CRTO vs. PFE
CRTO (Criteo S.A.) and PFE (Pfizer Inc.) are both stocks. CRTO operates in Advertising Agencies (Communication Services), while PFE operates in Drug Manufacturers - General (Healthcare). Over the past 10 years, CRTO returned -9.37%/yr vs 1.85%/yr for PFE. At a 0.10 correlation, their price movements are largely independent.
Performance
CRTO vs. PFE - Performance Comparison
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Returns By Period
In the year-to-date period, CRTO achieves a -16.79% return, which is significantly lower than PFE's 5.18% return. Over the past 10 years, CRTO has underperformed PFE with an annualized return of -9.37%, while PFE has yielded a comparatively higher 1.85% annualized return.
CRTO
- 1D
- -8.34%
- 1M
- -10.91%
- YTD
- -16.79%
- 6M
- -13.21%
- 1Y
- -34.44%
- 3Y*
- -20.34%
- 5Y*
- -16.23%
- 10Y*
- -9.37%
PFE
- 1D
- -0.82%
- 1M
- -2.06%
- YTD
- 5.18%
- 6M
- 2.42%
- 1Y
- 16.11%
- 3Y*
- -7.32%
- 5Y*
- -3.51%
- 10Y*
- 1.85%
CRTO vs. PFE - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
CRTO Criteo S.A. | -16.79% | -47.90% | 56.24% | -2.84% | -32.96% | 89.52% | 18.35% | -23.72% | -12.72% | -36.64% |
PFE Pfizer Inc. | 5.18% | 0.65% | -2.22% | -41.26% | -10.41% | 66.70% | 3.07% | -6.91% | 24.82% | 15.90% |
Correlation
The correlation between CRTO and PFE is 0.13, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.13 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.07 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.05 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.07 |
Correlation (All Time) Calculated using the full available price history since Oct 31, 2013 | 0.10 |
Fundamentals
CRTO:
$874.07M
PFE:
$145.22B
CRTO:
$2.15
PFE:
$1.31
CRTO:
7.98
PFE:
19.31
CRTO:
0.05
PFE:
0.35
CRTO:
0.48
PFE:
2.28
CRTO:
0.77
PFE:
1.61
CRTO:
$1.92B
PFE:
$63.32B
CRTO:
$1.04B
PFE:
$43.91B
CRTO:
$269.43M
PFE:
$16.94B
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Return for Risk
CRTO vs. PFE — Risk / Return Rank
CRTO
PFE
CRTO vs. PFE - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Criteo S.A. (CRTO) and Pfizer Inc. (PFE). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| CRTO | PFE | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.49 | ||
| Sortino ratioReturn per unit of downside risk | -2.13 | ||
| Omega ratioGain probability vs. loss probability | 0.87 | 1.14 | -0.27 |
| Calmar ratioReturn relative to maximum drawdown | -0.84 | 1.41 | -2.25 |
| Martin ratioReturn relative to average drawdown | -1.40 | 2.91 | -4.32 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| CRTO | PFE | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -0.81 | 0.68 | -1.49 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.37 | -0.14 | -0.23 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | -0.19 | 0.08 | -0.27 |
Sharpe Ratio (All Time)Calculated using the full available price history | -0.11 | 0.23 | -0.34 |
Drawdowns
CRTO vs. PFE - Drawdown Comparison
The maximum CRTO drawdown since its inception was -89.17%, which is greater than PFE's maximum drawdown of -58.96%. Use the drawdown chart below to compare losses from any high point for CRTO and PFE.
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Drawdown Indicators
| CRTO | PFE | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -89.17% | -58.96% | -30.21% |
Max Drawdown (1Y)Largest decline over 1 year | -41.02% | -11.47% | -29.55% |
Max Drawdown (3Y)Largest decline over 3 years | -68.06% | -40.75% | -27.31% |
Max Drawdown (5Y)Largest decline over 5 years | -68.06% | -58.96% | -9.10% |
Max Drawdown (10Y)Largest decline over 10 years | -88.48% | -58.96% | -29.52% |
Current DrawdownCurrent decline from peak | -70.88% | -47.49% | -23.39% |
Average DrawdownAverage peak-to-trough decline | -45.83% | -17.68% | -28.15% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 24.54% | 5.54% | +19.00% |
Volatility
CRTO vs. PFE - Volatility Comparison
Criteo S.A. (CRTO) has a higher volatility of 28.34% compared to Pfizer Inc. (PFE) at 4.07%. This indicates that CRTO's price experiences larger fluctuations and is considered to be riskier than PFE based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| CRTO | PFE | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 28.34% | 4.07% | +24.27% |
Volatility (6M)Calculated over the trailing 6-month period | 37.18% | 14.64% | +22.54% |
Volatility (1Y)Calculated over the trailing 1-year period | 42.88% | 23.85% | +19.03% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 43.81% | 25.49% | +18.32% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 48.23% | 23.88% | +24.35% |
Dividends
CRTO vs. PFE - Dividend Comparison
CRTO has not paid dividends to shareholders, while PFE's dividend yield for the trailing twelve months is around 6.79%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
CRTO Criteo S.A. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
PFE Pfizer Inc. | 6.79% | 6.91% | 6.33% | 5.70% | 3.12% | 2.64% | 3.92% | 3.68% | 3.12% | 3.53% | 3.69% | 3.47% |
Financials
CRTO vs. PFE - Financials Comparison
This section allows you to compare key financial metrics between Criteo S.A. and Pfizer Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
CRTO vs. PFE - Profitability Comparison
CRTO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported a gross profit of 222.74M and revenue of 424.64M. Therefore, the gross margin over that period was 52.5%.
PFE - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Pfizer Inc. reported a gross profit of 9.72B and revenue of 14.45B. Therefore, the gross margin over that period was 67.3%.
CRTO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported an operating income of 10.40M and revenue of 424.64M, resulting in an operating margin of 2.5%.
PFE - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Pfizer Inc. reported an operating income of 4.03B and revenue of 14.45B, resulting in an operating margin of 27.9%.
CRTO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported a net income of 8.58M and revenue of 424.64M, resulting in a net margin of 2.0%.
PFE - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Pfizer Inc. reported a net income of 2.69B and revenue of 14.45B, resulting in a net margin of 18.6%.
Frequently Asked Questions
CRTO and PFE have a correlation of 0.13, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
CRTO has higher volatility (28.34%) compared to PFE (4.07%). In terms of maximum drawdown, CRTO dropped -89.17% vs PFE's -58.96%.
PFE currently has the higher Sharpe Ratio (0.68 vs -0.81), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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