SJM vs. BF-B
SJM (The J. M. Smucker Company) and BF-B (Brown-Forman Corporation) are both stocks. Both are in the Consumer Defensive sector — SJM in Packaged Foods, BF-B in Beverages - Wineries & Distilleries. Over the past 10 years, SJM returned 1.01%/yr vs -1.85%/yr for BF-B. At a 0.30 correlation, their price movements are largely independent.
Performance
SJM vs. BF-B - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, SJM achieves a 21.63% return, which is significantly higher than BF-B's 5.51% return. Over the past 10 years, SJM has outperformed BF-B with an annualized return of 1.01%, while BF-B has yielded a comparatively lower -1.85% annualized return.
SJM
- 1D
- -0.29%
- 1M
- 16.77%
- YTD
- 21.63%
- 6M
- 17.12%
- 1Y
- 24.64%
- 3Y*
- -4.77%
- 5Y*
- 0.30%
- 10Y*
- 1.01%
BF-B
- 1D
- 1.24%
- 1M
- 4.15%
- YTD
- 5.51%
- 6M
- -10.61%
- 1Y
- 2.34%
- 3Y*
- -23.61%
- 5Y*
- -16.79%
- 10Y*
- -1.85%
SJM vs. BF-B - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
SJM The J. M. Smucker Company | 21.63% | -7.56% | -9.61% | -17.79% | 20.06% | 21.05% | 14.50% | 14.90% | -22.58% | -0.49% |
BF-B Brown-Forman Corporation | 5.51% | -29.29% | -32.23% | -11.91% | -8.86% | -6.07% | 18.67% | 43.78% | -10.98% | 55.01% |
Correlation
The correlation between SJM and BF-B is 0.37, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.37 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.38 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.38 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.34 |
Correlation (All Time) Calculated using the full available price history since Oct 31, 1994 | 0.30 |
Fundamentals
SJM:
-$1.30
BF-B:
$1.71
SJM:
1.37
BF-B:
3.27
SJM:
$9.05B
BF-B:
$3.91B
SJM:
$3.03B
BF-B:
$2.32B
SJM:
$360.20M
BF-B:
$1.19B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
SJM vs. BF-B — Risk / Return Rank
SJM
BF-B
SJM vs. BF-B - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The J. M. Smucker Company (SJM) and Brown-Forman Corporation (BF-B). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| SJM | BF-B | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.83 | ||
| Sortino ratioReturn per unit of downside risk | +1.17 | ||
| Omega ratioGain probability vs. loss probability | 1.18 | 1.05 | +0.14 |
| Calmar ratioReturn relative to maximum drawdown | 1.08 | 0.09 | +0.99 |
| Martin ratioReturn relative to average drawdown | 2.64 | 0.21 | +2.43 |
Loading charts...
Drawdowns
SJM vs. BF-B - Drawdown Comparison
The maximum SJM drawdown since its inception was -45.67%, smaller than the maximum BF-B drawdown of -68.96%. Use the drawdown chart below to compare losses from any high point for SJM and BF-B.
Loading charts...
Drawdown Indicators
| SJM | BF-B | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -45.67% | -68.96% | +23.29% |
Max Drawdown (1Y)Largest decline over 1 year | -22.82% | -25.48% | +2.66% |
Max Drawdown (3Y)Largest decline over 3 years | -35.16% | -65.65% | +30.49% |
Max Drawdown (5Y)Largest decline over 5 years | -38.11% | -68.31% | +30.20% |
Max Drawdown (10Y)Largest decline over 10 years | -38.11% | -68.96% | +30.85% |
Current DrawdownCurrent decline from peak | -18.58% | -62.90% | +44.32% |
Average DrawdownAverage peak-to-trough decline | -13.48% | -11.62% | -1.86% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 9.36% | 11.15% | -1.79% |
Volatility
SJM vs. BF-B - Volatility Comparison
The J. M. Smucker Company (SJM) has a higher volatility of 12.38% compared to Brown-Forman Corporation (BF-B) at 7.06%. This indicates that SJM's price experiences larger fluctuations and is considered to be riskier than BF-B based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| SJM | BF-B | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 12.38% | 7.06% | +5.32% |
Volatility (6M)Calculated over the trailing 6-month period | 20.78% | 31.18% | -10.40% |
Volatility (1Y)Calculated over the trailing 1-year period | 27.74% | 38.27% | -10.53% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 24.31% | 29.83% | -5.52% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 24.46% | 28.01% | -3.55% |
Dividends
SJM vs. BF-B - Dividend Comparison
SJM's dividend yield for the trailing twelve months is around 3.78%, more than BF-B's 3.40% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 3.40% | 3.49% | 2.32% | 1.46% | 1.17% | 2.37% | 0.88% | 0.99% | 3.10% | 1.09% | 1.54% | 1.29% |
SJM The J. M. Smucker Company | 3.78% | 4.46% | 3.89% | 3.29% | 2.54% | 2.78% | 3.08% | 3.32% | 3.49% | 2.46% | 2.22% | 2.12% |
Financials
SJM vs. BF-B - Financials Comparison
This section allows you to compare key financial metrics between The J. M. Smucker Company and Brown-Forman Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
SJM vs. BF-B - Profitability Comparison
SJM - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The J. M. Smucker Company reported a gross profit of 941.10M and revenue of 2.27B. Therefore, the gross margin over that period was 41.5%.
BF-B - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.
SJM - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The J. M. Smucker Company reported an operating income of -542.70M and revenue of 2.27B, resulting in an operating margin of -23.9%.
BF-B - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Brown-Forman Corporation reported an operating income of 343.00M and revenue of 1.06B, resulting in an operating margin of 32.5%.
SJM - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The J. M. Smucker Company reported a net income of 388.10M and revenue of 2.27B, resulting in a net margin of 17.1%.
BF-B - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.
Frequently Asked Questions
SJM and BF-B have a correlation of 0.37, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
SJM has higher volatility (12.38%) compared to BF-B (7.06%). In terms of maximum drawdown, SJM dropped -45.67% vs BF-B's -68.96%.
SJM currently has the higher Sharpe Ratio (0.89 vs 0.06), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for SJM and BF-B
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer