GOOG vs. BOC
GOOG (Alphabet Inc) and BOC (Boston Omaha Corp) are both stocks. Both are in the Communication Services sector — GOOG in Internet Content & Information, BOC in Advertising Agencies. Over the past 5 years, GOOG returned 23.11%/yr vs -15.81%/yr for BOC. At a 0.24 correlation, their price movements are largely independent.
Performance
GOOG vs. BOC - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, GOOG achieves a 12.09% return, which is significantly higher than BOC's 8.41% return.
GOOG
- 1D
- 4.96%
- 1M
- -6.63%
- YTD
- 12.09%
- 6M
- 11.88%
- 1Y
- 97.61%
- 3Y*
- 43.09%
- 5Y*
- 23.11%
- 10Y*
- 26.06%
BOC
- 1D
- -1.18%
- 1M
- 4.11%
- YTD
- 8.41%
- 6M
- 7.62%
- 1Y
- -4.76%
- 3Y*
- -10.68%
- 5Y*
- -15.81%
- 10Y*
- —
GOOG vs. BOC - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
GOOG Alphabet Inc | 12.09% | 65.42% | 35.62% | 58.83% | -38.67% | 65.17% | 31.03% | 29.10% | -1.03% | 11.05% |
BOC Boston Omaha Corp | 8.41% | -12.76% | -9.85% | -40.64% | -7.76% | 3.91% | 31.42% | -10.09% | -27.76% | 149.15% |
Correlation
The correlation between GOOG and BOC is 0.02, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.02 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.10 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.27 |
Correlation (All Time) Calculated using the full available price history since Jun 16, 2017 | 0.24 |
Over the past year, the correlation between GOOG and BOC has dropped to 0.02 - well below their long-term average of 0.24, suggesting their price drivers have been diverging.
Fundamentals
GOOG:
$4.30T
BOC:
$413.09M
GOOG:
$13.11
BOC:
-$0.45
GOOG:
10.16
BOC:
3.64
GOOG:
8.98
BOC:
0.81
GOOG:
$422.57B
BOC:
$114.89M
GOOG:
$255.12B
BOC:
$105.55M
GOOG:
$174.08B
BOC:
$2.48M
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
GOOG vs. BOC — Risk / Return Rank
GOOG
BOC
GOOG vs. BOC - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Alphabet Inc (GOOG) and Boston Omaha Corp (BOC). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| GOOG | BOC | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +3.48 | ||
| Sortino ratioReturn per unit of downside risk | +4.58 | ||
| Omega ratioGain probability vs. loss probability | 1.55 | 1.00 | +0.55 |
| Calmar ratioReturn relative to maximum drawdown | 4.73 | -0.20 | +4.93 |
| Martin ratioReturn relative to average drawdown | 15.58 | -0.40 | +15.97 |
Loading charts...
Drawdowns
GOOG vs. BOC - Drawdown Comparison
The maximum GOOG drawdown since its inception was -44.60%, smaller than the maximum BOC drawdown of -76.58%. Use the drawdown chart below to compare losses from any high point for GOOG and BOC.
Loading charts...
Drawdown Indicators
| GOOG | BOC | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -44.60% | -76.58% | +31.98% |
Max Drawdown (1Y)Largest decline over 1 year | -20.75% | -23.46% | +2.71% |
Max Drawdown (3Y)Largest decline over 3 years | -29.35% | -43.43% | +14.08% |
Max Drawdown (5Y)Largest decline over 5 years | -44.60% | -74.13% | +29.53% |
Max Drawdown (10Y)Largest decline over 10 years | -44.60% | — | — |
Current DrawdownCurrent decline from peak | -11.92% | -71.61% | +59.69% |
Average DrawdownAverage peak-to-trough decline | -8.90% | -46.22% | +37.32% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 6.29% | 11.97% | -5.68% |
Volatility
GOOG vs. BOC - Volatility Comparison
Alphabet Inc (GOOG) has a higher volatility of 11.00% compared to Boston Omaha Corp (BOC) at 9.92%. This indicates that GOOG's price experiences larger fluctuations and is considered to be riskier than BOC based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| GOOG | BOC | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 11.00% | 9.92% | +1.08% |
Volatility (6M)Calculated over the trailing 6-month period | 21.59% | 22.35% | -0.76% |
Volatility (1Y)Calculated over the trailing 1-year period | 29.48% | 32.76% | -3.28% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 31.40% | 35.12% | -3.72% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 29.11% | 42.77% | -13.66% |
Dividends
GOOG vs. BOC - Dividend Comparison
GOOG's dividend yield for the trailing twelve months is around 0.24%, while BOC has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
BOC Boston Omaha Corp | 0.00% | 0.00% | 0.00% |
GOOG Alphabet Inc | 0.24% | 0.26% | 0.32% |
Financials
GOOG vs. BOC - Financials Comparison
This section allows you to compare key financial metrics between Alphabet Inc and Boston Omaha Corp. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
GOOG vs. BOC - Profitability Comparison
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.
BOC - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Boston Omaha Corp reported a gross profit of 24.76M and revenue of 28.25M. Therefore, the gross margin over that period was 87.7%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.
BOC - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Boston Omaha Corp reported an operating income of -2.19M and revenue of 28.25M, resulting in an operating margin of -7.8%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.
BOC - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Boston Omaha Corp reported a net income of -2.15M and revenue of 28.25M, resulting in a net margin of -7.6%.
Frequently Asked Questions
GOOG and BOC have a correlation of 0.02, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
GOOG has higher volatility (11.00%) compared to BOC (9.92%). In terms of maximum drawdown, GOOG dropped -44.60% vs BOC's -76.58%.
GOOG currently has the higher Sharpe Ratio (3.34 vs -0.15), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for GOOG and BOC
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer