PG vs. BF-B
PG (The Procter & Gamble Company) and BF-B (Brown-Forman Corporation) are both stocks. Both are in the Consumer Defensive sector — PG in Household & Personal Products, BF-B in Beverages - Wineries & Distilleries. Over the past 10 years, PG returned 8.64%/yr vs -2.17%/yr for BF-B. At a 0.37 correlation, their price movements are largely independent.
Performance
PG vs. BF-B - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, PG achieves a 2.74% return, which is significantly higher than BF-B's 2.39% return. Over the past 10 years, PG has outperformed BF-B with an annualized return of 8.64%, while BF-B has yielded a comparatively lower -2.17% annualized return.
PG
- 1D
- -0.98%
- 1M
- -0.90%
- YTD
- 2.74%
- 6M
- 6.43%
- 1Y
- -8.99%
- 3Y*
- 2.29%
- 5Y*
- 4.10%
- 10Y*
- 8.64%
BF-B
- 1D
- 1.07%
- 1M
- -4.48%
- YTD
- 2.39%
- 6M
- -11.50%
- 1Y
- -2.80%
- 3Y*
- -24.03%
- 5Y*
- -17.21%
- 10Y*
- -2.17%
PG vs. BF-B - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
PG The Procter & Gamble Company | 2.74% | -12.26% | 17.25% | -0.86% | -5.05% | 20.52% | 14.15% | 39.70% | 3.57% | 12.69% |
BF-B Brown-Forman Corporation | 2.39% | -29.29% | -32.23% | -11.91% | -8.86% | -6.07% | 18.67% | 43.78% | -10.98% | 55.01% |
Correlation
The correlation between PG and BF-B is 0.41, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.41 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.37 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.43 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.42 |
Correlation (All Time) Calculated using the full available price history since Sep 10, 1984 | 0.37 |
Fundamentals
PG:
$5.23
BF-B:
$1.71
PG:
27.76
BF-B:
15.49
PG:
6.79
BF-B:
19.25
PG:
4.07
BF-B:
3.20
PG:
$86.72B
BF-B:
$3.91B
PG:
$43.64B
BF-B:
$2.32B
PG:
$22.63B
BF-B:
$1.19B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
PG vs. BF-B — Risk / Return Rank
PG
BF-B
PG vs. BF-B - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The Procter & Gamble Company (PG) and Brown-Forman Corporation (BF-B). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| PG | BF-B | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.41 | ||
| Sortino ratioReturn per unit of downside risk | -0.75 | ||
| Omega ratioGain probability vs. loss probability | 0.94 | 1.02 | -0.09 |
| Calmar ratioReturn relative to maximum drawdown | -0.58 | -0.11 | -0.47 |
| Martin ratioReturn relative to average drawdown | -1.04 | -0.25 | -0.78 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
Loading charts...
Sharpe Ratios by Period
| PG | BF-B | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -0.48 | -0.07 | -0.41 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | 0.23 | -0.58 | +0.81 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | 0.46 | -0.08 | +0.53 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.46 | 0.49 | -0.03 |
Drawdowns
PG vs. BF-B - Drawdown Comparison
The maximum PG drawdown since its inception was -54.25%, smaller than the maximum BF-B drawdown of -68.96%. Use the drawdown chart below to compare losses from any high point for PG and BF-B.
Loading charts...
Drawdown Indicators
| PG | BF-B | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -54.25% | -68.96% | +14.71% |
Max Drawdown (1Y)Largest decline over 1 year | -15.52% | -25.48% | +9.96% |
Max Drawdown (3Y)Largest decline over 3 years | -21.15% | -65.65% | +44.50% |
Max Drawdown (5Y)Largest decline over 5 years | -23.77% | -68.31% | +44.54% |
Max Drawdown (10Y)Largest decline over 10 years | -23.77% | -68.96% | +45.19% |
Current DrawdownCurrent decline from peak | -15.91% | -64.00% | +48.09% |
Average DrawdownAverage peak-to-trough decline | -12.16% | -11.60% | -0.56% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 8.93% | 11.09% | -2.16% |
Volatility
PG vs. BF-B - Volatility Comparison
The current volatility for The Procter & Gamble Company (PG) is 7.01%, while Brown-Forman Corporation (BF-B) has a volatility of 7.86%. This indicates that PG experiences smaller price fluctuations and is considered to be less risky than BF-B based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| PG | BF-B | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 7.01% | 7.86% | -0.85% |
Volatility (6M)Calculated over the trailing 6-month period | 15.32% | 31.44% | -16.12% |
Volatility (1Y)Calculated over the trailing 1-year period | 18.65% | 38.33% | -19.68% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 17.79% | 29.94% | -12.15% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 19.05% | 28.02% | -8.97% |
Dividends
PG vs. BF-B - Dividend Comparison
PG's dividend yield for the trailing twelve months is around 2.94%, less than BF-B's 3.46% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 3.46% | 3.49% | 2.32% | 1.46% | 1.17% | 2.37% | 0.88% | 0.99% | 3.10% | 1.09% | 1.54% | 1.29% |
PG The Procter & Gamble Company | 2.94% | 2.91% | 2.36% | 2.55% | 2.38% | 2.08% | 2.24% | 2.37% | 3.09% | 2.98% | 3.18% | 3.31% |
Financials
PG vs. BF-B - Financials Comparison
This section allows you to compare key financial metrics between The Procter & Gamble Company and Brown-Forman Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
PG vs. BF-B - Profitability Comparison
PG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Procter & Gamble Company reported a gross profit of 10.51B and revenue of 21.24B. Therefore, the gross margin over that period was 49.5%.
BF-B - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.
PG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Procter & Gamble Company reported an operating income of 4.58B and revenue of 21.24B, resulting in an operating margin of 21.6%.
BF-B - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Brown-Forman Corporation reported an operating income of 343.00M and revenue of 1.06B, resulting in an operating margin of 32.5%.
PG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Procter & Gamble Company reported a net income of 18.50M and revenue of 21.24B, resulting in a net margin of 0.1%.
BF-B - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.
Frequently Asked Questions
PG and BF-B have a correlation of 0.41, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BF-B has higher volatility (7.86%) compared to PG (7.01%). In terms of maximum drawdown, PG dropped -54.25% vs BF-B's -68.96%.
BF-B currently has the higher Sharpe Ratio (-0.07 vs -0.48), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for PG and BF-B
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer