BIDU vs. AMZN

Last updated Apr 2, 2026

Compare and contrast key facts about Baidu, Inc. (BIDU) and Amazon.com, Inc (AMZN).

Performance

BIDU vs. AMZN - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Baidu, Inc. (BIDU) and Amazon.com, Inc (AMZN). The values are adjusted to include any dividend payments, if applicable.

BIDU vs. AMZN - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
BIDU Baidu, Inc.	-14.36%	54.98%	-29.20%	4.12%	-23.13%	-31.19%	71.08%	-20.30%	-32.28%	42.45%
AMZN Amazon.com, Inc	-8.77%	5.21%	44.39%	80.88%	-49.62%	2.38%	76.26%	23.03%	28.43%	55.96%

Fundamentals

Market Cap BIDU : $38.58B AMZN : $2.29T
EPS BIDU : $16.36 AMZN : $7.17
PE Ratio BIDU : 6.84 AMZN : 29.38
PEG Ratio BIDU : 0.30 AMZN : 0.71
PS Ratio BIDU : 0.30 AMZN : 3.18
PB Ratio BIDU : 0.14 AMZN : 5.56
Total Revenue (TTM) BIDU : $129.08B AMZN : $716.92B
Gross Profit (TTM) BIDU : $56.64B AMZN : $360.51B
EBITDA (TTM) BIDU : $31.12B AMZN : $143.56B

Returns By Period

In the year-to-date period, BIDU achieves a -14.36% return, which is significantly lower than AMZN's -8.77% return. Over the past 10 years, BIDU has underperformed AMZN with an annualized return of -5.17%, while AMZN has yielded a comparatively higher 21.54% annualized return.

BIDU

• 1D: 0.43%
• 1M: -9.44%
• YTD: -14.36%
• 6M: -18.58%
• 1Y: 22.12%
• 3Y*: -9.49%
• 5Y*: -12.62%
• 10Y*: -5.17%

AMZN

• 1D: 1.10%
• 1M: 1.05%
• YTD: -8.77%
• 6M: -4.56%
• 1Y: 9.57%
• 3Y*: 26.80%
• 5Y*: 5.91%
• 10Y*: 21.54%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

BIDU vs. AMZN — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BIDU

BIDU Risk / Return Rank: 55
BIDU Sharpe Ratio Rank: 57
BIDU Sortino Ratio Rank: 55
BIDU Omega Ratio Rank: 52
BIDU Calmar Ratio Rank: 56
BIDU Martin Ratio Rank: 57

AMZN

AMZN Risk / Return Rank: 49
AMZN Sharpe Ratio Rank: 51
AMZN Sortino Ratio Rank: 45
AMZN Omega Ratio Rank: 44
AMZN Calmar Ratio Rank: 53
AMZN Martin Ratio Rank: 53

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BIDU vs. AMZN - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Baidu, Inc. (BIDU) and Amazon.com, Inc (AMZN). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BIDU	AMZN	Difference
Sharpe ratio Return per unit of total volatility	0.47	0.27	+0.19
Sortino ratio Return per unit of downside risk	1.03	0.65	+0.38
Omega ratio Gain probability vs. loss probability	1.12	1.08	+0.04
Calmar ratio Return relative to maximum drawdown	0.63	0.49	+0.14
Martin ratio Return relative to average drawdown	1.67	1.17	+0.50
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BIDU vs. AMZN - Sharpe Ratio Comparison

The current BIDU Sharpe Ratio is 0.47, which is higher than the AMZN Sharpe Ratio of 0.27. The chart below compares the historical Sharpe Ratios of BIDU and AMZN, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BIDU	AMZN	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.47	0.27	+0.19
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.25	0.17	-0.42
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.11	0.66	-0.78
Sharpe Ratio (All Time) Calculated using the full available price history	0.22	0.55	-0.33

Correlation

The correlation between BIDU and AMZN is 0.41, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

BIDU vs. AMZN - Dividend Comparison

Neither BIDU nor AMZN has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

BIDU vs. AMZN - Drawdown Comparison

The maximum BIDU drawdown since its inception was -77.47%, smaller than the maximum AMZN drawdown of -94.40%. Use the drawdown chart below to compare losses from any high point for BIDU and AMZN.

Drawdown Indicators

	BIDU	AMZN	Difference
Max Drawdown Largest peak-to-trough decline	-77.47%	-94.40%	+16.93%
Max Drawdown (1Y) Largest decline over 1 year	-34.41%	-21.74%	-12.67%
Max Drawdown (5Y) Largest decline over 5 years	-66.23%	-56.15%	-10.08%
Max Drawdown (10Y) Largest decline over 10 years	-77.47%	-56.15%	-21.32%
Current Drawdown Current decline from peak	-67.08%	-17.10%	-49.98%
Average Drawdown Average peak-to-trough decline	-35.31%	-28.27%	-7.04%
Ulcer Index Depth and duration of drawdowns from previous peaks	12.89%	9.09%	+3.80%

Volatility

BIDU vs. AMZN - Volatility Comparison

Baidu, Inc. (BIDU) has a higher volatility of 10.50% compared to Amazon.com, Inc (AMZN) at 9.64%. This indicates that BIDU's price experiences larger fluctuations and is considered to be riskier than AMZN based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BIDU	AMZN	Difference
Volatility (1M) Calculated over the trailing 1-month period	10.50%	9.64%	+0.86%
Volatility (6M) Calculated over the trailing 6-month period	34.43%	22.65%	+11.78%
Volatility (1Y) Calculated over the trailing 1-year period	47.48%	35.01%	+12.47%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	51.14%	35.31%	+15.83%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	45.88%	32.51%	+13.37%

Financials

BIDU vs. AMZN - Profitability Comparison

The chart below illustrates the profitability comparison between Baidu, Inc. and Amazon.com, Inc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BIDU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Baidu, Inc. reported a gross profit of 14.46B and revenue of 32.74B. Therefore, the gross margin over that period was 44.2%.

AMZN - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Amazon.com, Inc reported a gross profit of 103.43B and revenue of 213.39B. Therefore, the gross margin over that period was 48.5%.

BIDU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Baidu, Inc. reported an operating income of 1.48B and revenue of 32.74B, resulting in an operating margin of 4.5%.

AMZN - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Amazon.com, Inc reported an operating income of 24.98B and revenue of 213.39B, resulting in an operating margin of 11.7%.

BIDU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Baidu, Inc. reported a net income of 1.78B and revenue of 32.74B, resulting in a net margin of 5.4%.

AMZN - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Amazon.com, Inc reported a net income of 21.19B and revenue of 213.39B, resulting in a net margin of 9.9%.