BILI vs. BIDU

Last updated Apr 1, 2026

Compare and contrast key facts about Bilibili Inc. (BILI) and Baidu, Inc. (BIDU).

Performance

BILI vs. BIDU - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Bilibili Inc. (BILI) and Baidu, Inc. (BIDU). The values are adjusted to include any dividend payments, if applicable.

BILI vs. BIDU - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018
BILI Bilibili Inc.	-8.26%	35.78%	48.81%	-48.63%	-48.94%	-45.87%	360.37%	27.62%	29.80%
BIDU Baidu, Inc.	-14.73%	54.98%	-29.20%	4.12%	-23.13%	-31.19%	71.08%	-20.30%	-28.91%

Fundamentals

Market Cap BILI : $10.32B BIDU : $38.41B
EPS BILI : $2.64 BIDU : $16.36
PE Ratio BILI : 8.56 BIDU : 6.81
PS Ratio BILI : 0.34 BIDU : 0.29
PB Ratio BILI : 0.66 BIDU : 0.14
Total Revenue (TTM) BILI : $30.23B BIDU : $129.08B
Gross Profit (TTM) BILI : $11.11B BIDU : $56.64B
EBITDA (TTM) BILI : $1.84B BIDU : $31.12B

Returns By Period

In the year-to-date period, BILI achieves a -8.26% return, which is significantly higher than BIDU's -14.73% return.

BILI

• 1D: 4.01%
• 1M: -19.14%
• YTD: -8.26%
• 6M: -19.69%
• 1Y: 18.05%
• 3Y*: -1.35%
• 5Y*: -27.42%
• 10Y*: —

BIDU

• 1D: 4.52%
• 1M: -10.46%
• YTD: -14.73%
• 6M: -15.44%
• 1Y: 21.07%
• 3Y*: -9.62%
• 5Y*: -12.70%
• 10Y*: -5.21%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

BILI vs. BIDU — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BILI

BILI Risk / Return Rank: 53
BILI Sharpe Ratio Rank: 55
BILI Sortino Ratio Rank: 53
BILI Omega Ratio Rank: 50
BILI Calmar Ratio Rank: 53
BILI Martin Ratio Rank: 55

BIDU

BIDU Risk / Return Rank: 56
BIDU Sharpe Ratio Rank: 58
BIDU Sortino Ratio Rank: 56
BIDU Omega Ratio Rank: 54
BIDU Calmar Ratio Rank: 56
BIDU Martin Ratio Rank: 58

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BILI vs. BIDU - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Bilibili Inc. (BILI) and Baidu, Inc. (BIDU). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BILI	BIDU	Difference
Sharpe ratio Return per unit of total volatility	0.35	0.45	-0.09
Sortino ratio Return per unit of downside risk	0.86	1.00	-0.14
Omega ratio Gain probability vs. loss probability	1.10	1.12	-0.02
Calmar ratio Return relative to maximum drawdown	0.44	0.56	-0.12
Martin ratio Return relative to average drawdown	1.22	1.52	-0.29
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BILI vs. BIDU - Sharpe Ratio Comparison

The current BILI Sharpe Ratio is 0.35, which is comparable to the BIDU Sharpe Ratio of 0.45. The chart below compares the historical Sharpe Ratios of BILI and BIDU, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BILI	BIDU	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.35	0.45	-0.09
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.35	-0.25	-0.10
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	-0.11	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.12	0.22	-0.10

Correlation

The correlation between BILI and BIDU is 0.61, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

BILI vs. BIDU - Dividend Comparison

Neither BILI nor BIDU has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

BILI vs. BIDU - Drawdown Comparison

The maximum BILI drawdown since its inception was -94.30%, which is greater than BIDU's maximum drawdown of -77.47%. Use the drawdown chart below to compare losses from any high point for BILI and BIDU.

Drawdown Indicators

	BILI	BIDU	Difference
Max Drawdown Largest peak-to-trough decline	-94.30%	-77.47%	-16.83%
Max Drawdown (1Y) Largest decline over 1 year	-39.62%	-34.41%	-5.21%
Max Drawdown (5Y) Largest decline over 5 years	-92.97%	-66.23%	-26.74%
Max Drawdown (10Y) Largest decline over 10 years	—	-77.47%	—
Current Drawdown Current decline from peak	-85.57%	-67.22%	-18.35%
Average Drawdown Average peak-to-trough decline	-57.26%	-35.30%	-21.96%
Ulcer Index Depth and duration of drawdowns from previous peaks	14.22%	12.75%	+1.47%

Volatility

BILI vs. BIDU - Volatility Comparison

Bilibili Inc. (BILI) has a higher volatility of 16.43% compared to Baidu, Inc. (BIDU) at 11.10%. This indicates that BILI's price experiences larger fluctuations and is considered to be riskier than BIDU based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BILI	BIDU	Difference
Volatility (1M) Calculated over the trailing 1-month period	16.43%	11.10%	+5.33%
Volatility (6M) Calculated over the trailing 6-month period	35.60%	34.50%	+1.10%
Volatility (1Y) Calculated over the trailing 1-year period	51.28%	47.50%	+3.78%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	79.40%	51.14%	+28.26%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	74.27%	45.89%	+28.38%

Financials

BILI vs. BIDU - Profitability Comparison

The chart below illustrates the profitability comparison between Bilibili Inc. and Baidu, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BILI - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Bilibili Inc. reported a gross profit of 3.07B and revenue of 8.21B. Therefore, the gross margin over that period was 37.5%.

BIDU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Baidu, Inc. reported a gross profit of 14.46B and revenue of 32.74B. Therefore, the gross margin over that period was 44.2%.

BILI - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Bilibili Inc. reported an operating income of 496.93M and revenue of 8.21B, resulting in an operating margin of 6.1%.

BIDU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Baidu, Inc. reported an operating income of 1.48B and revenue of 32.74B, resulting in an operating margin of 4.5%.

BILI - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Bilibili Inc. reported a net income of 506.31M and revenue of 8.21B, resulting in a net margin of 6.2%.

BIDU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Baidu, Inc. reported a net income of 1.78B and revenue of 32.74B, resulting in a net margin of 5.4%.