BKNG vs. HLT
BKNG (Booking Holdings Inc.) and HLT (Hilton Worldwide Holdings Inc.) are both stocks. Both are in the Consumer Cyclical sector — BKNG in Travel Services, HLT in Lodging. Over the past 10 years, BKNG returned 12.44%/yr vs 48.93%/yr for HLT. A 0.53 correlation means they provide meaningful diversification when combined.
Performance
BKNG vs. HLT - Performance Comparison
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Returns By Period
In the year-to-date period, BKNG achieves a -22.63% return, which is significantly lower than HLT's 20.55% return. Over the past 10 years, BKNG has underperformed HLT with an annualized return of 12.44%, while HLT has yielded a comparatively higher 48.93% annualized return.
BKNG
- 1D
- 0.83%
- 1M
- 7.28%
- YTD
- -22.63%
- 6M
- -21.85%
- 1Y
- -21.52%
- 3Y*
- 17.23%
- 5Y*
- 12.82%
- 10Y*
- 12.44%
HLT
- 1D
- 1.20%
- 1M
- 9.47%
- YTD
- 20.55%
- 6M
- 23.56%
- 1Y
- 42.14%
- 3Y*
- 34.51%
- 5Y*
- 22.21%
- 10Y*
- 48.93%
BKNG vs. HLT - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BKNG Booking Holdings Inc. | -22.63% | 8.59% | 41.31% | 76.02% | -16.00% | 7.72% | 8.45% | 19.24% | -0.88% | 18.53% |
HLT Hilton Worldwide Holdings Inc. | 20.55% | 16.49% | 36.11% | 44.68% | -18.72% | 40.20% | 0.47% | 55.48% | -9.40% | 829.98% |
Correlation
The correlation between BKNG and HLT is 0.39, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.39 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.51 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.60 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.54 |
Correlation (All Time) Calculated using the full available price history since Dec 12, 2013 | 0.53 |
The correlation between BKNG and HLT shifts across timeframes, from 0.39 (1 year) to 0.60 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
BKNG:
$130.96B
HLT:
$80.26B
BKNG:
$7.60
HLT:
$6.50
BKNG:
21.71
HLT:
53.23
BKNG:
0.32
HLT:
0.86
BKNG:
4.82
HLT:
6.68
BKNG:
$27.69B
HLT:
$12.28B
BKNG:
$22.16B
HLT:
$5.44B
BKNG:
$9.27B
HLT:
$3.00B
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Return for Risk
BKNG vs. HLT — Risk / Return Rank
BKNG
HLT
BKNG vs. HLT - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Booking Holdings Inc. (BKNG) and Hilton Worldwide Holdings Inc. (HLT). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BKNG | HLT | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -2.42 | ||
| Sortino ratioReturn per unit of downside risk | -3.35 | ||
| Omega ratioGain probability vs. loss probability | 0.89 | 1.29 | -0.40 |
| Calmar ratioReturn relative to maximum drawdown | -0.72 | 3.75 | -4.46 |
| Martin ratioReturn relative to average drawdown | -1.36 | 8.72 | -10.08 |
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Drawdowns
BKNG vs. HLT - Drawdown Comparison
The maximum BKNG drawdown since its inception was -99.32%, which is greater than HLT's maximum drawdown of -50.82%. Use the drawdown chart below to compare losses from any high point for BKNG and HLT.
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Drawdown Indicators
| BKNG | HLT | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -99.32% | -50.82% | -48.50% |
Max Drawdown (1Y)Largest decline over 1 year | -33.35% | -10.29% | -23.06% |
Max Drawdown (3Y)Largest decline over 3 years | -33.35% | -26.35% | -7.00% |
Max Drawdown (5Y)Largest decline over 5 years | -39.53% | -32.65% | -6.88% |
Max Drawdown (10Y)Largest decline over 10 years | -47.77% | -50.82% | +3.05% |
Current DrawdownCurrent decline from peak | -28.50% | 0.00% | -28.50% |
Average DrawdownAverage peak-to-trough decline | -47.05% | -9.71% | -37.34% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 17.53% | 4.42% | +13.11% |
Volatility
BKNG vs. HLT - Volatility Comparison
Booking Holdings Inc. (BKNG) and Hilton Worldwide Holdings Inc. (HLT) have volatilities of 6.54% and 6.84%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BKNG | HLT | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.54% | 6.84% | -0.30% |
Volatility (6M)Calculated over the trailing 6-month period | 26.83% | 17.39% | +9.44% |
Volatility (1Y)Calculated over the trailing 1-year period | 31.94% | 23.16% | +8.78% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 32.26% | 27.06% | +5.20% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 32.45% | 180.96% | -148.51% |
Dividends
BKNG vs. HLT - Dividend Comparison
BKNG's dividend yield for the trailing twelve months is around 0.97%, more than HLT's 0.17% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BKNG Booking Holdings Inc. | 0.97% | 0.72% | 0.70% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
HLT Hilton Worldwide Holdings Inc. | 0.17% | 0.21% | 0.24% | 0.33% | 0.36% | 0.00% | 0.13% | 0.54% | 0.84% | 31.40% | 1.03% | 0.65% |
Financials
BKNG vs. HLT - Financials Comparison
This section allows you to compare key financial metrics between Booking Holdings Inc. and Hilton Worldwide Holdings Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BKNG vs. HLT - Profitability Comparison
BKNG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a gross profit of 0.00 and revenue of 5.53B. Therefore, the gross margin over that period was 0.0%.
HLT - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Hilton Worldwide Holdings Inc. reported a gross profit of 1.18B and revenue of 2.94B. Therefore, the gross margin over that period was 40.3%.
BKNG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported an operating income of 1.27B and revenue of 5.53B, resulting in an operating margin of 23.0%.
HLT - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Hilton Worldwide Holdings Inc. reported an operating income of 678.00M and revenue of 2.94B, resulting in an operating margin of 23.1%.
BKNG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a net income of 1.08B and revenue of 5.53B, resulting in a net margin of 19.6%.
HLT - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Hilton Worldwide Holdings Inc. reported a net income of 385.00M and revenue of 2.94B, resulting in a net margin of 13.1%.
Frequently Asked Questions
BKNG and HLT have a correlation of 0.39, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HLT has higher volatility (6.84%) compared to BKNG (6.54%). In terms of maximum drawdown, BKNG dropped -99.32% vs HLT's -50.82%.
HLT currently has the higher Sharpe Ratio (1.67 vs -0.75), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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