CRTO vs. SSP

Last updated Jun 4, 2026

CRTO (Criteo S.A.) and SSP (The E.W. Scripps Company) are both stocks. Both are in the Communication Services sector — CRTO in Advertising Agencies, SSP in Broadcasting. Over the past 10 years, CRTO returned -9.37%/yr vs -14.15%/yr for SSP. At a 0.21 correlation, their price movements are largely independent.

Performance

CRTO vs. SSP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Criteo S.A. (CRTO) and The E.W. Scripps Company (SSP). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, CRTO achieves a -16.79% return, which is significantly lower than SSP's -10.78% return. Over the past 10 years, CRTO has outperformed SSP with an annualized return of -9.37%, while SSP has yielded a comparatively lower -14.15% annualized return.

CRTO

• 1D: -8.34%
• 1M: -10.91%
• YTD: -16.79%
• 6M: -13.21%
• 1Y: -34.44%
• 3Y*: -20.34%
• 5Y*: -16.23%
• 10Y*: -9.37%

SSP

• 1D: 3.49%
• 1M: -26.75%
• YTD: -10.78%
• 6M: -21.76%
• 1Y: 51.49%
• 3Y*: -24.37%
• 5Y*: -29.74%
• 10Y*: -14.15%

*Multi-year figures are annualized to reflect compound growth (CAGR)

CRTO vs. SSP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
CRTO Criteo S.A.	-16.79%	-47.90%	56.24%	-2.84%	-32.96%	89.52%	18.35%	-23.72%	-12.72%	-36.64%
SSP The E.W. Scripps Company	-10.78%	80.54%	-72.34%	-39.42%	-31.83%	26.55%	-0.66%	1.12%	1.97%	-19.14%

Correlation

The correlation between CRTO and SSP is 0.11, which is low. Their price movements are largely independent, making them effective diversification partners.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.11
Correlation (3Y) Calculated over the trailing 3-year period	0.16
Correlation (5Y) Calculated over the trailing 5-year period	0.24
Correlation (10Y) Calculated over the trailing 10-year period	0.23
Correlation (All Time) Calculated using the full available price history since Oct 31, 2013	0.21

The correlation between CRTO and SSP shifts across timeframes, from 0.11 (1 year) to 0.24 (5 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap CRTO : $874.07M SSP : $319.57M
EPS CRTO : $2.15 SSP : -$1.30
PS Ratio CRTO : 0.48 SSP : 0.15
PB Ratio CRTO : 0.77 SSP : 0.39
Total Revenue (TTM) CRTO : $1.92B SSP : $2.14B
Gross Profit (TTM) CRTO : $1.04B SSP : $724.07M
EBITDA (TTM) CRTO : $269.43M SSP : $178.56M

Return for Risk

CRTO vs. SSP — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

CRTO

CRTO Risk / Return Rank: 10
CRTO Sharpe Ratio Rank: 9
CRTO Sortino Ratio Rank: 12
CRTO Omega Ratio Rank: 11
CRTO Calmar Ratio Rank: 9
CRTO Martin Ratio Rank: 8

SSP

SSP Risk / Return Rank: 62
SSP Sharpe Ratio Rank: 61
SSP Sortino Ratio Rank: 67
SSP Omega Ratio Rank: 62
SSP Calmar Ratio Rank: 62
SSP Martin Ratio Rank: 60

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

CRTO vs. SSP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Criteo S.A. (CRTO) and The E.W. Scripps Company (SSP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	CRTO	SSP	Difference
Sharpe ratio Return per unit of total volatility	-0.81	0.59	-1.40
Sortino ratio Return per unit of downside risk	-0.96	1.58	-2.54
Omega ratio Gain probability vs. loss probability	0.87	1.18	-0.31
Calmar ratio Return relative to maximum drawdown	-0.84	1.02	-1.86
Martin ratio Return relative to average drawdown	-1.40	2.00	-3.41
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

CRTO vs. SSP - Sharpe Ratio Comparison

The current CRTO Sharpe Ratio is -0.81, which is lower than the SSP Sharpe Ratio of 0.59. The chart below compares the historical Sharpe Ratios of CRTO and SSP, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	CRTO	SSP	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.81	0.59	-1.40
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.37	-0.36	-0.01
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.19	-0.20	+0.01
Sharpe Ratio (All Time) Calculated using the full available price history	-0.11	0.03	-0.15

Drawdowns

CRTO vs. SSP - Drawdown Comparison

The maximum CRTO drawdown since its inception was -89.17%, smaller than the maximum SSP drawdown of -96.38%. Use the drawdown chart below to compare losses from any high point for CRTO and SSP.

Drawdown Indicators

	CRTO	SSP	Difference
Max Drawdown Largest peak-to-trough decline	-89.17%	-96.38%	+7.21%
Max Drawdown (1Y) Largest decline over 1 year	-41.02%	-50.60%	+9.58%
Max Drawdown (3Y) Largest decline over 3 years	-68.06%	-86.97%	+18.91%
Max Drawdown (5Y) Largest decline over 5 years	-68.06%	-94.00%	+25.94%
Max Drawdown (10Y) Largest decline over 10 years	-88.48%	-94.20%	+5.72%
Current Drawdown Current decline from peak	-70.88%	-86.40%	+15.52%
Average Drawdown Average peak-to-trough decline	-45.83%	-29.58%	-16.25%
Ulcer Index Depth and duration of drawdowns from previous peaks	24.54%	25.81%	-1.27%

Volatility

CRTO vs. SSP - Volatility Comparison

Criteo S.A. (CRTO) has a higher volatility of 28.34% compared to The E.W. Scripps Company (SSP) at 23.50%. This indicates that CRTO's price experiences larger fluctuations and is considered to be riskier than SSP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	CRTO	SSP	Difference
Volatility (1M) Calculated over the trailing 1-month period	28.34%	23.50%	+4.84%
Volatility (6M) Calculated over the trailing 6-month period	37.18%	50.06%	-12.88%
Volatility (1Y) Calculated over the trailing 1-year period	42.88%	87.72%	-44.84%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	43.81%	82.59%	-38.78%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	48.23%	69.83%	-21.60%

Dividends

CRTO vs. SSP - Dividend Comparison

Neither CRTO nor SSP has paid dividends to shareholders.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
CRTO Criteo S.A.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
SSP The E.W. Scripps Company	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	1.31%	1.27%	1.27%	0.00%	0.00%	5.42%

Financials

CRTO vs. SSP - Profitability Comparison

The chart below illustrates the profitability comparison between Criteo S.A. and The E.W. Scripps Company over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

CRTO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported a gross profit of 222.74M and revenue of 424.64M. Therefore, the gross margin over that period was 52.5%.

SSP - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The E.W. Scripps Company reported a gross profit of 206.07M and revenue of 516.87M. Therefore, the gross margin over that period was 39.9%.

CRTO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported an operating income of 10.40M and revenue of 424.64M, resulting in an operating margin of 2.5%.

SSP - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The E.W. Scripps Company reported an operating income of 24.77M and revenue of 516.87M, resulting in an operating margin of 4.8%.

CRTO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported a net income of 8.58M and revenue of 424.64M, resulting in a net margin of 2.0%.

SSP - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The E.W. Scripps Company reported a net income of -17.98M and revenue of 516.87M, resulting in a net margin of -3.5%.

Frequently Asked Questions

Can I hold both CRTO and SSP in my portfolio?

CRTO and SSP have a correlation of 0.11, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, CRTO or SSP?

CRTO has higher volatility (28.34%) compared to SSP (23.50%). In terms of maximum drawdown, CRTO dropped -89.17% vs SSP's -96.38%.

Which has better risk-adjusted returns?

SSP currently has the higher Sharpe Ratio (0.59 vs -0.81), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.