BR vs. NOW
BR (Broadridge Financial Solutions, Inc.) and NOW (ServiceNow, Inc) are both stocks. Both are in the Technology sector — BR in Information Technology Services, NOW in Software - Application. Over the past 10 years, BR returned 10.42%/yr vs 21.48%/yr for NOW. At a 0.42 correlation, their price movements are largely independent.
Performance
BR vs. NOW - Performance Comparison
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Returns By Period
The year-to-date returns for both investments are quite close, with BR having a -34.29% return and NOW slightly higher at -33.32%. Over the past 10 years, BR has underperformed NOW with an annualized return of 10.42%, while NOW has yielded a comparatively higher 21.48% annualized return.
BR
- 1D
- 0.68%
- 1M
- 1.34%
- YTD
- -34.29%
- 6M
- -36.25%
- 1Y
- -38.35%
- 3Y*
- -0.94%
- 5Y*
- -0.50%
- 10Y*
- 10.42%
NOW
- 1D
- -0.90%
- 1M
- 17.35%
- YTD
- -33.32%
- 6M
- -40.96%
- 1Y
- -49.30%
- 3Y*
- -2.72%
- 5Y*
- 0.51%
- 10Y*
- 21.48%
BR vs. NOW - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BR Broadridge Financial Solutions, Inc. | -34.29% | 0.27% | 11.65% | 56.23% | -25.26% | 21.12% | 26.28% | 30.59% | 7.86% | 39.10% |
NOW ServiceNow, Inc | -33.32% | -27.75% | 50.05% | 81.96% | -40.18% | 17.93% | 94.97% | 58.56% | 36.55% | 75.40% |
Correlation
The correlation between BR and NOW is 0.42, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.42 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.37 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.45 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.46 |
Correlation (All Time) Calculated using the full available price history since Jun 29, 2012 | 0.42 |
Fundamentals
BR:
$16.95B
NOW:
$106.24B
BR:
$9.35
NOW:
$1.68
BR:
15.50
NOW:
60.81
BR:
1.37
NOW:
0.51
BR:
2.33
NOW:
7.65
BR:
6.01
NOW:
7.83
BR:
$7.32B
NOW:
$13.96B
BR:
$2.29B
NOW:
$10.69B
BR:
$1.98B
NOW:
$2.80B
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Return for Risk
BR vs. NOW — Risk / Return Rank
BR
NOW
BR vs. NOW - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Broadridge Financial Solutions, Inc. (BR) and ServiceNow, Inc (NOW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BR | NOW | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.52 | ||
| Sortino ratioReturn per unit of downside risk | -0.80 | ||
| Omega ratioGain probability vs. loss probability | 0.73 | 0.82 | -0.09 |
| Calmar ratioReturn relative to maximum drawdown | -0.84 | -0.82 | -0.02 |
| Martin ratioReturn relative to average drawdown | -1.55 | -1.45 | -0.10 |
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Drawdowns
BR vs. NOW - Drawdown Comparison
The maximum BR drawdown since its inception was -59.02%, smaller than the maximum NOW drawdown of -64.54%. Use the drawdown chart below to compare losses from any high point for BR and NOW.
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Drawdown Indicators
| BR | NOW | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -59.02% | -64.54% | +5.52% |
Max Drawdown (1Y)Largest decline over 1 year | -45.55% | -60.28% | +14.73% |
Max Drawdown (3Y)Largest decline over 3 years | -45.55% | -64.54% | +18.99% |
Max Drawdown (5Y)Largest decline over 5 years | -45.55% | -64.54% | +18.99% |
Max Drawdown (10Y)Largest decline over 10 years | -45.55% | -64.54% | +18.99% |
Current DrawdownCurrent decline from peak | -44.60% | -56.36% | +11.76% |
Average DrawdownAverage peak-to-trough decline | -9.04% | -13.78% | +4.74% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 24.78% | 34.02% | -9.24% |
Volatility
BR vs. NOW - Volatility Comparison
The current volatility for Broadridge Financial Solutions, Inc. (BR) is 8.82%, while ServiceNow, Inc (NOW) has a volatility of 25.56%. This indicates that BR experiences smaller price fluctuations and is considered to be less risky than NOW based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BR | NOW | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 8.82% | 25.56% | -16.74% |
Volatility (6M)Calculated over the trailing 6-month period | 21.61% | 47.01% | -25.40% |
Volatility (1Y)Calculated over the trailing 1-year period | 25.53% | 50.12% | -24.59% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 23.44% | 43.44% | -20.00% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 23.90% | 40.86% | -16.96% |
Dividends
BR vs. NOW - Dividend Comparison
BR's dividend yield for the trailing twelve months is around 2.69%, while NOW has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BR Broadridge Financial Solutions, Inc. | 2.69% | 1.66% | 1.49% | 1.48% | 2.04% | 1.33% | 1.46% | 1.66% | 1.77% | 1.53% | 1.90% | 2.12% |
NOW ServiceNow, Inc | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
BR vs. NOW - Financials Comparison
This section allows you to compare key financial metrics between Broadridge Financial Solutions, Inc. and ServiceNow, Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BR vs. NOW - Profitability Comparison
BR - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Broadridge Financial Solutions, Inc. reported a gross profit of 626.90M and revenue of 1.95B. Therefore, the gross margin over that period was 32.1%.
NOW - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a gross profit of 2.83B and revenue of 3.77B. Therefore, the gross margin over that period was 75.1%.
BR - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Broadridge Financial Solutions, Inc. reported an operating income of 359.50M and revenue of 1.95B, resulting in an operating margin of 18.4%.
NOW - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported an operating income of 503.00M and revenue of 3.77B, resulting in an operating margin of 13.3%.
BR - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Broadridge Financial Solutions, Inc. reported a net income of 276.30M and revenue of 1.95B, resulting in a net margin of 14.1%.
NOW - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a net income of 469.00M and revenue of 3.77B, resulting in a net margin of 12.4%.
Frequently Asked Questions
BR and NOW have a correlation of 0.42, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
NOW has higher volatility (25.56%) compared to BR (8.82%). In terms of maximum drawdown, BR dropped -59.02% vs NOW's -64.54%.
NOW currently has the higher Sharpe Ratio (-0.99 vs -1.51), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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