PRU vs. BTI
PRU (Prudential Financial, Inc.) and BTI (British American Tobacco p.l.c.) are both stocks. PRU operates in Insurance - Life (Financial Services), while BTI operates in Tobacco (Consumer Defensive). Over the past 10 years, PRU returned 9.39%/yr vs 6.92%/yr for BTI. At a 0.29 correlation, their price movements are largely independent.
Performance
PRU vs. BTI - Performance Comparison
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Returns By Period
In the year-to-date period, PRU achieves a 7.37% return, which is significantly lower than BTI's 13.53% return. Over the past 10 years, PRU has outperformed BTI with an annualized return of 9.39%, while BTI has yielded a comparatively lower 6.92% annualized return.
PRU
- 1D
- -0.92%
- 1M
- 10.74%
- 6M
- 8.51%
- YTD
- 7.37%
- 1Y
- 20.44%
- 3Y*
- 13.03%
- 5Y*
- 8.25%
- 10Y*
- 9.39%
- ALL TIME*
- 9.17%
BTI
- 1D
- -0.56%
- 1M
- 7.55%
- 6M
- 10.41%
- YTD
- 13.53%
- 1Y
- 28.09%
- 3Y*
- 31.93%
- 5Y*
- 19.24%
- 10Y*
- 6.92%
- ALL TIME*
- 17.77%
PRU vs. BTI - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
PRU Prudential Financial, Inc. | 7.37% | 0.18% | 19.46% | 10.09% | -3.86% | 45.32% | -11.40% | 20.10% | -26.46% | 13.65% |
BTI British American Tobacco p.l.c. | 13.53% | 65.81% | 35.44% | -19.97% | 14.91% | 7.95% | -4.73% | 42.97% | -49.35% | 24.40% |
Correlation
The correlation between PRU and BTI is 0.13, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.13 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.19 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.28 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.26 |
Correlation (All Time) Calculated using the full available price history since Dec 13, 2001 | 0.29 |
The correlation between PRU and BTI shifts across timeframes, from 0.13 (1 year) to 0.29 (all time), reflecting how their relationship changes across market environments.
Fundamentals
PRU:
$40.97B
BTI:
$135.25B
PRU:
$9.88
BTI:
£4.94
PRU:
11.94
BTI:
9.41
PRU:
0.49
BTI:
0.35
PRU:
0.87
BTI:
1.98
PRU:
$47.43B
BTI:
£51.48B
PRU:
$14.72B
BTI:
£42.82B
PRU:
$4.02B
BTI:
£20.34B
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Return for Risk
PRU vs. BTI — Risk / Return Rank
PRU
BTI
PRU vs. BTI - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Prudential Financial, Inc. (PRU) and British American Tobacco p.l.c. (BTI). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| PRU | BTI | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.28 | ||
| Sortino ratioReturn per unit of downside risk | -0.52 | ||
| Omega ratioGain probability vs. loss probability | 1.17 | 1.21 | -0.04 |
| Calmar ratioReturn relative to maximum drawdown | 0.96 | 2.05 | -1.10 |
| Martin ratioReturn relative to average drawdown | 2.07 | 4.25 | -2.18 |
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Drawdowns
PRU vs. BTI - Drawdown Comparison
The maximum PRU drawdown since its inception was -88.53%, which is greater than BTI's maximum drawdown of -64.11%. Use the drawdown chart below to compare losses from any high point for PRU and BTI.
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Drawdown Indicators
| PRU | BTI | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -88.53% | -64.11% | -24.42% |
Max Drawdown (1Y)Largest decline over 1 year | -21.46% | -13.75% | -7.71% |
Max Drawdown (3Y)Largest decline over 3 years | -25.66% | -13.75% | -11.91% |
Max Drawdown (5Y)Largest decline over 5 years | -33.11% | -29.94% | -3.17% |
Max Drawdown (10Y)Largest decline over 10 years | -65.89% | -56.00% | -9.89% |
Current DrawdownCurrent decline from peak | -1.56% | -5.01% | +3.45% |
Average DrawdownAverage peak-to-trough decline | -18.27% | -12.92% | -5.35% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 9.88% | 6.62% | +3.26% |
Volatility
PRU vs. BTI - Volatility Comparison
The current volatility for Prudential Financial, Inc. (PRU) is 6.58%, while British American Tobacco p.l.c. (BTI) has a volatility of 9.40%. This indicates that PRU experiences smaller price fluctuations and is considered to be less risky than BTI based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| PRU | BTI | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.58% | 9.40% | -2.82% |
Volatility (6M)Calculated over the trailing 6-month period | 18.21% | 20.06% | -1.85% |
Volatility (1Y)Calculated over the trailing 1-year period | 23.06% | 24.16% | -1.10% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 25.61% | 21.52% | +4.09% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 31.67% | 24.23% | +7.44% |
Dividends
PRU vs. BTI - Dividend Comparison
PRU's dividend yield for the trailing twelve months is around 4.66%, less than BTI's 5.07% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BTI British American Tobacco p.l.c. | 5.07% | 5.29% | 8.18% | 9.72% | 7.23% | 7.98% | 7.22% | 6.35% | 8.53% | 4.27% | 3.85% | 4.11% |
PRU Prudential Financial, Inc. | 4.66% | 4.78% | 4.39% | 4.82% | 4.83% | 4.25% | 5.64% | 4.27% | 4.41% | 2.61% | 2.69% | 3.00% |
Financials
PRU vs. BTI - Financials Comparison
This section allows you to compare key financial metrics between Prudential Financial, Inc. and British American Tobacco p.l.c.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
Frequently Asked Questions
PRU and BTI have a correlation of 0.13, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BTI has higher volatility (9.40%) compared to PRU (6.58%). In terms of maximum drawdown, PRU dropped -88.53% vs BTI's -64.11%.
BTI currently has the higher Sharpe Ratio (1.17 vs 0.89), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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