- ISIN
- US25461T1051
- Sector
- Communication Services
- Industry
- Advertising Agencies
- IPO Date
- Feb 11, 2022
Highlights
- Market Cap
- $367.29K
- Enterprise Value
- $24.70M
- EPS (TTM)
- -$2.52
- Total Revenue (TTM)
- $35.37M
- Gross Profit (TTM)
- $11.12M
- EBITDA (TTM)
- -$15.59M
- Year Range
- $2.17 - $172.70
- Target Price
- $8.00
- ROA (TTM)
- -46.96%
- ROE (TTM)
- 134.77%
- Avg. Volume (1M)
- 24K
- Avg. Volume Value (1M)
- $63.01K
Share Price Chart
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Performance
DRCT Performance Chart
Direct Digital Holdings Inc (DRCT) is down 82.0% since the beginning of the year. At $3 per share, DRCT is trading 98.5% below its 52-week high of $173.
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Returns By Period
Direct Digital Holdings Inc (DRCT) has returned -82.00% so far this year and -97.70% over the past 12 months.
Direct Digital Holdings Inc
- 1D
- 2.41%
- 1M
- -10.53%
- 6M
- -72.04%
- YTD
- -82.00%
- 1Y
- -97.70%
- 3Y*
- -83.85%
- 5Y*
- —
- 10Y*
- —
- ALL TIME*
- -73.42%
Benchmark (S&P 500 Index)
- 1D
- 0.70%
- 1M
- 0.09%
- 6M
- 7.94%
- YTD
- 9.41%
- 1Y
- 20.07%
- 3Y*
- 17.84%
- 5Y*
- 11.25%
- 10Y*
- 13.26%
- ALL TIME*
- 8.09%
DRCT Monthly Returns History
Based on dividend-adjusted daily data since Feb 11, 2022, DRCT's average daily return is +0.52%, while the average monthly return is +2.10%. At this rate, an investment would double in approximately 2.8 years.
Historically, 30% of months were positive and 70% were negative. The best month was Nov 2023 with a return of +379.2%, while the worst month was Nov 2025 at -69.6%. The longest winning streak lasted 2 consecutive months, and the longest losing streak was 9 months.
On a daily basis, DRCT closed higher 40% of trading days. The best single day was Dec 23, 2024 with a return of +900.0%, while the worst single day was Mar 28, 2025 at -45.1%.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -35.63% | -52.19% | -25.69% | -8.33% | -4.71% | -4.24% | -5.90% | -82.00% | |||||
| 2025 | -24.53% | -20.96% | -32.53% | 9.53% | -25.45% | 8.11% | -5.84% | -13.53% | -26.43% | 12.00% | -69.60% | -44.10% | -95.95% |
| 2024 | -23.86% | 96.29% | -31.47% | -65.62% | -35.31% | 18.88% | 7.69% | -30.76% | -29.78% | 28.91% | -55.88% | 32.50% | -89.31% |
| 2023 | 137.11% | -28.00% | -21.74% | -4.63% | 1.62% | -9.24% | -2.46% | -4.32% | -3.76% | -4.30% | 379.18% | 26.75% | 513.61% |
| 2022 | -62.33% | 169.14% | -48.62% | -21.87% | -26.86% | 34.38% | 76.16% | -26.07% | 26.12% | -3.36% | -11.17% | -43.60% |
Benchmark Metrics
Direct Digital Holdings Inc has an annualized alpha of 188.96%, beta of 1.83, and R2 of 0.00 versus S&P 500 Index. Calculated based on daily prices since February 11, 2022.
- This stock participated in 267.99% of S&P 500 Index downside but only -45.88% of its upside - more exposed to losses than it benefited from rallies.
- R2 of 0.00 means this stock moves largely independently of S&P 500 Index - capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.
- Alpha
- 188.96%
- Beta
- 1.83
- R²
- 0.00
- Upside Capture
- -45.88%
- Downside Capture
- 267.99%
Return for Risk
Risk / Return Rank
DRCT ranks 7 for risk / return — above 7% of stocks peers on PortfoliosLab. Its historical combined result is below most peers; review the five component ranks for context.
Risk / Return Metrics
The table below present risk-adjusted performance metrics for Direct Digital Holdings Inc (DRCT) and compare them to S&P 500 Index.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| DRCT | Benchmark | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -2.03 | ||
| Sortino ratioReturn per unit of downside risk | -4.57 | ||
| Omega ratioGain probability vs. loss probability | 0.71 | 1.25 | -0.54 |
| Calmar ratioReturn relative to maximum drawdown | -1.00 | 2.00 | -3.00 |
| Martin ratioReturn relative to average drawdown | -1.19 | 8.49 | -9.69 |
Dividends
Dividend History
Drawdowns
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.
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Worst Drawdowns
The table below displays the maximum drawdowns of the Direct Digital Holdings Inc. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.
The maximum drawdown for the Direct Digital Holdings Inc was 99.97%, occurring on Apr 10, 2026. The portfolio has not yet recovered.
The current Direct Digital Holdings Inc drawdown is 99.96%.
Drawdown | Fall | Recovery | Underwater | Related event |
|---|---|---|---|---|
-99.97%Apr 2026 | 2y 23d | — | 2y 4moMar 2024 - now | — |
-72.25%Jun 2022 | 2mo 29d | 7mo 1d | 10moApr 2022 - Jan 2023 | Bear market2022 |
-72.09%Mar 2022 | 25d | 23d | 1mo 18dFeb 2022 - Mar 2022 | Bear market2022 |
-64.32%Aug 2023 | 6mo 16d | 2mo 25d | 9mo 11dFeb 2023 - Nov 2023 | — |
-40.49%Dec 2023 | 10d | 6d | 16dDec 2023 - Dec 2023 | — |
Drawdown Indicators
| DRCT | Benchmark | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -99.97% | -56.78% | -43.19% |
Max Drawdown (1Y)Largest decline over 1 year | -98.18% | -9.10% | -89.08% |
Max Drawdown (3Y)Largest decline over 3 years | -99.97% | -18.90% | -81.07% |
Max Drawdown (5Y)Largest decline over 5 years | — | -25.43% | — |
Max Drawdown (10Y)Largest decline over 10 years | — | -33.92% | — |
Current DrawdownCurrent decline from peak | -99.96% | -1.58% | -98.38% |
Average DrawdownAverage peak-to-trough decline | -68.87% | -10.70% | -58.17% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 81.74% | 2.14% | +79.60% |
Volatility
Volatility Chart
The chart below shows the rolling one-month volatility.
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Financials
Financial Performance
The chart below illustrates the trends in the financial health of Direct Digital Holdings Inc over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.
Valuation
The Valuation section provides an overview of how Direct Digital Holdings Inc is priced in the market compared to other companies in the Advertising Agencies industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.
PS Ratio
This chart shows the Price-to-Sales (P/S) ratio for DRCT relative to other companies in the Advertising Agencies industry. Currently, DRCT has a P/S ratio of 0.3. This P/S ratio falls within the average range for the industry, suggesting the stock is fairly valued based on its revenue.
Income Statement
| TTM | |
|---|---|
Revenue | |
Total Revenue | — |
Cost Of Revenue | — |
Gross Profit | — |
Operating Expenses | |
Selling, General & Admin Expenses | — |
R&D Expenses | — |
Depreciation And Amortization | — |
Total Operating Expenses | — |
Income | |
Income Before Tax | — |
Operating Income | — |
EBITDA | — |
EBIT | — |
Earnings From Continuing Operations | — |
Net Income | — |
Income Tax Expense | — |
Other Non-Operating Income (Expenses) | — |
Extraordinary Items | — |
Discontinued Operations | — |
Effect Of Accounting Charges | — |
Non Recurring | — |
Minority Interest | — |
Other Items | — |
Interest Income | — |
Interest Expense | — |
Net Interest Income | — |
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