APP vs. BKNG
APP (AppLovin Corporation) and BKNG (Booking Holdings Inc.) are both stocks. APP operates in Advertising Agencies (Communication Services), while BKNG operates in Travel Services (Consumer Cyclical). Over the past 5 years, APP returned 43.23%/yr vs 12.82%/yr for BKNG. At a 0.38 correlation, their price movements are largely independent.
Performance
APP vs. BKNG - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, APP achieves a -26.28% return, which is significantly lower than BKNG's -22.63% return.
APP
- 1D
- 3.80%
- 1M
- 9.53%
- YTD
- -26.28%
- 6M
- -25.93%
- 1Y
- 30.53%
- 3Y*
- 180.45%
- 5Y*
- 43.23%
- 10Y*
- —
BKNG
- 1D
- 0.83%
- 1M
- 6.66%
- YTD
- -22.63%
- 6M
- -21.85%
- 1Y
- -23.87%
- 3Y*
- 17.23%
- 5Y*
- 12.82%
- 10Y*
- 12.44%
APP vs. BKNG - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
APP AppLovin Corporation | -26.28% | 108.08% | 712.62% | 278.44% | -88.83% | 34.66% |
BKNG Booking Holdings Inc. | -22.63% | 8.59% | 41.31% | 76.02% | -16.00% | -2.24% |
Correlation
The correlation between APP and BKNG is 0.28, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.28 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.35 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.38 |
Correlation (All Time) Calculated using the full available price history since Apr 15, 2021 | 0.38 |
The correlation between APP and BKNG shifts across timeframes, from 0.28 (1 year) to 0.38 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
APP:
$168.27B
BKNG:
$130.96B
APP:
$11.64
BKNG:
$7.60
APP:
42.68
BKNG:
21.71
APP:
0.13
BKNG:
0.32
APP:
27.44
BKNG:
4.82
APP:
$6.16B
BKNG:
$27.69B
APP:
$5.45B
BKNG:
$22.16B
APP:
$4.87B
BKNG:
$9.27B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
APP vs. BKNG — Risk / Return Rank
APP
BKNG
APP vs. BKNG - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for AppLovin Corporation (APP) and Booking Holdings Inc. (BKNG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| APP | BKNG | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +1.18 | ||
| Sortino ratioReturn per unit of downside risk | +1.95 | ||
| Omega ratioGain probability vs. loss probability | 1.13 | 0.89 | +0.25 |
| Calmar ratioReturn relative to maximum drawdown | 0.61 | -0.72 | +1.33 |
| Martin ratioReturn relative to average drawdown | 1.22 | -1.36 | +2.59 |
Loading charts...
Drawdowns
APP vs. BKNG - Drawdown Comparison
The maximum APP drawdown since its inception was -91.90%, smaller than the maximum BKNG drawdown of -99.32%. Use the drawdown chart below to compare losses from any high point for APP and BKNG.
Loading charts...
Drawdown Indicators
| APP | BKNG | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -91.90% | -99.32% | +7.42% |
Max Drawdown (1Y)Largest decline over 1 year | -49.99% | -33.35% | -16.64% |
Max Drawdown (3Y)Largest decline over 3 years | -57.00% | -33.35% | -23.65% |
Max Drawdown (5Y)Largest decline over 5 years | -91.90% | -39.53% | -52.37% |
Max Drawdown (10Y)Largest decline over 10 years | — | -47.77% | — |
Current DrawdownCurrent decline from peak | -32.28% | -28.50% | -3.78% |
Average DrawdownAverage peak-to-trough decline | -42.52% | -47.05% | +4.53% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 25.10% | 17.53% | +7.57% |
Volatility
APP vs. BKNG - Volatility Comparison
AppLovin Corporation (APP) has a higher volatility of 20.54% compared to Booking Holdings Inc. (BKNG) at 6.54%. This indicates that APP's price experiences larger fluctuations and is considered to be riskier than BKNG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| APP | BKNG | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 20.54% | 6.54% | +14.00% |
Volatility (6M)Calculated over the trailing 6-month period | 58.87% | 26.83% | +32.04% |
Volatility (1Y)Calculated over the trailing 1-year period | 71.03% | 31.94% | +39.09% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 77.84% | 32.26% | +45.58% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 77.53% | 32.45% | +45.08% |
Dividends
APP vs. BKNG - Dividend Comparison
APP has not paid dividends to shareholders, while BKNG's dividend yield for the trailing twelve months is around 0.97%.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
APP AppLovin Corporation | 0.00% | 0.00% | 0.00% |
BKNG Booking Holdings Inc. | 0.97% | 0.72% | 0.70% |
Financials
APP vs. BKNG - Financials Comparison
This section allows you to compare key financial metrics between AppLovin Corporation and Booking Holdings Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
APP vs. BKNG - Profitability Comparison
APP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a gross profit of 1.64B and revenue of 1.84B. Therefore, the gross margin over that period was 89.0%.
BKNG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a gross profit of 0.00 and revenue of 5.53B. Therefore, the gross margin over that period was 0.0%.
APP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported an operating income of 1.44B and revenue of 1.84B, resulting in an operating margin of 78.2%.
BKNG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported an operating income of 1.27B and revenue of 5.53B, resulting in an operating margin of 23.0%.
APP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a net income of 1.21B and revenue of 1.84B, resulting in a net margin of 65.4%.
BKNG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a net income of 1.08B and revenue of 5.53B, resulting in a net margin of 19.6%.
Frequently Asked Questions
APP and BKNG have a correlation of 0.28, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
APP has higher volatility (20.54%) compared to BKNG (6.54%). In terms of maximum drawdown, APP dropped -91.90% vs BKNG's -99.32%.
APP currently has the higher Sharpe Ratio (0.43 vs -0.75), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for APP and BKNG
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer