KO vs. SO
KO (The Coca-Cola Company) and SO (The Southern Company) are both stocks. KO operates in Beverages - Non-Alcoholic (Consumer Defensive), while SO operates in Utilities - Regulated Electric (Utilities). Over the past 10 years, KO returned 9.55%/yr vs 10.77%/yr for SO. At a 0.36 correlation, their price movements are largely independent.
Performance
KO vs. SO - Performance Comparison
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Returns By Period
In the year-to-date period, KO achieves a 18.99% return, which is significantly higher than SO's 10.02% return. Over the past 10 years, KO has underperformed SO with an annualized return of 9.55%, while SO has yielded a comparatively higher 10.77% annualized return.
KO
- 1D
- 0.11%
- 1M
- 2.94%
- YTD
- 18.99%
- 6M
- 17.96%
- 1Y
- 17.68%
- 3Y*
- 14.33%
- 5Y*
- 11.29%
- 10Y*
- 9.55%
SO
- 1D
- 1.22%
- 1M
- 2.20%
- YTD
- 10.02%
- 6M
- 13.62%
- 1Y
- 7.90%
- 3Y*
- 14.19%
- 5Y*
- 12.20%
- 10Y*
- 10.77%
KO vs. SO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
KO The Coca-Cola Company | 18.99% | 15.60% | 8.88% | -4.43% | 10.61% | 11.37% | 2.47% | 20.60% | 6.77% | 14.38% |
SO The Southern Company | 10.02% | 9.47% | 21.72% | 2.21% | 8.24% | 16.34% | 0.63% | 51.65% | -3.75% | 2.42% |
Correlation
The correlation between KO and SO is 0.34, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.34 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.48 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.52 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.49 |
Correlation (All Time) Calculated using the full available price history since Dec 31, 1981 | 0.36 |
The correlation between KO and SO shifts across timeframes, from 0.34 (1 year) to 0.52 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
KO:
$356.42B
SO:
$106.03B
KO:
$3.18
SO:
$3.92
KO:
26.01
SO:
23.98
KO:
3.14
SO:
1.49
KO:
7.23
SO:
3.47
KO:
10.60
SO:
2.86
KO:
$49.28B
SO:
$30.17B
KO:
$30.43B
SO:
$13.01B
KO:
$18.35B
SO:
$14.44B
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Return for Risk
KO vs. SO — Risk / Return Rank
KO
SO
KO vs. SO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The Coca-Cola Company (KO) and The Southern Company (SO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| KO | SO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.57 | ||
| Sortino ratioReturn per unit of downside risk | +0.92 | ||
| Omega ratioGain probability vs. loss probability | 1.19 | 1.10 | +0.10 |
| Calmar ratioReturn relative to maximum drawdown | 2.26 | 0.53 | +1.73 |
| Martin ratioReturn relative to average drawdown | 4.51 | 1.24 | +3.27 |
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Drawdowns
KO vs. SO - Drawdown Comparison
The maximum KO drawdown since its inception was -68.23%, which is greater than SO's maximum drawdown of -38.43%. Use the drawdown chart below to compare losses from any high point for KO and SO.
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Drawdown Indicators
| KO | SO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -68.23% | -38.43% | -29.80% |
Max Drawdown (1Y)Largest decline over 1 year | -7.87% | -14.99% | +7.12% |
Max Drawdown (3Y)Largest decline over 3 years | -16.26% | -14.99% | -1.27% |
Max Drawdown (5Y)Largest decline over 5 years | -17.27% | -23.28% | +6.01% |
Max Drawdown (10Y)Largest decline over 10 years | -36.99% | -38.43% | +1.44% |
Current DrawdownCurrent decline from peak | -1.16% | -3.95% | +2.79% |
Average DrawdownAverage peak-to-trough decline | -16.09% | -6.87% | -9.22% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 3.98% | 6.39% | -2.41% |
Volatility
KO vs. SO - Volatility Comparison
The Coca-Cola Company (KO) has a higher volatility of 6.70% compared to The Southern Company (SO) at 6.03%. This indicates that KO's price experiences larger fluctuations and is considered to be riskier than SO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| KO | SO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.70% | 6.03% | +0.67% |
Volatility (6M)Calculated over the trailing 6-month period | 12.87% | 13.07% | -0.20% |
Volatility (1Y)Calculated over the trailing 1-year period | 16.73% | 16.21% | +0.52% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 16.18% | 18.67% | -2.49% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 18.24% | 21.96% | -3.72% |
Dividends
KO vs. SO - Dividend Comparison
KO's dividend yield for the trailing twelve months is around 2.49%, less than SO's 3.60% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
KO The Coca-Cola Company | 2.49% | 2.92% | 3.12% | 3.12% | 2.77% | 2.84% | 2.99% | 2.89% | 3.29% | 3.23% | 3.38% | 3.07% |
SO The Southern Company | 3.60% | 3.37% | 3.47% | 3.96% | 3.78% | 3.82% | 4.13% | 3.86% | 5.42% | 4.78% | 4.52% | 4.60% |
Financials
KO vs. SO - Financials Comparison
This section allows you to compare key financial metrics between The Coca-Cola Company and The Southern Company. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
KO vs. SO - Profitability Comparison
KO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported a gross profit of 7.85B and revenue of 12.47B. Therefore, the gross margin over that period was 63.0%.
SO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Southern Company reported a gross profit of 3.90B and revenue of 8.40B. Therefore, the gross margin over that period was 46.5%.
KO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported an operating income of 4.36B and revenue of 12.47B, resulting in an operating margin of 35.0%.
SO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Southern Company reported an operating income of 2.02B and revenue of 8.40B, resulting in an operating margin of 24.0%.
KO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported a net income of 3.92B and revenue of 12.47B, resulting in a net margin of 31.5%.
SO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Southern Company reported a net income of 1.36B and revenue of 8.40B, resulting in a net margin of 16.2%.
Frequently Asked Questions
KO and SO have a correlation of 0.34, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
KO has higher volatility (6.70%) compared to SO (6.03%). In terms of maximum drawdown, KO dropped -68.23% vs SO's -38.43%.
KO currently has the higher Sharpe Ratio (1.06 vs 0.49), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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