60%, smaller than the maximum AAPL drawdown of -81.80%. Use the drawdown chart below to compare losses from any high point for GOOG and AAPL. For additional features, visit the drawdowns tool.
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Volatility
GOOG vs. AAPL - Volatility Comparison
Alphabet Inc (GOOG) has a higher volatility of 11.73% compared to Apple Inc (AAPL) at 10.61%. This indicates that GOOG's price experiences larger fluctuations and is considered to be riskier than AAPL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Financials
GOOG vs. AAPL - Financials Comparison
This section allows you to compare key financial metrics between Alphabet Inc and Apple Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
GOOG vs. AAPL - Profitability Comparison
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, Alphabet Inc reported a gross profit of 53.87B and revenue of 90.23B. Therefore, the gross margin over that period was 59.7%.
AAPL - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, Apple Inc reported a gross profit of 44.87B and revenue of 95.36B. Therefore, the gross margin over that period was 47.1%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, Alphabet Inc reported an operating income of 30.61B and revenue of 90.23B, resulting in an operating margin of 33.9%.
AAPL - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, Apple Inc reported an operating income of 29.59B and revenue of 95.36B, resulting in an operating margin of 31.0%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, Alphabet Inc reported a net income of 34.54B and revenue of 90.23B, resulting in a net margin of 38.3%.
AAPL - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, Apple Inc reported a net income of 24.78B and revenue of 95.36B, resulting in a net margin of 26.0%.