DRCT vs. AAPL

Last updated Jun 3, 2026

DRCT (Direct Digital Holdings Inc) and AAPL (Apple Inc) are both stocks. DRCT operates in Advertising Agencies (Communication Services), while AAPL operates in Consumer Electronics (Technology). Over the past 3 years, DRCT returned -84.08%/yr vs 20.88%/yr for AAPL. At a 0.13 correlation, their price movements are largely independent.

Performance

DRCT vs. AAPL - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Direct Digital Holdings Inc (DRCT) and Apple Inc (AAPL). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, DRCT achieves a -78.12% return, which is significantly lower than AAPL's 16.16% return.

DRCT

• 1D: 5.80%
• 1M: -22.31%
• YTD: -78.12%
• 6M: -86.03%
• 1Y: -97.26%
• 3Y*: -84.08%
• 5Y*: —
• 10Y*: —

AAPL

• 1D: 2.90%
• 1M: 12.62%
• YTD: 16.16%
• 6M: 10.34%
• 1Y: 56.89%
• 3Y*: 20.88%
• 5Y*: 21.22%
• 10Y*: 30.33%

*Multi-year figures are annualized to reflect compound growth (CAGR)

DRCT vs. AAPL - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022
DRCT Direct Digital Holdings Inc	-78.12%	-95.95%	-89.31%	513.61%	-19.17%
AAPL Apple Inc	16.16%	9.05%	30.71%	49.01%	-22.61%

Correlation

The correlation between DRCT and AAPL is 0.03, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.03
Correlation (3Y) Calculated over the trailing 3-year period	0.10
Correlation (All Time) Calculated using the full available price history since Feb 14, 2022	0.13

Fundamentals

EPS DRCT : -$2.52 AAPL : $8.24
PS Ratio DRCT : 0.33 AAPL : 10.39
Total Revenue (TTM) DRCT : $35.37M AAPL : $451.44B
Gross Profit (TTM) DRCT : $11.12M AAPL : $216.07B
EBITDA (TTM) DRCT : -$15.59M AAPL : $153.63B

Return for Risk

DRCT vs. AAPL — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

DRCT

DRCT Risk / Return Rank: 6
DRCT Sharpe Ratio Rank: 14
DRCT Sortino Ratio Rank: 1
DRCT Omega Ratio Rank: 2
DRCT Calmar Ratio Rank: 1
DRCT Martin Ratio Rank: 9

AAPL

AAPL Risk / Return Rank: 90
AAPL Sharpe Ratio Rank: 92
AAPL Sortino Ratio Rank: 92
AAPL Omega Ratio Rank: 91
AAPL Calmar Ratio Rank: 88
AAPL Martin Ratio Rank: 88

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

DRCT vs. AAPL - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Direct Digital Holdings Inc (DRCT) and Apple Inc (AAPL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	DRCT	AAPL	Difference
Sharpe ratio Return per unit of total volatility	-0.61	2.57	-3.18
Sortino ratio Return per unit of downside risk	-2.41	3.56	-5.97
Omega ratio Gain probability vs. loss probability	0.73	1.46	-0.73
Calmar ratio Return relative to maximum drawdown	-0.99	4.17	-5.16
Martin ratio Return relative to average drawdown	-1.34	10.52	-11.86
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

DRCT vs. AAPL - Sharpe Ratio Comparison

The current DRCT Sharpe Ratio is -0.61, which is lower than the AAPL Sharpe Ratio of 2.57. The chart below compares the historical Sharpe Ratios of DRCT and AAPL, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	DRCT	AAPL	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.61	2.57	-3.18
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	—	0.78	—
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	1.05	—
Sharpe Ratio (All Time) Calculated using the full available price history	-0.15	0.44	-0.60

Drawdowns

DRCT vs. AAPL - Drawdown Comparison

The maximum DRCT drawdown since its inception was -99.97%, which is greater than AAPL's maximum drawdown of -81.80%. Use the drawdown chart below to compare losses from any high point for DRCT and AAPL.

Drawdown Indicators

	DRCT	AAPL	Difference
Max Drawdown Largest peak-to-trough decline	-99.97%	-81.80%	-18.17%
Max Drawdown (1Y) Largest decline over 1 year	-98.31%	-13.80%	-84.51%
Max Drawdown (3Y) Largest decline over 3 years	-99.97%	-33.36%	-66.61%
Max Drawdown (5Y) Largest decline over 5 years	—	-33.36%	—
Max Drawdown (10Y) Largest decline over 10 years	—	-38.52%	—
Current Drawdown Current decline from peak	-99.96%	0.00%	-99.96%
Average Drawdown Average peak-to-trough decline	-67.12%	-29.61%	-37.51%
Ulcer Index Depth and duration of drawdowns from previous peaks	72.66%	5.47%	+67.19%

Volatility

DRCT vs. AAPL - Volatility Comparison

Direct Digital Holdings Inc (DRCT) has a higher volatility of 56.59% compared to Apple Inc (AAPL) at 5.32%. This indicates that DRCT's price experiences larger fluctuations and is considered to be riskier than AAPL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	DRCT	AAPL	Difference
Volatility (1M) Calculated over the trailing 1-month period	56.59%	5.32%	+51.27%
Volatility (6M) Calculated over the trailing 6-month period	118.64%	15.89%	+102.75%
Volatility (1Y) Calculated over the trailing 1-year period	158.98%	22.25%	+136.73%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	463.59%	27.46%	+436.13%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	463.59%	28.89%	+434.70%

Dividends

DRCT vs. AAPL - Dividend Comparison

DRCT has not paid dividends to shareholders, while AAPL's dividend yield for the trailing twelve months is around 0.33%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
AAPL Apple Inc	0.33%	0.38%	0.40%	0.49%	0.70%	0.49%	0.61%	1.04%	1.79%	1.45%	1.93%	1.93%
DRCT Direct Digital Holdings Inc	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Financials

Frequently Asked Questions

Can I hold both DRCT and AAPL in my portfolio?

DRCT and AAPL have a correlation of 0.03, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, DRCT or AAPL?

DRCT has higher volatility (56.59%) compared to AAPL (5.32%). In terms of maximum drawdown, DRCT dropped -99.97% vs AAPL's -81.80%.

Which has better risk-adjusted returns?

AAPL currently has the higher Sharpe Ratio (2.57 vs -0.61), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.