PRU vs. ITUB
PRU (Prudential Financial, Inc.) and ITUB (Itaú Unibanco Holding S.A.) are both stocks. Both are in the Financial Services sector — PRU in Insurance - Life, ITUB in Banks - Regional. Over the past 10 years, PRU returned 9.04%/yr vs 18.25%/yr for ITUB. At a 0.38 correlation, their price movements are largely independent.
Performance
PRU vs. ITUB - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, PRU achieves a -1.25% return, which is significantly lower than ITUB's 12.88% return. Over the past 10 years, PRU has underperformed ITUB with an annualized return of 9.04%, while ITUB has yielded a comparatively higher 18.25% annualized return.
PRU
- 1D
- 1.87%
- 1M
- 7.42%
- YTD
- -1.25%
- 6M
- -4.69%
- 1Y
- 9.05%
- 3Y*
- 13.33%
- 5Y*
- 5.57%
- 10Y*
- 9.04%
ITUB
- 1D
- 1.01%
- 1M
- 1.83%
- YTD
- 12.88%
- 6M
- 13.72%
- 1Y
- 35.09%
- 3Y*
- 26.58%
- 5Y*
- 23.47%
- 10Y*
- 18.25%
PRU vs. ITUB - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
PRU Prudential Financial, Inc. | -1.25% | 0.18% | 19.46% | 10.09% | -3.86% | 45.32% | -11.40% | 20.10% | -26.46% | 13.65% |
ITUB Itaú Unibanco Holding S.A. | 12.88% | 86.06% | -23.49% | 54.53% | 30.82% | -6.05% | -30.47% | 8.46% | 12.68% | 30.90% |
Correlation
The correlation between PRU and ITUB is 0.28, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.28 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.26 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.34 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.34 |
Correlation (All Time) Calculated using the full available price history since Feb 25, 2002 | 0.38 |
The correlation between PRU and ITUB shifts across timeframes, from 0.26 (3 years) to 0.38 (all time), reflecting how their relationship changes across market environments.
Fundamentals
PRU:
$37.91B
ITUB:
$88.83B
PRU:
$9.85
ITUB:
R$4.00
PRU:
11.01
ITUB:
10.19
PRU:
0.46
ITUB:
1.01
PRU:
0.80
ITUB:
1.21
PRU:
$47.43B
ITUB:
R$384.43B
PRU:
$14.72B
ITUB:
R$131.20B
PRU:
$4.02B
ITUB:
R$54.38B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
PRU vs. ITUB — Risk / Return Rank
PRU
ITUB
PRU vs. ITUB - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Prudential Financial, Inc. (PRU) and Itaú Unibanco Holding S.A. (ITUB). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| PRU | ITUB | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.73 | ||
| Sortino ratioReturn per unit of downside risk | -1.00 | ||
| Omega ratioGain probability vs. loss probability | 1.09 | 1.20 | -0.11 |
| Calmar ratioReturn relative to maximum drawdown | 0.42 | 1.64 | -1.21 |
| Martin ratioReturn relative to average drawdown | 0.92 | 4.32 | -3.41 |
Loading charts...
Drawdowns
PRU vs. ITUB - Drawdown Comparison
The maximum PRU drawdown since its inception was -88.53%, which is greater than ITUB's maximum drawdown of -69.35%. Use the drawdown chart below to compare losses from any high point for PRU and ITUB.
Loading charts...
Drawdown Indicators
| PRU | ITUB | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -88.53% | -69.35% | -19.18% |
Max Drawdown (1Y)Largest decline over 1 year | -21.46% | -21.53% | +0.07% |
Max Drawdown (3Y)Largest decline over 3 years | -25.66% | -28.17% | +2.51% |
Max Drawdown (5Y)Largest decline over 5 years | -33.11% | -31.59% | -1.52% |
Max Drawdown (10Y)Largest decline over 10 years | -65.89% | -61.96% | -3.93% |
Current DrawdownCurrent decline from peak | -9.47% | -15.62% | +6.15% |
Average DrawdownAverage peak-to-trough decline | -18.31% | -21.01% | +2.70% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 9.90% | 8.14% | +1.76% |
Volatility
PRU vs. ITUB - Volatility Comparison
The current volatility for Prudential Financial, Inc. (PRU) is 6.05%, while Itaú Unibanco Holding S.A. (ITUB) has a volatility of 9.45%. This indicates that PRU experiences smaller price fluctuations and is considered to be less risky than ITUB based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| PRU | ITUB | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.05% | 9.45% | -3.40% |
Volatility (6M)Calculated over the trailing 6-month period | 17.48% | 25.03% | -7.55% |
Volatility (1Y)Calculated over the trailing 1-year period | 22.66% | 31.11% | -8.45% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 25.83% | 33.91% | -8.08% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 31.83% | 38.44% | -6.61% |
Dividends
PRU vs. ITUB - Dividend Comparison
PRU's dividend yield for the trailing twelve months is around 5.07%, less than ITUB's 7.27% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
ITUB Itaú Unibanco Holding S.A. | 7.27% | 11.26% | 9.20% | 3.61% | 4.21% | 29.81% | 4.80% | 8.21% | 6.93% | 3.35% | 15.63% | 3.89% |
PRU Prudential Financial, Inc. | 5.07% | 4.78% | 4.39% | 4.82% | 4.83% | 4.25% | 5.64% | 4.27% | 4.41% | 2.61% | 2.69% | 3.00% |
Financials
PRU vs. ITUB - Financials Comparison
This section allows you to compare key financial metrics between Prudential Financial, Inc. and Itaú Unibanco Holding S.A.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
Frequently Asked Questions
PRU and ITUB have a correlation of 0.28, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
ITUB has higher volatility (9.45%) compared to PRU (6.05%). In terms of maximum drawdown, PRU dropped -88.53% vs ITUB's -69.35%.
ITUB currently has the higher Sharpe Ratio (1.13 vs 0.40), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for PRU and ITUB
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer