GFGF vs. UNOV

Last updated Jun 24, 2026

GFGF (Guru Favorite Stocks ETF) and UNOV (Innovator U.S. Equity Ultra Buffer ETF - November) are both Large Cap Blend Equities funds. GFGF is actively managed, while UNOV is passively managed. Over the past 3 years, GFGF returned 16.15%/yr vs 9.51%/yr for UNOV. Their correlation of 0.80 suggests significant overlap in exposure. GFGF charges 0.65%/yr vs 0.79%/yr for UNOV.

Performance

GFGF vs. UNOV - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Guru Favorite Stocks ETF (GFGF) and Innovator U.S. Equity Ultra Buffer ETF - November (UNOV). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, GFGF achieves a -1.94% return, which is significantly lower than UNOV's 4.77% return.

GFGF

• 1D: -0.65%
• 1M: -2.20%
• YTD: -1.94%
• 6M: -2.37%
• 1Y: 8.97%
• 3Y*: 16.15%
• 5Y*: —
• 10Y*: —

UNOV

• 1D: -0.57%
• 1M: -0.11%
• YTD: 4.77%
• 6M: 4.37%
• 1Y: 12.18%
• 3Y*: 9.51%
• 5Y*: 6.49%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

GFGF vs. UNOV - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
GFGF Guru Favorite Stocks ETF	-1.94%	13.11%	26.12%	24.03%	-20.32%	1.03%
UNOV Innovator U.S. Equity Ultra Buffer ETF - November	4.77%	9.92%	9.42%	14.18%	-6.23%	0.39%

Correlation

The correlation between GFGF and UNOV is 0.82, indicating a strong positive relationship between their price movements. Combining them offers limited diversification - they tend to fall together during downturns.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.82
Correlation (3Y) Calculated over the trailing 3-year period	0.81
Correlation (All Time) Calculated using the full available price history since Dec 16, 2021	0.80

The correlation between GFGF and UNOV has been stable across timeframes, ranging from 0.80 to 0.82 - a consistent structural relationship.

GFGF vs. UNOV - Sectors Allocation Comparison

Sectors	GFGF	UNOV
Technology	36.0%	38.4%
Financial Services	30.1%	11.0%
Healthcare	14.1%	8.4%
Communication Services	10.9%	10.8%
Consumer Cyclical	6.6%	10.0%
Consumer Defensive	3.1%	4.6%
Industrials	2.4%	7.9%
Real Estate	2.0%	1.8%
Basic Materials	-	1.7%
Energy	-	3.2%
Utilities	-	2.1%

Return for Risk

GFGF vs. UNOV — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

GFGF

GFGF Risk / Return Rank: 19
GFGF Sharpe Ratio Rank: 22
GFGF Sortino Ratio Rank: 20
GFGF Omega Ratio Rank: 19
GFGF Calmar Ratio Rank: 16
GFGF Martin Ratio Rank: 19

UNOV

UNOV Risk / Return Rank: 72
UNOV Sharpe Ratio Rank: 72
UNOV Sortino Ratio Rank: 74
UNOV Omega Ratio Rank: 78
UNOV Calmar Ratio Rank: 59
UNOV Martin Ratio Rank: 75

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

GFGF vs. UNOV - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Guru Favorite Stocks ETF (GFGF) and Innovator U.S. Equity Ultra Buffer ETF - November (UNOV). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	GFGF	UNOV	Difference
Sharpe ratio: Return per unit of total volatility	0.71	2.12	-1.41
Sortino ratio: Return per unit of downside risk	1.05	3.03	-1.98
Omega ratio: Gain probability vs. loss probability	1.13	1.42	-0.30
Calmar ratio: Return relative to maximum drawdown	0.59	2.70	-2.11
Martin ratio: Return relative to average drawdown	2.01	12.94	-10.93

GFGF vs. UNOV - Sharpe Ratio Comparison

The current GFGF Sharpe Ratio is 0.71, which is lower than the UNOV Sharpe Ratio of 2.12. The chart below compares the historical Sharpe Ratios of GFGF and UNOV, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

GFGF vs. UNOV - Drawdown Comparison

The maximum GFGF drawdown since its inception was -27.98%, which is greater than UNOV's maximum drawdown of -13.84%. Use the drawdown chart below to compare losses from any high point for GFGF and UNOV.

Drawdown Indicators

	GFGF	UNOV	Difference
Max Drawdown Largest peak-to-trough decline	-27.98%	-13.84%	-14.14%
Max Drawdown (1Y) Largest decline over 1 year	-15.22%	-4.52%	-10.70%
Max Drawdown (3Y) Largest decline over 3 years	-15.60%	-9.10%	-6.50%
Max Drawdown (5Y) Largest decline over 5 years	—	-9.10%	—
Current Drawdown Current decline from peak	-3.87%	-0.83%	-3.04%
Average Drawdown Average peak-to-trough decline	-8.20%	-1.65%	-6.55%
Ulcer Index Depth and duration of drawdowns from previous peaks	4.46%	0.94%	+3.52%

Volatility

GFGF vs. UNOV - Volatility Comparison

Guru Favorite Stocks ETF (GFGF) has a higher volatility of 4.03% compared to Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) at 2.03%. This indicates that GFGF's price experiences larger fluctuations and is considered to be riskier than UNOV based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	GFGF	UNOV	Difference
Volatility (1M) Calculated over the trailing 1-month period	4.03%	2.03%	+2.00%
Volatility (6M) Calculated over the trailing 6-month period	9.95%	4.97%	+4.98%
Volatility (1Y) Calculated over the trailing 1-year period	12.74%	5.80%	+6.94%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	19.05%	6.88%	+12.17%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	19.05%	7.72%	+11.33%

GFGF vs. UNOV - Expense Ratio Comparison

GFGF has a 0.65% expense ratio, which is lower than UNOV's 0.79% expense ratio.

Dividends

GFGF vs. UNOV - Dividend Comparison

GFGF's dividend yield for the trailing twelve months is around 0.22%, while UNOV has not paid dividends to shareholders.

Position	TTM	2025	2024	2023	2022	2021
GFGF Guru Favorite Stocks ETF	0.22%	0.21%	0.10%	0.08%	0.42%	0.01%
UNOV Innovator U.S. Equity Ultra Buffer ETF - November	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Frequently Asked Questions

Can I hold both GFGF and UNOV in my portfolio?

GFGF and UNOV have a correlation of 0.82, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, GFGF or UNOV?

GFGF has higher volatility (4.03%) compared to UNOV (2.03%). In terms of maximum drawdown, GFGF dropped -27.98% vs UNOV's -13.84%.

Which ETF is better, GFGF or UNOV?

On 3-year performance, GFGF leads with 16.15% vs 9.51% for UNOV. On fees, GFGF is cheaper at 0.65% per year. On volatility, UNOV has been the lower-risk option at 2.03%. The better choice depends on whether you care most about return, fees, risk, or income.

Which ETF has performed better, GFGF or UNOV?

Over the 3-year period, GFGF has performed better with a 16.15% return vs 9.51%. Past performance does not guarantee future results, so compare this with risk, fees, and fund exposure.

Which ETF is cheaper, GFGF or UNOV?

GFGF is cheaper with a 0.65% expense ratio, compared with 0.79% for UNOV.

Which ETF pays a higher dividend yield, GFGF or UNOV?

GFGF has the higher dividend yield at 0.22%, compared with 0.00% for UNOV.

What is the main difference between GFGF and UNOV?

They also come from different issuers: GuruFocus and Innovator. Their fees differ too: 0.65% for GFGF and 0.79% for UNOV.

Which has better risk-adjusted returns?

UNOV currently has the higher Sharpe Ratio (2.12 vs 0.71), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.