NOW vs. KO

Last updated Jun 16, 2026

NOW (ServiceNow, Inc) and KO (The Coca-Cola Company) are both stocks. NOW operates in Software - Application (Technology), while KO operates in Beverages - Non-Alcoholic (Consumer Defensive). Over the past 10 years, NOW returned 21.87%/yr vs 9.46%/yr for KO. At a 0.13 correlation, their price movements are largely independent.

Performance

NOW vs. KO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in ServiceNow, Inc (NOW) and The Coca-Cola Company (KO). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, NOW achieves a -32.01% return, which is significantly lower than KO's 17.28% return. Over the past 10 years, NOW has outperformed KO with an annualized return of 21.87%, while KO has yielded a comparatively lower 9.46% annualized return.

NOW

• 1D: 1.96%
• 1M: 9.55%
• YTD: -32.01%
• 6M: -31.95%
• 1Y: -47.33%
• 3Y*: -2.71%
• 5Y*: 0.41%
• 10Y*: 21.87%

KO

• 1D: -1.44%
• 1M: 0.76%
• YTD: 17.28%
• 6M: 15.53%
• 1Y: 17.15%
• 3Y*: 12.74%
• 5Y*: 11.40%
• 10Y*: 9.46%

*Multi-year figures are annualized to reflect compound growth (CAGR)

NOW vs. KO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
NOW ServiceNow, Inc	-32.01%	-27.75%	50.05%	81.96%	-40.18%	17.93%	94.97%	58.56%	36.55%	75.40%
KO The Coca-Cola Company	17.28%	15.60%	8.88%	-4.43%	10.61%	11.37%	2.47%	20.60%	6.77%	14.38%

Correlation

The correlation between NOW and KO is -0.23, meaning they tend to move in opposite directions. This is especially valuable for risk management - when one declines, the other has historically tended to hold steady or rise.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	-0.23
Correlation (3Y) Calculated over the trailing 3-year period	-0.08
Correlation (5Y) Calculated over the trailing 5-year period	0.05
Correlation (10Y) Calculated over the trailing 10-year period	0.11
Correlation (All Time) Calculated using the full available price history since Jun 29, 2012	0.13

The correlation between NOW and KO shifts across timeframes, from -0.23 (1 year) to 0.13 (all time), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap NOW : $108.32B KO : $349.05B
EPS NOW : $1.68 KO : $3.18
PE Ratio NOW : 62.00 KO : 25.47
PEG Ratio NOW : 0.52 KO : 3.07
PS Ratio NOW : 7.80 KO : 7.08
PB Ratio NOW : 7.98 KO : 10.38
Total Revenue (TTM) NOW : $13.96B KO : $49.28B
Gross Profit (TTM) NOW : $10.69B KO : $30.43B
EBITDA (TTM) NOW : $2.80B KO : $18.35B

Return for Risk

NOW vs. KO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NOW

NOW Risk / Return Rank: 9
NOW Sharpe Ratio Rank: 6
NOW Sortino Ratio Rank: 8
NOW Omega Ratio Rank: 8
NOW Calmar Ratio Rank: 12
NOW Martin Ratio Rank: 9

KO

KO Risk / Return Rank: 72
KO Sharpe Ratio Rank: 74
KO Sortino Ratio Rank: 71
KO Omega Ratio Rank: 66
KO Calmar Ratio Rank: 78
KO Martin Ratio Rank: 74

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NOW vs. KO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for ServiceNow, Inc (NOW) and The Coca-Cola Company (KO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	NOW	KO	Difference
Sharpe ratio: Return per unit of total volatility	-0.95	1.03	-1.97
Sortino ratio: Return per unit of downside risk	-1.35	1.68	-3.03
Omega ratio: Gain probability vs. loss probability	0.83	1.19	-0.36
Calmar ratio: Return relative to maximum drawdown	-0.79	2.19	-2.98
Martin ratio: Return relative to average drawdown	-1.39	4.38	-5.77

NOW vs. KO - Sharpe Ratio Comparison

The current NOW Sharpe Ratio is -0.95, which is lower than the KO Sharpe Ratio of 1.03. The chart below compares the historical Sharpe Ratios of NOW and KO, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

NOW vs. KO - Drawdown Comparison

The maximum NOW drawdown since its inception was -64.54%, smaller than the maximum KO drawdown of -68.23%. Use the drawdown chart below to compare losses from any high point for NOW and KO.

Drawdown Indicators

	NOW	KO	Difference
Max Drawdown Largest peak-to-trough decline	-64.54%	-68.23%	+3.69%
Max Drawdown (1Y) Largest decline over 1 year	-60.28%	-7.87%	-52.41%
Max Drawdown (3Y) Largest decline over 3 years	-64.54%	-16.26%	-48.28%
Max Drawdown (5Y) Largest decline over 5 years	-64.54%	-17.27%	-47.27%
Max Drawdown (10Y) Largest decline over 10 years	-64.54%	-36.99%	-27.55%
Current Drawdown Current decline from peak	-55.51%	-2.58%	-52.93%
Average Drawdown Average peak-to-trough decline	-13.80%	-16.09%	+2.29%
Ulcer Index Depth and duration of drawdowns from previous peaks	34.16%	3.93%	+30.23%

Volatility

NOW vs. KO - Volatility Comparison

ServiceNow, Inc (NOW) has a higher volatility of 25.39% compared to The Coca-Cola Company (KO) at 6.89%. This indicates that NOW's price experiences larger fluctuations and is considered to be riskier than KO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	NOW	KO	Difference
Volatility (1M) Calculated over the trailing 1-month period	25.39%	6.89%	+18.50%
Volatility (6M) Calculated over the trailing 6-month period	47.03%	12.85%	+34.18%
Volatility (1Y) Calculated over the trailing 1-year period	50.24%	16.80%	+33.44%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	43.45%	16.20%	+27.25%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	40.87%	18.25%	+22.62%

Dividends

NOW vs. KO - Dividend Comparison

NOW has not paid dividends to shareholders, while KO's dividend yield for the trailing twelve months is around 2.57%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
KO The Coca-Cola Company	2.57%	2.92%	3.12%	3.12%	2.77%	2.84%	2.99%	2.89%	3.29%	3.23%	3.38%	3.07%
NOW ServiceNow, Inc	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Financials

NOW vs. KO - Profitability Comparison

The chart below illustrates the profitability comparison between ServiceNow, Inc and The Coca-Cola Company over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

NOW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a gross profit of 2.83B and revenue of 3.77B. Therefore, the gross margin over that period was 75.1%.

KO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported a gross profit of 7.85B and revenue of 12.47B. Therefore, the gross margin over that period was 63.0%.

NOW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported an operating income of 503.00M and revenue of 3.77B, resulting in an operating margin of 13.3%.

KO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported an operating income of 4.36B and revenue of 12.47B, resulting in an operating margin of 35.0%.

NOW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a net income of 469.00M and revenue of 3.77B, resulting in a net margin of 12.4%.

KO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported a net income of 3.92B and revenue of 12.47B, resulting in a net margin of 31.5%.

Frequently Asked Questions

Can I hold both NOW and KO in my portfolio?

NOW and KO have a correlation of -0.23, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, NOW or KO?

NOW has higher volatility (25.39%) compared to KO (6.89%). In terms of maximum drawdown, NOW dropped -64.54% vs KO's -68.23%.

Which has better risk-adjusted returns?

KO currently has the higher Sharpe Ratio (1.03 vs -0.95), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.