SPOT vs. NOW
SPOT (Spotify Technology S.A.) and NOW (ServiceNow, Inc) are both stocks. SPOT operates in Internet Content & Information (Communication Services), while NOW operates in Software - Application (Technology). Over the past 5 years, SPOT returned 16.18%/yr vs 4.20%/yr for NOW. At a 0.45 correlation, their price movements are largely independent.
Performance
SPOT vs. NOW - Performance Comparison
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Returns By Period
In the year-to-date period, SPOT achieves a -13.36% return, which is significantly higher than NOW's -25.46% return.
SPOT
- 1D
- 1.24%
- 1M
- 20.42%
- YTD
- -13.36%
- 6M
- -12.09%
- 1Y
- -29.36%
- 3Y*
- 49.53%
- 5Y*
- 16.18%
- 10Y*
- —
NOW
- 1D
- 1.55%
- 1M
- 25.24%
- YTD
- -25.46%
- 6M
- -33.11%
- 1Y
- -44.58%
- 3Y*
- 2.25%
- 5Y*
- 4.20%
- 10Y*
- 22.66%
SPOT vs. NOW - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|---|---|
SPOT Spotify Technology S.A. | -13.36% | 29.80% | 138.08% | 138.01% | -66.27% | -25.62% | 110.40% | 31.76% | -23.83% |
NOW ServiceNow, Inc | -25.46% | -27.75% | 50.05% | 81.96% | -40.18% | 17.93% | 94.97% | 58.56% | 10.06% |
Correlation
The correlation between SPOT and NOW is 0.24, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.24 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.38 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.48 |
Correlation (All Time) Calculated using the full available price history since Apr 4, 2018 | 0.45 |
Over the past year, the correlation between SPOT and NOW has dropped to 0.24 - well below their long-term average of 0.45, suggesting their price drivers have been diverging.
Fundamentals
SPOT:
$105.30B
NOW:
$118.76B
SPOT:
$12.94
NOW:
$1.68
SPOT:
38.89
NOW:
67.97
SPOT:
0.43
NOW:
0.57
SPOT:
6.01
NOW:
8.56
SPOT:
13.13
NOW:
8.75
SPOT:
$17.60B
NOW:
$13.96B
SPOT:
$5.68B
NOW:
$10.69B
SPOT:
$2.75B
NOW:
$2.80B
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Return for Risk
SPOT vs. NOW — Risk / Return Rank
SPOT
NOW
SPOT vs. NOW - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Spotify Technology S.A. (SPOT) and ServiceNow, Inc (NOW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| SPOT | NOW | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.25 | ||
| Sortino ratioReturn per unit of downside risk | +0.48 | ||
| Omega ratioGain probability vs. loss probability | 0.90 | 0.84 | +0.06 |
| Calmar ratioReturn relative to maximum drawdown | -0.63 | -0.74 | +0.11 |
| Martin ratioReturn relative to average drawdown | -1.10 | -1.33 | +0.24 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| SPOT | NOW | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -0.65 | -0.90 | +0.25 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | 0.34 | 0.10 | +0.24 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | — | 0.56 | — |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.34 | 0.61 | -0.27 |
Drawdowns
SPOT vs. NOW - Drawdown Comparison
The maximum SPOT drawdown since its inception was -80.51%, which is greater than NOW's maximum drawdown of -64.54%. Use the drawdown chart below to compare losses from any high point for SPOT and NOW.
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Drawdown Indicators
| SPOT | NOW | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -80.51% | -64.54% | -15.97% |
Max Drawdown (1Y)Largest decline over 1 year | -46.80% | -60.28% | +13.48% |
Max Drawdown (3Y)Largest decline over 3 years | -46.80% | -64.54% | +17.74% |
Max Drawdown (5Y)Largest decline over 5 years | -76.39% | -64.54% | -11.85% |
Max Drawdown (10Y)Largest decline over 10 years | — | -64.54% | — |
Current DrawdownCurrent decline from peak | -35.16% | -51.22% | +16.06% |
Average DrawdownAverage peak-to-trough decline | -30.81% | -13.74% | -17.07% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 26.76% | 33.44% | -6.68% |
Volatility
SPOT vs. NOW - Volatility Comparison
The current volatility for Spotify Technology S.A. (SPOT) is 15.97%, while ServiceNow, Inc (NOW) has a volatility of 24.74%. This indicates that SPOT experiences smaller price fluctuations and is considered to be less risky than NOW based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| SPOT | NOW | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 15.97% | 24.74% | -8.77% |
Volatility (6M)Calculated over the trailing 6-month period | 37.40% | 46.58% | -9.18% |
Volatility (1Y)Calculated over the trailing 1-year period | 45.30% | 49.79% | -4.49% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 47.60% | 43.41% | +4.19% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 47.26% | 40.82% | +6.44% |
Dividends
SPOT vs. NOW - Dividend Comparison
Neither SPOT nor NOW has paid dividends to shareholders.
Financials
SPOT vs. NOW - Financials Comparison
This section allows you to compare key financial metrics between Spotify Technology S.A. and ServiceNow, Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
SPOT vs. NOW - Profitability Comparison
SPOT - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Spotify Technology S.A. reported a gross profit of 1.51B and revenue of 4.61B. Therefore, the gross margin over that period was 32.9%.
NOW - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a gross profit of 2.83B and revenue of 3.77B. Therefore, the gross margin over that period was 75.1%.
SPOT - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Spotify Technology S.A. reported an operating income of 726.76M and revenue of 4.61B, resulting in an operating margin of 15.8%.
NOW - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported an operating income of 503.00M and revenue of 3.77B, resulting in an operating margin of 13.3%.
SPOT - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Spotify Technology S.A. reported a net income of 732.86M and revenue of 4.61B, resulting in a net margin of 15.9%.
NOW - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a net income of 469.00M and revenue of 3.77B, resulting in a net margin of 12.4%.
Frequently Asked Questions
SPOT and NOW have a correlation of 0.24, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
NOW has higher volatility (24.74%) compared to SPOT (15.97%). In terms of maximum drawdown, SPOT dropped -80.51% vs NOW's -64.54%.
SPOT currently has the higher Sharpe Ratio (-0.65 vs -0.90), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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