PG vs. BF-B
PG (The Procter & Gamble Company) and BF-B (Brown-Forman Corporation) are both stocks. Both are in the Consumer Defensive sector — PG in Household & Personal Products, BF-B in Beverages - Wineries & Distilleries. Over the past 10 years, PG returned 8.46%/yr vs -2.31%/yr for BF-B. At a 0.37 correlation, their price movements are largely independent.
Performance
PG vs. BF-B - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, PG achieves a 4.86% return, which is significantly higher than BF-B's 2.70% return. Over the past 10 years, PG has outperformed BF-B with an annualized return of 8.46%, while BF-B has yielded a comparatively lower -2.31% annualized return.
PG
- 1D
- -0.69%
- 1M
- -1.52%
- 6M
- 2.23%
- YTD
- 4.86%
- 1Y
- -2.39%
- 3Y*
- 1.32%
- 5Y*
- 3.94%
- 10Y*
- 8.46%
- ALL TIME*
- 10.12%
BF-B
- 1D
- -0.45%
- 1M
- -1.31%
- 6M
- -1.57%
- YTD
- 2.70%
- 1Y
- -4.11%
- 3Y*
- -25.57%
- 5Y*
- -16.26%
- 10Y*
- -2.31%
- ALL TIME*
- 12.69%
PG vs. BF-B - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
PG The Procter & Gamble Company | 4.86% | -12.26% | 17.25% | -0.86% | -5.05% | 20.52% | 14.15% | 39.70% | 3.57% | 12.69% |
BF-B Brown-Forman Corporation | 2.70% | -29.29% | -32.23% | -11.91% | -8.86% | -6.07% | 18.67% | 43.78% | -10.98% | 55.01% |
Correlation
The correlation between PG and BF-B is 0.40, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.40 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.37 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.43 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.42 |
Correlation (All Time) Calculated using the full available price history since Sep 7, 1984 | 0.37 |
Fundamentals
PG:
$344.91B
BF-B:
$12.26B
PG:
$5.24
BF-B:
$1.71
PG:
28.25
BF-B:
15.40
PG:
6.91
BF-B:
19.14
PG:
4.14
BF-B:
3.18
PG:
$86.72B
BF-B:
$3.91B
PG:
$43.64B
BF-B:
$2.32B
PG:
$22.63B
BF-B:
$1.19B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
PG vs. BF-B — Risk / Return Rank
PG
BF-B
PG vs. BF-B - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The Procter & Gamble Company (PG) and Brown-Forman Corporation (BF-B). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| PG | BF-B | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.02 | ||
| Sortino ratioReturn per unit of downside risk | -0.16 | ||
| Omega ratioGain probability vs. loss probability | 1.00 | 1.02 | -0.02 |
| Calmar ratioReturn relative to maximum drawdown | -0.15 | -0.16 | +0.01 |
| Martin ratioReturn relative to average drawdown | -0.27 | -0.35 | +0.08 |
Loading charts...
Drawdowns
PG vs. BF-B - Drawdown Comparison
The maximum PG drawdown since its inception was -54.25%, smaller than the maximum BF-B drawdown of -68.96%. Use the drawdown chart below to compare losses from any high point for PG and BF-B.
Loading charts...
Drawdown Indicators
| PG | BF-B | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -54.25% | -68.96% | +14.71% |
Max Drawdown (1Y)Largest decline over 1 year | -15.52% | -25.48% | +9.96% |
Max Drawdown (3Y)Largest decline over 3 years | -21.15% | -65.65% | +44.50% |
Max Drawdown (5Y)Largest decline over 5 years | -23.77% | -68.31% | +44.54% |
Max Drawdown (10Y)Largest decline over 10 years | -23.77% | -68.96% | +45.19% |
Current DrawdownCurrent decline from peak | -14.17% | -63.89% | +49.72% |
Average DrawdownAverage peak-to-trough decline | -12.17% | -11.74% | -0.43% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 8.89% | 11.86% | -2.97% |
Volatility
PG vs. BF-B - Volatility Comparison
The current volatility for The Procter & Gamble Company (PG) is 7.37%, while Brown-Forman Corporation (BF-B) has a volatility of 10.49%. This indicates that PG experiences smaller price fluctuations and is considered to be less risky than BF-B based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| PG | BF-B | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 7.37% | 10.49% | -3.12% |
Volatility (6M)Calculated over the trailing 6-month period | 15.87% | 31.54% | -15.67% |
Volatility (1Y)Calculated over the trailing 1-year period | 19.66% | 38.70% | -19.04% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 18.08% | 30.26% | -12.18% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 19.17% | 28.20% | -9.03% |
Dividends
PG vs. BF-B - Dividend Comparison
PG's dividend yield for the trailing twelve months is around 2.16%, less than BF-B's 3.50% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 3.50% | 3.49% | 2.32% | 1.46% | 1.17% | 2.37% | 0.88% | 0.99% | 3.10% | 1.09% | 1.54% | 1.29% |
PG The Procter & Gamble Company | 2.16% | 2.91% | 2.36% | 2.55% | 2.38% | 2.08% | 2.24% | 2.37% | 3.09% | 2.98% | 3.18% | 3.31% |
Financials
PG vs. BF-B - Financials Comparison
This section allows you to compare key financial metrics between The Procter & Gamble Company and Brown-Forman Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
PG vs. BF-B - Profitability Comparison
PG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, The Procter & Gamble Company reported a gross profit of 10.51B and revenue of 21.24B. Therefore, the gross margin over that period was 49.5%.
BF-B - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.
PG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, The Procter & Gamble Company reported an operating income of 4.58B and revenue of 21.24B, resulting in an operating margin of 21.6%.
BF-B - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported an operating income of 343.00M and revenue of 1.06B, resulting in an operating margin of 32.5%.
PG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, The Procter & Gamble Company reported a net income of 18.50M and revenue of 21.24B, resulting in a net margin of 0.1%.
BF-B - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.
Frequently Asked Questions
PG and BF-B have a correlation of 0.40, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BF-B has higher volatility (10.49%) compared to PG (7.37%). In terms of maximum drawdown, PG dropped -54.25% vs BF-B's -68.96%.
BF-B currently has the higher Sharpe Ratio (-0.11 vs -0.12), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for PG and BF-B
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer